Often an agent who is new to the real estate industry is urged to start off by joining a team or brokerage that provides leads. But why?

With the arrival in Jacksonville of Zillow’s new iBuyer program, Zillow Offers, many people are asking what the iBuyer concept is all about. Here’s a general overview of the how, why, pros and cons of iBuyers.

I’ve learned something surprising in my climb up the real estate ladder: most agents know very little about how the online lead generation system works.

Since online lead generation is typically one of the top three lead generation sources of any top professional real estate team, that disconnect is critical. It is essential that brokerages understand and teach their agents how that source of business works and why -- not only to help the agents and the brokerage, but also so their agents can maximize their service for their customers and stop costing their colleagues time and money.