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Service · Wealth · Lifestyle · Growth

Get in to get out.

For operators. Not order-takers.

Talk to founders →
#2 NE FL
By Volume · MarketView Broker
Top 50
Brokerage in Florida
$80–100K
Avg Agent Gross Income
⭐⭐⭐⭐⭐ 5.0 · 800+ Google & Zillow Reviews

The purpose of real estate
is to get out of real estate.

Real estate gets you in.
Momentum is the platform that gets you out.

Jon Brooks, Co-Founder
Brittany Brooks, Co-Founder & Broker
Jon & Brittany Brooks · Co-Founders
Read the manifesto · The framework in print
★ The Industry is Splitting

There are two real estate companies left.

One model is owned by Wall Street. The other is owned by the people closing the deals.

The Industry
↑
Caps climb every year
Most franchises raise the cap or royalty annually.
↑
KW sold to private equity
Stone Point Capital, 2020. PE optimizes for investor returns.
↑
RE/MAX acquired by Real
Public-company consolidation. Agents now answer to shareholders.
★ Momentum
The Trajectory
↓
$18K cap → $16K cap → $12K cap
Lowered twice. As the platform grows, savings go to agents.
↓
Monthly fees: gone
Removed every recurring monthly fee. Zero. Forever.
★
Still independent. Still founder-led.
No PE. No shareholders. Jon and Brittany answer to agents.
When the platform wins, agents win.
270+ Agents
$3.5B In Sales
8,500+ Families Served
News4Jax
Jacksonville
Business Journal
RealTrends
MarketView
Broker
BBB
Listed Business
Momentum Realty team celebrating Jacksonville Business Journal Top 10 Residential Brokerage Firm ranking
JBJ #10 Brokerage
Brittany Brooks and Michelle Weaver winning Bold City Best Real Estate Brokerage award for Momentum Realty
Bold City Best Winners

An award-winning brokerage. Voted by Jacksonville. Ranked by the industry.

  • ★ Bold City Best · Voted Jacksonville's best brokerage
  • ★ RealTrends · Top 50 · Top Mover · Top Independent
  • ★ Jacksonville Business Journal · Top 10 · 2023–2025
  • ★ FastExpert · Top Agent recognition
  • ★ Agent Advice · Best brokerages in Florida
  • ★ MarketView Broker · #2 by volume · NE Florida

What the agents won't say on social.

No script. No marketing. Just our top producers on why they made the move and stayed.

Momentum Realty agents
★ THREE MINUTES
Why our top agents joined.
Go to the full breakdown →

Before and after Momentum.

Same agent. Different platform. Different year.

Jan Rice
Jan Rice
Clay County · from REAL
$3M → $22M
~7x in 2 years
KC Harder
KC Harder
Gainesville · from Keller Williams
$3M → $16M
~5x + built a team
Tammy Baranowski
Tammy Baranowski
Jacksonville · from eXp Realty
$3M → $14M+
~4.5x + team with her sister
See the full case studies →
2×
Average Momentum agent earns 2× the average Florida real estate agent
15+
New agents welcomed in April 2026 alone
250+
Years of combined real estate experience inside the Tribe
'20
Launch year, grew to Top 50 in Florida in 6 years

Quietly making the move.

A few of the operators who joined in the last 90 days.

Kirk Killebrew
Kirk Killebrew
West Beaches
Crawford Timbs
Crawford Timbs
Fleming Island
Lynn Pace
Lynn Pace
Jacksonville
Jeannine Koski
Jeannine Koski
Green Cove Springs
Christina Wedderburn
Christina Wedderburn
Jacksonville
Noah Tomlinson
Noah Tomlinson
Jacksonville
See all 286 operators →
The Math

Keep what you earn.

Three structures. Three take-home numbers.

