What Top Agents Are Saying About The Market
Momentum Realty, the #1 Independent Brokerage Office by Volume in Northeast Florida, and recently awarded 2024 Real Trends Top 500 Broker, recently surveyed a handful of its top real estate agents, and here are some of the results on what they had to say on the market and their businesses!
**Results below are edited, modified, and summarized to keep answers primarily short and concise.
1) What are you experiencing in the market right now?
Summary:
1) Buyer Hesitancy
2) Slow Down in Showings
3) More Inventory
4) Inventory Is Sitting Longer (higher Days on Market)
5) Affordability Issues for Buyers
Agents noted that the items above are leading to the need to price listings competively and to show sellers the data so they can make the best decision for themsevles.
2) What do you expect to see happen in the market in the next 6 months?
Summary:
1) Increase in Inventory
2) Buyers Market
3) Potential Rate Decrease (hope for one)
4) Election Hesitancy
5) Seasonality Slowdown
6) Listings Sitting Longer.
3) What are you looking forward to in real estate?
Summary:
1) Building Relationships with Customers
2) Investing in Fix and Flips
3) Personal Development
4) Low Producing/Bad Agents Dropping Out
4) What have you already done to change your business (if anything)?
Summary:
1) Focus on Past Customers/Referral Business/Organic Business Opportunities vs Paid
2) Routine/Consistency
3) Presentation/Value Prop
4) More Lead Generation
5) More Leverage.
5) What is your number one pain point?
Summary:
1) Self Discipline,
2) Taking Action (Calls & Follow Up)
3) Leverage & Communication with Sellers
4) Positive Mindset in Changing Market
5) Unrealistic Buyers/Sellers
6) What do you think about the NAR Settlement?
Summary:
1) Will Not Impact Top Producers
2) Helps Get Weak Agents Out
3) Ironcically, Creates Less Transparency for Consumers
4) Saves Agents Time via Commitment
5) Will Adapt
6) Strong Will Survive
7) What have you learned over the last 6 months?
Summary:
1) Get A Coach
2) Don't Be Complacent
3) Build Systems
4) Say NO
5) Pivot Fast
6) It's All About Relationships
7) Do Open Houses
8) Constant Follow Up
9) Prove Your Value
10) Take Care of Self
8) What is your advice for other agents who are looking to grow their business?
Summary:
1) DO IT
2) Focus on What Matters (keep 20% in mind)
3) Talk to Everyone
4) Know What You Will Sacrifice
5) Hustle & Have Thick Skin
6) Do Open Houses
7) Answer the Phone & Follow Up Daily,
8) Be Consistent
9) Build Systems
10) Have a Plan and Execute
What do you think? What stands out to you? Message us at jon@movewithmomentum.com
