Momentum’s Leadership Team

The leadership team at MOMENTUM has a track record of success in the real estate industry and investments.

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Momentum Realty reflects the culmination of one career dream giving birth to another. It began when its founder, Jon Brooks, created a real estate team, The Brooks Group, at a Big Box Brokerage, with the goal of changing how real estate was done in Northeast Florida.

Jon moved from an investment banking career to selling real estate in 2015, after experiencing a transaction mired in poor communication and lack of knowledge when purchasing his own home. Confident that he could do better, Jon earned a real estate license, joined a brokerage, and began selling the hard way: through door knocking and cold calling. Jon started with $80,000 in debt, with $2,000 in his bank account, and in a new city with few connections. But, his plan worked. With the money Jon made from early sales generated by the hard work, bolstered by referrals from his work well done, Jon bought online leads and quickly grew his business to 66 units in his first year, a local record. 

A significant portion of Jon’s revenue that first year -- $44,000 -- was paid to the brokerage, reducing the money available for Jon to reinvest in his business and grow. Realizing that the value he received from that $44,000 was just not there, Jon switched to another Big Box Brokerage and continued to grow his business.

During this second year, Jon struggled to identify the right systems, models, and people needed to grow beyond his ceiling. He hit 74 units, primarily by taking advantage of help from coaches and training offered in other markets to support his growth.

Then, when Brittany Brooks committed to joining the business in the third year, again the company grew, and this time to 143 units, with Brittany closing 66 units in her first year also. This was not a coincidence. They had broken the code.

With that volume of sales came unrelenting time demands that resulted in an unbalanced lifestyle that the couple found frustrating and unpalatable. Jon and Brittany quickly got creative and developed relationships with outside independent contractors to reduce their time commitments while continuing to expand their business. They slowly but steadily regained some of their valuable time, all while earning more profit than the top 1% of agents in the entire industry. 

Jon eagerly took advantage of the education and growth opportunities offered by the Big Box Brokerage, eventually taking on leadership positions, high visibility speaking engagements, and becoming a coach for other agents. But he and Brittany felt constrained by the Big Box framework, and considered whether the value they brought to the brokerage was greater than the value the brokerage returned to them. They had figured out how to build both a big AND profitable business, with a path to becoming investors in ancillary services such as title, mortgage, and insurance. The doors to those opportunities were often hard to open, but with perseverance they learned how to take advantage of such opportunities. 

With that growth in perspective, Jon and Brittany also realized they wanted to share what they had learned with other agents, to help others evolve their careers from sales to business entrepreneurship. They dreamed of creating their own company to reflect the “Big Life” philosophy and culture that they found so satisfying, of joining with other agents passionate about learning not only how to grow their business, but how to grow their profits and improve their lifestyle.

In 2019, after much brain storming and soul searching, Jon and Brittany decided to make that dream a reality, and the concept for Momentum Realty was born. With its January 2020 launch, Momentum offers a platform where top-performing Sales Associates can plug in their businesses, share in the systems already proven by top local agents, become more profitable via a low-cost brokerage fee structure, learn how to become investors in their field, and grow faster than ever before. Momentum is partnering with other Sales Agents who are passionate about raising industry standards and changing the way real estate is done in Northeast Florida and beyond.

“The true excitement at Momentum Realty is how we help our community build wealth through real estate and, ultimately, how we treat our clients, our families, and ourselves. We aim for the highest level of customer service, professionalism, education, leadership, and ethics, as we build the foundation for embracing a “Big Life.”

Momentum Realty is more than just a real estate company; it embodies an expansive and positive philosophy about our business and our attitude toward life. We believe that when our Sales Associates become business people, everyone wins. We are delighted to have you join us on the front lines and grow with us in the ever-evolving world of real estate!”

-Jon Brooks

“Momentum Realty is a company led by successful, local market sales agents and professionals, that offers numerous opportunities for our Sales Associates’ career development and growth. We are uniquely focused on helping our Associates thrive, guided by their own beliefs on what is best for their lifestyles and careers, including taking advantage of real estate’s many ancillary growth opportunities. 

We understand that when a Sales Associate develops into a true business owner, it improves the lives of their customers, their families, and their community. Quite simply, our goal is to help your real estate business become the strongest, most impactful in your market, as you work interdependently with other exceptional, local real estate sales professionals. We are committed to supporting the professional and personal success of each of our Associates. 

