Media Gameplan Worksheet, Blank

From Get In to Get Out · Print or save as PDF
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How to use this. Print this page (or save as PDF). Map out every channel you plan to use, who owns it, the audience it reaches, the cadence you can actually keep, and the goal each channel serves. Then sketch your funnel: where every post ultimately leads. Tip: in your browser's print dialog, choose Landscape and 100% scale.
Get In to Get Out · Exercise 5
The Media Gameplan
Engine 4 of Lead Generation · Organic social media
There are only three ways to generate leads. Spend time. Spend money. Spend both. Organic social is the largest, most powerful lever, but only if you treat it like a system: pick the assets, set the cadence, connect them to the funnel.
# Asset / Channel Who Audience (TAM) Cadence When Time of Post Goal
Primary Assets
1
2
3
4
5
Secondary Assets
6
7
8

The Stack, tools that close the loop

Autoresponder
e.g., ManyChat
Trigger automation from DMs.
Email Capture
e.g., Flodesk
Captures email + automations.
Product Host
e.g., GumRoad
Sells digital products.

The Flow, where every post leads

1
Post
channel
→
2
DM
auto-reply
→
3
Email
sequence
→
4
Offer
download or buy
→
5
Long-form
decision moment

Build your own

Channel + goal. e.g., Instagram, 1x/day, agent leads.
A weekly cadence you hit beats a daily cadence you skip.
If you can't draw the line from post to closed transaction, you don't have a funnel.
The platforms and formats you're skipping on purpose. Pruning is the discipline.
Get In to Get Out
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