Momentum Blog

Think bigger.
Move faster.

Insights for real estate agents who are building businesses, not just closing deals.

Featured
Momentum Realty Welcomes 15 Agents in April 2026
Northeast Florida's fastest growing independent brokerage keeps building the Tribe, 15 new agents in a single month, each hand-selected for their drive, integrity, and commitment to operating like a business owner.
Jon BrooksMay 12, 2026Brokerage News
M
📊
Market Data
How Do You Rank? 2025 Agent Statistics
12,000 active realtors in Northeast Florida. 73% produce less than 4 sales a year. Here's what the data says about where agents stand.
Jon BrooksJan 19, 2026
🏢
Industry
The Real Reason REAL Bought RE/MAX
REAL bought RE/MAX for one reason: survival. And agents may end up paying the bill. What's actually happening in brokerage consolidation.
Jon BrooksApr 28, 2026
📉
Housing Market
The Sunbelt Housing Meltdown Has Begun
The Sunbelt, once the hottest housing region in America, is now the epicenter of the first major cracks. Here's the data behind it.
Jon BrooksDec 2, 2025
🏠
Housing Market
The 80% Housing Shortage Mistake
For five years we were told America had a 5–7 million home shortage. JP Morgan just revised that to 1.2 million. That's an 80% miss.
Jon BrooksFeb 19, 2026
🚫
Strategy
Stop Relying on Zillow and Realtor.com
The lead platforms every agent depends on are also the ones that own your pipeline. Here's what to build instead, and why it matters more than ever.
Jon BrooksJan 2026
💰
Profitability
Why Your Split Is a Tax on Growth
The math most agents never run, what your brokerage split actually costs you over a career, and what a different model changes.
Jon BrooksDec 2025