Leadership
I Stopped Doing It All. Here's What Happened.
How I grew my real estate production from $12M to $36M by doing less. The tasks I cut, the time I bought back, and how saying no built a business.
Featured
The Market Isn't the Problem. You Are.
Half the agents complaining about this market were never going to make it in any market. Why the winners are having career years, what they're doing differently, and the diagnostic that tells you which group you're in.
St. Johns County
First Coast Energy Withdraws Its Fruit Cove Daily's Gas Station Plan in St. Johns County
First Coast Energy withdrew its Daily's gas station plan for 600 State Road 13 North in Fruit Cove after a St. Johns County denial recommendation.
Housing Market
Prices Are Near a Record. So Why Do Most Sellers Take Less Than They Ask?
In 2025, 77.5% of Northeast Florida homes sold below their original asking price, the highest share since 2011, even with prices near a record high.
Development
Jacksonville Attainable Housing: Roosevelt Commons Plans 124 Homes on the Eastside
A Jacksonville nonprofit plans Roosevelt Commons, a 124 home attainable housing community on the Eastside, with prices set from 160,000 to 240,000 dollars.
Momentum Research
The New-Home Premium Just Vanished in Northeast Florida
For 25 years a new home in Northeast Florida cost more per square foot than a used one. That premium has closed to zero, and builders now sell about one in four homes.
St. Johns County
A St. Johns County Rezoning Would Trade 332 Approved Homes for 81 Estate Lots at Sandy Creek
A St. Johns County rezoning would swap 332 approved homes for 81 estate lots and a marina at Sandy Creek, as a new state land law reshapes the county.
Housing Market
Fewer Buyers, Higher Prices: The Northeast Florida Housing Paradox
The median says Northeast Florida home prices jumped 8% in June - but the same homes that sold twice rose just 2.9%.
Momentum Blog
North Jacksonville Housing Market Update — July 2026
A real, no-fluff July 2026 housing market update for North Jacksonville from a local agent.
Mindset
Eight Business Lessons from a Pokémon Tournament
I won the Pokémon World Championship at 10. Twenty years later I flew to Salt Lake City to try it again. Eight business lessons from nine rounds.
Housing Policy
Florida Just Put Real Money Behind Housing. Here Is How to Use It.
Florida's 2026-27 budget and two new housing laws took effect July 1.
Jacksonville Market
Jacksonville Housing Market Update: July 2026
Jacksonville's median home price is holding near $300K while buyers gain real leverage above $500K and in new construction.
Housing Market
It's Not a Housing Shortage. It's an Affordability Crisis.
The headlines say housing shortage. The data says the opposite.
Momentum Blog
Why I’ve Called Jacksonville’s Intracoastal West Home for 26 Years
A local agent's honest guide to living in Intracoastal West, Jacksonville: the neighborhoods, schools, commuting, waterfront lifestyle, and what 26 years
Housing Market
The Housing Shortage Myth Is Collapsing: What the 2026 Data Really Shows
The housing shortage is a myth. New-home supply is above 10 months, prices are falling across the Sunbelt, and buyer demand is near 2008 lows.
Mindset
The Golden Mindset & Results Formula
One thing separates the agents who win in a shifting market from the ones who fold: mindset.
Momentum Blog
Why Families Are Falling in Love With the Northside of Jacksonville, Florida
A local agent's honest take on life in North Jacksonville: the growth, the hometown charm, the hidden trails and waterfront drives, and why so many
Momentum Blog
Why Buyers Are Falling in Love With the Northside of Jacksonville, Florida
A local agent's honest take on life in North Jacksonville: the growth, the hometown charm, the hidden trails and waterfront drives, and why so many
Brokerage
Why We Keep Turning Down Offers to Buy Momentum
A few companies have tried to buy Momentum. We said no every time.
Momentum Blog
Things to Do in Ponte Vedra Beach (2026)
Ponte Vedra Beach packs world-class golf, quiet pink-sand beaches, a renowned concert hall, and a polished dining scene into a compact coastal town.
