How to use this. Print this page (or save as PDF). Fill in each P by hand. The four Ps define the boundaries of your business: what price you'll work for, what kind of transaction you specialize in, where geographically you'll operate, and who you'll serve. Without these boundaries, you hustle. With them, you compound. Tip: in your browser's print dialog, choose Portrait and 100% scale.
Get In to Get Out · Exercise 3
The 4P Framework
Four decisions that define your lane. Each one is a boundary. Boundaries make compounding possible.
A quiet Tuesday where everything on the calendar is right is what a defined lane feels like. Without a lane, you hustle. With a lane, you build.
P
Price Point
Set your floor. The transactions below this number cost you more than they pay.
Referral partner / showing agent / decline.
P
Product
Define what you sell. Depth beats breadth.
e.g., single family, expired listings, relocating buyers, move-up sellers.
P
Perimeter
Protect your geography. Drive time is real cost.
Zip codes, neighborhoods, or radius.
P
Personality
Define who you serve. Pick the clients you want more of.
Who do I actually enjoy working with?
The verdict. Read what you wrote above. If a quiet Tuesday filled with that work would feel right, you have a lane. If it still feels scattered, narrow each P further until what's left is clearly worth your time.