Think bigger.
Move faster.

Jon Brooks won the Pokémon World Championship at 10. Twenty years later he flew to Salt Lake City to try it again. Reps, strategy, luck, and the long resource game: eight business lessons from nine rounds, plus the honest result.

The median is holding near $300K and inventory has rebuilt, but buyer leverage is back above $500K and in new construction. What the July 2026 data means for Northeast Florida buyers and sellers.

A new state budget and two housing laws took effect July 1. Jon Brooks breaks down Hometown Heroes, SHIP, SAIL, My Safe Florida Home, and the Live Local changes, and how buyers, homeowners, and agents in Northeast Florida can actually use them.

The headlines say shortage. The data says the opposite. Jon Brooks on the affordability crisis, the overbuilt Sun Belt, builder rate buydowns, new homes selling below existing, and what it means for Florida buyers and sellers (video + full write-up).

New-home sales near 2008 levels, a 10-month supply, and affordability worse than the 2006 peak. Jon Brooks on why the housing shortage narrative is falling apart across Florida and the Sunbelt, and what it means for buyers, sellers, and investors.

Mindset separates the agents who win in a shifting market from the ones who fold. The Golden Mindset, the Results Formula (Results = Potential − Interference), and how to block out the noise and raise your own lid.

A few companies have tried to buy Momentum. We said no every time. The honest math on why many brokerage "exits" are really earnouts that hand the seller more risk, and when staying independent is just the better deal.

The media says there is a seller shortage. The data shows the opposite: a buyer shortage. Record-low demand, Sun Belt price cuts, accidental landlords, and where home prices go next in Florida (video + full write-up).

Raw notes from a GoBundance event in Detroit, a room full of net-worth millionaires. Lessons on leadership, game selection, the long game, financial discipline, and the biohacking conversations on energy, sleep, and health.

Takeaways from a private retreat with high performers. The Victim, Villain, or Hero question that creates instant clarity, and the Achievement vs. Fulfillment frame for knowing whether you're driven by validation or purpose.

Sellers turning into reluctant landlords, Sun Belt fire-sale maps, homes priced above the 2006 peak, and why renting is winning right now. Jon Brooks breaks down the 2026 housing market (video + full write-up).

The Jacksonville Business Journal on how two former investment bankers built a Jacksonville brokerage to nearly 280+ agents on a 100% commission model.

Production history is the wrong hiring signal. The fixed versus growth mindset framework behind how Momentum hires, the two interview questions that reveal which one a person runs, and why we stopped building a sales organization.

Whoever you model sets the ceiling on what you can accomplish. Why vanity metrics are smoke and mirrors, three signals that separate real leaders from the 80% who are faking it, and how to verify before you commit.

Active listings are down about 22% year over year, and the crash crowd is reading it wrong. The inventory shifted into rentals and builder shadow inventory. Plus a rent-vs-buy calculator to run your own math.

Duval runs about 17.86 mills, so a homesteaded $350K home lands near $5,518 a year. Why the seller’s bill misleads you, and what the proposed $250K homestead exemption would knock off.

DeSantis called a June special session to put a $250,000 homestead exemption on the November ballot. What it would erase from a real bill, county by county, plus a calculator for your own address.

Census, Redfin, and NAR data on the homeownership collapse. Why first-time buyer age hit a record 40, what drove the change, and the path that still works in Jacksonville.

The median agent earns $56K gross and nets under $25K. BLS and NAR data on income, the 1099 tax trap, the expense load, and why brokerage choice quietly determines who builds wealth.

Seven neighborhoods ranked by school zone, commute, price, and trade-offs. Nocatee, Mandarin, Atlantic Beach, Ponte Vedra, San Marco, Fleming Island, and the Avondale/Riverside historic option.

What you actually need to know before moving to Jacksonville. Cost reality, neighborhood matching, weather, hurricanes, insurance, taxes, and the job market specifics.

Head-to-head: housing, cost of living, traffic, beaches, schools, job market, culture. Which Florida city wins on which dimension and who should pick which.

The difference between Ponte Vedra Beach and Nocatee, the country club factor, schools, insurance reality, and how to decide between the two markets.

Six private golf communities below the seven-figure mark. JGCC, Queens Harbour, Hidden Hills, Magnolia Point, Eagle Harbor, and WGV. Membership economics and what to verify.

Why long-time Jacksonville families keep coming back to Mandarin. Schools, prices, riverfront access, and the trade-offs versus St. Johns County master-planned communities.

Walkable historic Jacksonville. Hendricks Avenue Elementary, the Square, restored homes, and the restaurant scene that makes San Marco a real destination neighborhood.

The most established beach community in Northeast Florida. Walkable Town Center, beach lifestyle, schools reality, and why retention rates are so high.

Housing cost versus income, compared to Tampa, Orlando, Miami, and Naples. What median-income buyers can actually afford in Northeast Florida in 2026.

CDD bonds, insurance, HOA fees, flood insurance, and the line items most buyers do not see coming. The full carrying-cost breakdown on a $500K Jacksonville home.

Where the value is in the current market. Mandarin, Fleming Island, Orange Park, WGV, Murray Hill, and the urban core options. What you get and what you give up.

The platforms every agent should claim, ranked by ROI. Lead-generation sites, directory profiles, social platforms, and how to use your Momentum page as the home base they all point back to.

In the beginning you wear every hat. The trap is staying there too long. How to move from the Hero who does every task to the Boss who leads through leverage, and why the written operations manual is the day your business stops being you.

The 5 people closest to you set your ceiling. The two kinds of people worth having on a team, the hiring mistakes that quietly cap your growth, and how to spot Talent vs. Empire Builders.

Northeast Florida's fastest growing independent brokerage keeps building the Tribe, 15 new agents in a single month, each hand-selected for their drive, integrity, and commitment to operating like a business owner.

12,000 active realtors in Northeast Florida. 73% produce less than 4 sales a year. Here's what the data says about where agents stand.

REAL bought RE/MAX for one reason: survival. And agents may end up paying the bill. What's actually happening in brokerage consolidation.

For five years we were told America had a 5–7 million home shortage. JP Morgan just revised that to 1.2 million. That's an 80% miss.

The lead platforms every agent depends on are also the ones that own your pipeline. Here's what to build instead, and why it matters more than ever.

The math most agents never run, what your brokerage split actually costs you over a career, and what a different model changes.