Momentum Blog
The Cost of Living in Ponte Vedra Beach (2026)
The real cost of living in Ponte Vedra Beach — home prices, St. Johns County property taxes, insurance, and HOA/club dues.
Momentum Blog
The Best Neighborhoods in the Jacksonville Beaches (2026)
The best Jacksonville Beaches neighborhood depends on who you are: walkability-seekers gravitate to Neptune Beach and the Beaches Town Center; families
Momentum Blog
The Best Neighborhoods in Ponte Vedra Beach (2026)
The best neighborhoods in Ponte Vedra Beach, ranked by who you are — families, retirees, executives, boaters, and luxury buyers — with prices, schools
Momentum Blog
The Best Golf Communities in Ponte Vedra Beach (2026)
The best golf communities in Ponte Vedra Beach, ranked — Marsh Landing, TPC Sawgrass, Sawgrass Country Club, and The Plantation — by amenities
Momentum Blog
Retiring in Ponte Vedra Beach (2026)
Ponte Vedra Beach is one of Florida's most appealing luxury-retirement destinations — championship golf, low-maintenance condos and villas
Momentum Blog
Ponte Vedra Beach vs. Jacksonville Beach: Which Is Right for You? (2026)
The short answer: choose Ponte Vedra Beach for top-rated St. Johns County schools, golf and gated luxury, and a quieter, more upscale feel; choose
Momentum Blog
Ponte Vedra Beach Schools Guide (2026)
A complete guide to Ponte Vedra Beach schools — St. Johns County's top-rated public schools, the zone-to-neighborhood map, ratings, and how school
Momentum Blog
Ponte Vedra Beach Real Estate Market Report — Q2 2026
The latest Ponte Vedra Beach real estate market report — median prices, inventory, days on market, and list-to-sale ratio, updated quarterly
Momentum Blog
Moving to the Jacksonville Beaches: The 2026 Relocation Guide
The Jacksonville Beaches offer a walkable, more attainable Atlantic beach lifestyle than Ponte Vedra — three Duval County beach towns, no state income
Momentum Blog
Moving to Ponte Vedra Beach: The 2026 Relocation Guide
A complete relocation guide to Ponte Vedra Beach, FL — cost of living, schools, commute times, neighborhoods by need, and the buying process
Momentum Blog
Jacksonville Beaches Schools Guide (2026)
The Jacksonville Beaches are in Duval County, anchored by the Duncan U.
Momentum Blog
Jacksonville Beaches Real Estate Market Report — Q2 2026
As of mid-2026, the Jacksonville Beaches remain a seller-favorable but rebalancing market, with median sale prices ranging from about $640K in Atlantic
Momentum Blog
Jacksonville Beach vs. Ponte Vedra Beach: Which Should You Choose? (2026)
The short answer: choose the Jacksonville Beaches for a walkable, more attainable beach-town lifestyle in Duval County; choose Ponte Vedra Beach
Momentum Blog
Homes Near Mayo Clinic in Ponte Vedra Beach (2026)
Ponte Vedra Beach is the premier place to live near Mayo Clinic's Jacksonville campus — much of the area sits roughly 5 miles and a short drive
Momentum Blog
Executive Relocation to Ponte Vedra Beach (2026)
Ponte Vedra Beach is built for executive relocation — no state income tax, Florida's 1-rated school district, easy access to JAX airport
Momentum Blog
Atlantic Beach vs. Neptune Beach: Which Is Right for You? (2026)
The short answer: choose Atlantic Beach for larger lots, quiet canopy roads, and a golf option; choose Neptune Beach for a compact, walk-to-everything
Housing Market
There Is No Housing Shortage. There Is a Buyer Shortage.
The media says there is a seller shortage. The data shows the opposite: a buyer shortage.
Leadership
What I Learned in a Room Full of Millionaires
Raw notes from a GoBundance event in Detroit, a room full of net-worth millionaires.
