My Private Notes - GoBundance Champions Event with Ben Hardy
Had the privilege to attend a GoBundance Champions event and spend time with 40+ eight figure entrepreneurs who are all looking to grow their lives and businesses.
The event was held in Tampa, Florida with some incredible speakers including Andrew Bustamante (former CIA intelligence officer) and Ben Hardy (author of Who Not How, 10x Is Easier Than 2x, and The Gap and the Gain).
The energy was high though we all acknowledged the market conditions have changed from the 2020-2022 timeframe. How we are playing the game now is completely different from a few years ago.
The one constant is that change is inevitable.
Here's my private notes from the event, enjoy!
Andrew Bustamante and Karl Gustavson
Ben Hardy
Andrew Bustamante and Karl Gustavson
never fight fair, always have a tactical advantage. use every advantage you can to get the upper hand.
be the most informed--> you are either IN control or you are UNDER control.
perception advantage - people make assumptions about you and you can control those assumptions.
humans are the sum of their capabilities.
"the most dangerous person is the one who listens, thinks, and observes" - Bruce Lee
IP (intellectual property) is what makes a person dangerous. It's what you know -- that they don't know. secrets that you have that your competition does not.
everyone is a threat or non-threat - the human brain is built to determine 3 things: strength, knowledge, and resources of those around us.
when you know how the brain works, you can predict how people will react.
perception is NOT reality - control the perception and you can control the person (i.e. perception is controllable, which means people are controllable)
the threat you don't see is far more dangerous than the one you see.
understanding your environment is incredibly important.
adapt and evolve - every battlefield is dynamic - people change and priorities shift. operators must adapt and evolve to find new opportunities no matter how fast the environment changes. you cannot remain static in a dynamic environment.
be comfortable being uncomfortable.
do what no one else will do, find a way to win and get a competitive advantage.
how to get to truth - often rarely do - must cross reference and go to the source directly to get closer to the truth.
Ben Hardy
you are either growing fast or dying slow.
if you are not growing then you are compounding errors.
Questions to ask: what's different now vs 2022? what's now possible? how are YOU different?
if the timeline is long, it's wrong.
signal vs noise - your goal is the pathway.
issue: people have too many conflicting goals or are not even aware of their goals.
framing is everything - you want a seemingly impossible goal - timeline, scale, and size.
a goal forces focus. if the goal is not framed, you get stuck in the noise.
am I focusing on something that is not scalable?
simplicity matters.
your current "coding" will stop you from scaling.
innovation is saying no to a thousand things.
you are doing too many things.
"the most common mistake is to optimize a thing that should not exist."
your floor represents your character / culture of business.
what you say yes to represents your floor.
the system is designed to defend the system.
simple is harder than complex.
entrepreneurs don't scale because they wont stop lying to themselves. your business may not even need to exist.
stress test the paths to your goal.
shorten the timeline and you're forced to focus.
Quit book - amateur poker players play a lot of bad hands that were never viable. pros play hands they have high odds of winning.
Thinking in Systems book - be especially careful not to confuse effort with result or you will end up with a system that is producing effort, not result.
A lot of people optimize for vanity metrics, not the result.
If a goal makes you busier, then it is a bad goal.
you never change things by fighting existing reality. To change something, build a new model that makes the existing model obsolete.
think about the pathways to get there.
the goal shapes the who.
you can't find the path without a BIG goal and timeline.
have the BIG goal be a filter for your decisions.
what is the priority?- this question determines the path
there are different stages that change the path because the metric changes.
your goal is a tool to think differently to find better paths. helps you simplify and scale.
you are either growing quickly or stagnating.
why own a business and be small? why not achieve the same goal in 3 years vs. 20?
there's a way to scale where it takes you LESS time and LESS work. find the path.
get rid of things and simplify.
problem: when a company is built around ONE leader that is not scalable.
difference between 3rd world and 1st world countries is: accountability and transparency.
what is the cause of the goal? you need goals and strategy. what lights you up outside of work?
if you are complacent you are not operating in the future, you dont have a future goal to drive you.
you need a future that disrupts your present.
if it is not possible to scale, it may not need to exist.
past, present, and future--. future is 80%, past is 20% impactful. you are more impacted by your vision of the future. past and future can be used to frame the present.
look for a signal you would not have ever seen before by increasing the goal "stretch" goal--seemingly impossible, a goal you are not sure you can reach.
linear ideas wont get you exponential results.
strategy is what you DON'T do.
beware: most people are optimizing for vanity metrics.
Parkinson's Law-you hit the goal in the time allowed.
don't put false requirements on your goal.
book - the crux - what is your crux of scale?
you need to find the leveraged who's.
a good WHO is 100x. The best is worth 10,000x the average.
theory shapes practice, practice shapes theory.
Book- play to win - have good people stress your path.
90% of the time you fold your hand too late. holding onto things too long will drown you.
For more information, reach out to jon@movewithmomentum.com
