Not everyone is built like me

3 E’s - ease, excellence and enjoyment

It’s better to have specialists, can’t expect people to be good at everything.

Agents are an odd bunch who couldn’t live in the box. That’s why they became agents.

Looking at track record

Looking at their story and what they want

Vision alignment

Value alignment. If you do not have values that are in alignment, eventually you’ll go out of business with each other.

Setting expectations upfront

Having a written Operations Manual

Finding long-term players, avoid short-term players. Create long term incentives.