Momentum Blog
Tax Implications of Selling a House in Florida
A plain-English look at taxes when you sell a house in Florida: capital gains, the primary-residence exclusion, no state income tax, 1099-S
Momentum Blog
Selling a Water-Damaged House in Jacksonville
Sell a water-damaged or flood-damaged house in Jacksonville: mold and insurance issues, Florida disclosure, repair vs. as-is cash sale, and how to move
Momentum Blog
Selling a Rental Property With Tenants in Jacksonville
How to sell a tenant-occupied rental in Jacksonville: leases survive the sale, notice and estoppel, selling occupied vs. vacant, and a fast cash option
Momentum Blog
Selling a House With Foundation Problems in Jacksonville
How to sell a Jacksonville house with foundation problems: repair vs. sell as-is, Florida disclosure rules, what it does to your price, and a fast cash
Momentum Blog
How to Stop Foreclosure in Florida
How to stop or avoid foreclosure in Florida: the judicial timeline, reinstatement, loan mods, selling with equity, short sales, a cash offer, and free HUD
Momentum Blog
How to Sell a House in Probate in Florida
Selling a house in Florida probate: the personal representative's role, court approval, multiple heirs, timelines, and a fast as-is cash option
Leadership
Two Mental Models That Could Change the Game
Two mental models from a private retreat with high performers: the Victim, Villain, or Hero question that creates instant clarity, and the Achievement vs.
Housing Market
Accidental Landlords and the 2026 Housing Affordability Crisis
Why homes cost more than the 2006 peak: the data behind the 2026 affordability crisis - accidental landlords, Sun Belt fire sales, and what breaks
In the News
Momentum Realty Featured in the Jacksonville Business Journal
The Jacksonville Business Journal featured Momentum Realty: how two former investment bankers built a Jacksonville brokerage to nearly 280+ agents
Leadership
I Hired the Wrong Agents for Three Years
Production history is the wrong hiring signal. Jon Brooks on the fixed versus growth mindset framework behind how Momentum hires, and the two interview
Leadership
Pick The Wrong Role Model And You'll Build The Wrong Business
Whoever you model determines the level of results you can create.
Housing Market
Jacksonville's Inventory Didn't Disappear. It Moved.
Jacksonville's active listings are down about 22% year over year, and the housing-crash crowd is reading that wrong. The inventory didn't vanish.
Momentum Blog
The DeSantis property tax plan, and what $250,000 would do to your Florida bill
DeSantis called a June 2026 special session to put a $250,000 homestead exemption on the November ballot.
Agent Economics
Why Real Estate Agents Are Mostly Broke: The Honest Income Math
The median agent earns $56,620 and most net under $20K after expenses. The honest income math, the tax trap, and how much top agents actually make.
Market Data
Why Only 15% of 30-Year-Olds Are Married and Own a Home in 2026
Only 15% of 30-year-olds are married and own a home in 2026, down from over 50% in 1970.
Market Report
Jacksonville Real Estate Market Report, 2026
Jacksonville real estate market 2026: median price $325,000, inventory 3.38 months, 67 days on market, 94.8% list-to-sale ratio.
Leadership
Stop Being the Hero. Start Being the Boss.
In the beginning you wear every hat. The trap is staying there too long.
Agent Strategy
The Real Estate Agent SEO Playbook: Every Site You Should Be On
The platforms every real estate agent should claim, in order of ROI.
Affordability
The Jacksonville Affordability Index 2026
How affordable Jacksonville actually is in 2026. Housing price-to-income ratios, monthly cost breakdowns, and how Jacksonville compares to Tampa, Orlando
Buyer Education
The Hidden Costs of Buying in Northeast Florida
The real costs of buying a Jacksonville home in 2026. CDD bonds, insurance, HOA fees, flood insurance, and the line items most buyers don't see coming
Relocation
Moving to Ponte Vedra Beach: What You Actually Need to Know
What you actually need to know before moving to Ponte Vedra Beach.
Relocation
Moving to Jacksonville, FL: The Honest Guide
What you actually need to know before moving to Jacksonville.