We know that a company is most successful when its people share a common philosophical foundation.

Momentum is more than a real estate company; we are a culture and belief system in action. We have discovered a better way of running a real estate company, one that centers on a “Big Life” approach grounded in integrity, leadership, opportunity, growth, and building community. Being a member of the Momentum Realty family is exciting. We know that when we work together, you will gain the competitive advantages that you’ve been seeking.”

-Brittany Brooks

A Clear Mission, Vision, and Perspective

We are building a community that shares our Mission, Vision, and Perspective:

Mission – To provide such exceptional service to our customers that we earn their referrals, reviews, and repeat business.

Vision – Through exceptional service, help our community build wealth through real estate.

Perspective – We partner with passionate, growth-minded professionals who have the drive, integrity, and ability to serve others at the highest level.

Our Core Values embody the Momentum Realty commitment to give our customers an exceptional Real Estate experience.

Customer Obsession 

- We strive to create the best experience possible for our customers, team members, vendors, and colleagues. 

- Urgency and responsiveness are critical to create a 5-star experience for all parties via simple, clear, and positive communications.

- In all business decisions, customer experience is our North Star. 

- Our reviews, referrals, and repeat customers validate the positive experiences that we give. 

Own It 

- We are the leaders of our companies and lives.

- We take extreme ownership over our environment and results.

- Our mission of customer experience is a greater priority than our emotions. 

- We are grateful for and actively seek feedback as it is an opportunity to improve.

Deliver Results

- We value individuals who love their craft and work their hardest to provide the best customer experience possible. 

- We are a results driven company committed to the results over the process.  

- We implement systems and models so we can help more customers at a higher level. 

Think Big, Take Action 

- Our goals are possible; people no smarter than us have done it before.

- We study those with validity who came before us and implement our findings.

- We think big, long-term, and start with the end in mind.

- We believe that actions are the only truth. 

Rock Solid Service Policy and Procedures

Momentum strives to build a raving fan base through consistent service and accessibility. We set ourselves apart from every other organization with our commitment to quality, competence, consistency and kindness. It begins with having high standards and expectations for those entering our doors. 

#1. Over Promise, Over Deliver with Urgency

#2. Be Proactive with Your Communication

• Answer and anticipate customer questions before they reach out to you. You win when you answer all of your customer’s questions in advance. If a customer asks you a question, you failed to do your job. Go back to the drawing board and fix your process.

#3. Respectful Communication and Actions at All Times

• The customer’s journey is most important. Check your ego at the door! It’s about them, not you. 

• No finger pointing at ancillary services or your colleagues, we are all on the same team with the same goal. You are the owner of your company and the process. 

• Your positive reputation with your colleagues is critical to your long-term success. 

#4. Own Your Job or Direct Traffic

• Knowledge is power; study your craft daily. 

• If you don’t know the answer, that’s ok. Own it. Then be resourceful and get answers to your customers and colleagues in a timely and professional manner. 

#5. Have a Smile in Your Voice at All Times

• Positivity alone causes you to have a higher closing ratio for your customers. 

#6. Do NOT Create Unnecessary Work for Others with Your Actions.

• Do not ask multiple people the same question. This is the fastest way to lose trust with customers, colleagues, and leadership. Be resourceful and courteous of other people’s time, and when you use their time, thank them for it. 

#7. Be Professional. 

• Leave your personal matters at home. 

• We are all on the same team. 

• Two wrongs don’t make a right. Fix issues when they arise and be the bigger person.

#8 Transparency with Communication

• Say what you mean; mean what you say. 

• Don’t leave people wondering. 

• Bad news is better than no news. 

• Provide options and let them choose. Don’t choose for them. 

Rock Solid Communication Policy and Procedure

• When written communication with the customer is more than 3 sentences, pick up the phone and make the call. 

• When needed, memorialize important verbal discussions in email.

• Use two forms communication with your customers, with one always being in writing for your and their records.

• Be aware of who you copy on emails. 

• Never use all caps in written communication. 

• No venting or criticism over email. 

• Simple and straight forward communication is better. Avoid paragraphs.

• Give your partners, managers, and teammates solutions and not problems. 

• Watch your tone – especially in email and text. Positivity makes the difference. 

• Before clicking send – would you be proud of that email if it was put on the front page of The New York Times?