Most Brokerages
The franchise model
  • — 70/30 split until you cap
  • — $18K–$26K cap varies by market center
  • — Royalty fees on top of split (6%)
  • — Monthly desk fees
  • — Just another number, locked in by contract
Cloud Brokerages
The virtual model
  • — 80/20 or 85/15 split until cap
  • — $12K-$16K cap
  • — Equity payouts that hinge on recruiting downlines
  • — No in-person community
  • — Support through a screen and a 1-800
★ The Platform
Momentum
The operator model
  • ★ 100% commission from day one
  • ★ $12K annual cap on 0.2% of volume
  • ★ $0 monthly fees. No royalty. No desk fee.
  • ★ Founder and expert-led training and coaching
  • ★ Up to 20% revenue share + disappearing cap
  • ★ Your database. Your brand. Always yours.
The compounding effect
Move the slider. Watch what happens.
Franchise annual
Cap + $100/mo + 6% royalty
$28,600
Momentum annual
$12K cap. No royalty. No monthly fees.
$12,000
What compounds
Year 1 difference
$16,600
Invested at 8%
Hypothetical, end of Year 1
$17,928
Year 1 Year 5 Year 10
By Year 1
Cash savings
$16,600
→
Invested at 8%
$17,928
Franchise annual cost calculated as $22K cap (midpoint of $18–26K) + $100/mo desk/tech fees + 6% royalty on $90K GCI (representative full-time NE Florida agent production). Some franchises also charge $100–200 more per transaction than Momentum; not included here. Investment growth shown as a hypothetical illustration of an 8% annualized return, compounded annually, with the full annual delta contributed at year-start. Not investment advice. Actual returns vary. Past performance is not indicative of future results.
Run my numbers → Full comparison →

What 286 agents negotiate together.

Deep discount
Zillow Showcase
Premium placement. Top 10% nationally.
78% off retail
BoomTown CRM
Top producers' lead-gen platform.
Complimentary
Marketing Services
Done-for-you brand, social, print.
Free
Professional Headshots
Fresh brand asset, every year.

A platform built around how you actually work.

01 · Coverage
Two states, one cap.
Florida and Georgia. One $12K cap. Cross state lines without crossing a paywall.
02 · Structure
Families share one cap.
Spouses run as one business. Teams pay reduced caps.
03 · Flex
No quotas. No minimums.
New baby. Sick parent. Sabbatical. Your business flexes around your life.
04 · Access
Founders, accessible.
No regional VPs. No committees. Jon and Brittany answer the phone.

Agents stay because they can.

★ Anchor voices

The agents who anchor our tribe.

01 · Financial
$20Ksaved in Year 1
“One conversation about how I was structured from a tax standpoint.”
Donavan Arnold
Donavan Arnold
15 yrs · Gainesville
View profile →
02 · Strategic
1,000+families served
“The light bulb went off when Brittany asked me how many past customers I had in my database.”
Justin Timmons
Justin Timmons
21 yrs · Mandarin
View profile →
03 · Identity
21 yrsthen made the move
“Momentum stood out when I decided to shut down my family brokerage.”
Kirk Killebrew
Kirk Killebrew
26 yrs · West Beaches
View profile →
The Tribe

Built in person.
On purpose.

National webinars don’t teach agents how to win in Northeast Florida. Rooms do.

Momentum Realty weekly Tribe training event led by Brittany Brooks and Michelle Weaver
Weekly Training
Led by Top 5% NE FL producers
Momentum Realty local group meetup
Local Meetups
Real people, real conversations
Momentum Realty JBJ celebration
JBJ #10 Celebration
$594M · 1,624 transaction sides
Momentum Realty at RebarCamp
Industry Events
RebarCamp · Local conferences · Community involvement
"The environment changes how you operate every single week. I'm in a room with people doing more, and thinking bigger."
Julius
Momentum Agent · Jacksonville, FL

Get in to get out.

The platform compounds.

Talk to founders →
Bold City Best#1 Brokerage NE Florida
·
Top 10Gainesville & NE Florida
·
3 OfficesJacksonville · Gainesville · Ocala
JBJ Top 10Residential Brokerage 2023–2025
RealTrendsTop Mover · Top Independent 2024
250+Years Combined Agent Experience
Born in JacksonvilleLocally owned & operated since 2020