Living Guide
Living in San Marco, Jacksonville
What living in San Marco, FL is actually like. Historic homes, walkable square, top elementary school, riverfront, and the restaurant scene that makes it
Living Guide
Living in Mandarin, Jacksonville
What it's really like to live in Mandarin, FL. Schools, prices, restaurants, commute, and why long-time Jacksonville families keep coming back to this
Living Guide
Living in Atlantic Beach, Florida
What it's like to live in Atlantic Beach, FL. Beach lifestyle, walkable town center, schools, prices, and the trade-offs of choosing the most established
Schools Guide
Best Jacksonville Neighborhoods for Schools in 2026
The honest guide to the Jacksonville neighborhoods with the public schools. School zones, commute, what each area costs, and the trade-offs in 2026.
Golf Communities
Best Jacksonville Golf Communities Under $1.5M
The best private and semi-private golf communities in Jacksonville under $1.5M.
Leadership
How to Build an Empire: Hire Talent That Builds It With You
The 5 people closest to you set your ceiling. The two kinds of people worth having on a team, the hiring mistakes that quietly cap your growth, and how
Momentum Blog
Northeast Florida Real Estate, May 2026
Latest May 2026 Northeast Florida real estate market data from Momentum Realty.
Momentum Blog
Jacksonville property tax in 2026, and what the $250,000 plan would change
What Duval County homeowners actually pay in property tax in 2026, why the seller's bill misleads buyers, and how much the proposed $250,000 homestead
Seller Guide
How to Sell a Home in Jacksonville FL in 2026
A step-by-step guide to selling your home in Jacksonville FL, from pricing and prep to closing. What the current market means for sellers in 2026.
Buyer Guide
How to Choose a Real Estate Agent in Jacksonville FL
What to look for when choosing a real estate agent in Jacksonville FL, the questions to ask, the red flags to avoid, and what separates great agents
Buyer Guide
How to Buy a Home in Jacksonville FL in 2026
A complete guide to buying a home in Jacksonville FL in 2026, from getting pre-approved to closing day. What buyers need to know about today's market.
Buyer Guide
First-Time Home Buyer Guide, Jacksonville FL 2026
Everything first-time home buyers in Jacksonville FL need to know, from down payment assistance programs to what the process actually looks
Industry
The Real Reason REAL Bought RE/MAX
REAL bought RE/MAX for one reason: survival. And agents may end up paying the bill. Here's what's actually happening in the brokerage consolidation game.
Mindset
The Smartest Agents Aren't Winning Right Now
Learning feels like progress. It gives you a hit. Makes you feel sharp. But it's fake progress. Here's what actually separates the agents who win.
Housing Market
The 80% Housing Shortage Mistake
For five years we were told America had a 5–7 million home shortage. JP Morgan just revised that estimate to 1.2 million. That's an 80% miss.
Market Data
How Do You Rank? 2025 realMLS Agent Statistics
12,000 active realtors in Northeast Florida. 74% produce less than 4 sales a year.
Housing Market
Recent Lessons & Home Prices That Went Too Far
In Jacksonville alone, some neighborhoods are already down 10–20%. Here's what the data says about where prices overshot, and what comes next.
Momentum Realty
$3,500,000,000 in 5 Years
When we started, we had four agents and a simple goal. Today, 270 agents have closed more than $3.5 billion in sales and served 8,500+ families.
Housing Market
The Housing Market Didn't Slow Down, It Froze
Markets cool when activity slows gradually. What we're seeing now is not a slowdown, it's a freeze.
Housing Market
Employment Just Cracked. Housing Is Next.
Everyone is watching interest rates. They're missing the real driver of housing: employment. And that's where the cracks are forming.
Housing Market
The Rental Market Narrative Just Changed
For years we were told: soaring rents, not enough supply, impossible conditions for renters. The data coming out now tells a completely different story.
Housing Market
Builder Panic: 22% Price Drops and It's Getting Worse
Homebuilders are getting desperate. Lennar and other major builders are slashing prices by up to 22%, offering massive agent commissions, and using
Housing Market
Home Purchase Cancellations Jump 15%
Buyers are walking away from contracts at the highest rate in years. What's driving the surge in cancellations, and what it means for the market ahead.