Think bigger.
Move faster.

Momentum Research

Does a New Roof Raise a Home's Value in Jacksonville? 44,370 Resale Closings Say It Is Table Stakes, Not a Premium

17.7% of Northeast Florida resale listings now state the roof's year, up from 14.8% in 2023. A recent roof lifts pre-1990 homes and not newer ones.

Momentum ResearchSep 17, 2026

Development

St. Johns County Reverses Itself and Denies the 4,462 Acre Davis Enclave North of Nocatee, 3 to 2

St. Johns County voted 3 to 2 on Sept. 15, 2026 to deny the 4,462 acre Davis enclave north of Nocatee, reversing its Sept. 1 deadlock. What happens next.

Momentum ResearchSep 16, 2026

Momentum Research

Jacksonville New Construction by County: Clay Has Caught St. Johns, and the 22 Point Gap of 2018 Is Under One Point

29% of St. Johns County single family closings were new construction in January to August 2026, and 28% in Clay. In 2018 the gap was 22 points.

Momentum ResearchSep 16, 2026

Momentum Research

Jacksonville ZIP Codes Under $300,000: 41 in 2020, 17 Today, and Why the Cheap End of the Map Did Not Disappear

17 of 52 Northeast Florida ZIP codes have a median resale price under $300,000 in 2026, down from 41 in 2020. The cheap tier held; the dollar line moved.

Momentum ResearchSep 15, 2026

Development

DIA Board Approves $59 Million in Incentives for the Riverfront Plaza Tower 8-0; City Council Decides Next

DIA board voted 8-0 on Sept. 16, 2026 for a $20M completion grant plus a nearly $39.4M REV grant for the Riverfront Plaza tower. City Council decides next.

Momentum ResearchSep 15, 2026

Jacksonville Market

Jacksonville Housing Market Update: August 2026

Northeast Florida's August 2026 numbers: Jacksonville median $310K (-2.1%), inventory peaked Aug 15 and is easing, 96% sale-to-list.

Jon BrooksSep 13, 2026

Momentum Research

Jacksonville's Most Expensive Homes Now Sell Faster Than Its Cheapest: 26 Years of Days on Market by Price Tier

The top tenth of Jacksonville resale closings took 28 days to sell in 2026 vs 33 for the cheapest quarter, the first inversion in 26 years of realMLS data.

Momentum ResearchSep 12, 2026

Momentum Research

Pool Homes in Jacksonville: What a Private Pool Adds to the Price

Jacksonville pool homes closed at $254 per square foot in 2026 vs $196 for homes without one, a 29% premium, 26% once matched for size and age. Full data.

Momentum ResearchSep 11, 2026

Development

Pinewalk Is Sold Out to Builders: Sekisui House Takes the Final 108 Lots as St. Johns Land Deals Reach $119.7 Million in Seven Weeks

Sekisui House paid $14.31M for Pinewalk's final 108 lots, recorded Sept. 8, 2026, capping $119.7M in St. Johns builder land deals since July. What's next.

Momentum ResearchSep 11, 2026

Momentum Research

How Much Below Asking Price Do Jacksonville Homes Actually Sell For?

The median Jacksonville resale closed at 96.4% of original ask in 2026, but 19% took 10% or more off. The range of outcomes has doubled since 2001.

Momentum ResearchSep 6, 2026

Development

Design Review Board Votes 6-0 for the 20-Story Condo and Hotel Tower on the Old Jacksonville Landing Site, With a $20 Million Grant Request Still Ahead

DDRB voted 6-0 on Sept. 10, 2026 to approve the concept for Gateway Jax's 20-story Riverfront Plaza condo and hotel tower. 50 to 100 units, $20M ask ahead.

Momentum ResearchSep 6, 2026

Development

Two Weeks In, Jacksonville's $20 Million GAP Fund Already Has 304 Affordable Units in Its Pipeline

Two weeks after launch, Jacksonville's $20M Jax GAP Fund has two affordable housing loans in underwriting covering 304 units. How it works, what is next.

Momentum ResearchSep 5, 2026

Momentum Research

Duval's Share of Jacksonville Area Home Sales Fell From 71% to 53%

Duval closed 71% of Northeast Florida resale home sales in 2001 and 53% in 2026. St. Johns went from 10% to 24%. New construction moved first, by a decade.

Momentum ResearchSep 5, 2026

Momentum Research

The Boom-Era House Is Jacksonville's Cheapest Per Square Foot

A Northeast Florida house built in the 2000s sells for $201 per square foot against $230 for a 1990s house. The gap opened in the crash and never closed.

Momentum ResearchSep 4, 2026

Development

St. Johns County Deadlocked on the 4,462 Acre Davis Enclave, and the Law Decides It Anyway

St. Johns took no action Sept. 1, 2026 on the 4,462 acre Davis enclave north of Nocatee. Under SB 686 it is certified automatically by late September.

Momentum ResearchSep 4, 2026

Momentum Research

What Happened to Manufactured Home Prices in Northeast Florida

The median Northeast Florida manufactured home closed at $220,000 in 2026 against $40,000 in 2013, while the category held a steady 4% of all closings.

Momentum ResearchSep 3, 2026

Momentum Research

What Day Jacksonville Homes Actually Close On

A third of Jacksonville home closings land on a Friday, and that has not moved in 26 years. What did change is the month-end crunch, and only on resale.

Momentum ResearchAug 30, 2026

Momentum Research

How Jacksonville Sellers Actually Pick a Listing Price

Half of Jacksonville resale sellers now list at an exact multiple of $5,000. What 26 years of closings show about round prices versus $329,900.

Momentum ResearchAug 29, 2026

Momentum Research

What “Waterfront” Is Actually Worth in Northeast Florida

A waterfront home in Northeast Florida closes 18% above inland per square foot. That blend hides a range from 10% on a pond to 141% on the ocean.

Momentum ResearchAug 28, 2026

Momentum Research

Only the Biggest Homes in Northeast Florida Still Cost More Per Square Foot Than They Did in 2023

Only Northeast Florida's largest homes cost more per square foot than in 2023. The 3,400 sqft and up band is up 10% while five smaller bands sit flat.

Momentum ResearchAug 27, 2026

Momentum Research

Four Out of Five Jacksonville Listings That Advertise an Assumable Mortgage Do Not Sell With One

Northeast Florida listings advertising an assumable mortgage rose 5.5x since 2023, but only 17.8% of them actually closed with an assumed loan.

Momentum ResearchAug 26, 2026

Momentum Research

The Median Days-on-Market Figure Describes Almost No Actual Sale

Northeast Florida homes go under contract in a median 38 days and close in 78. Under 10% of sales land near that median, and the extremes dominate.

Momentum ResearchAug 25, 2026

Momentum Research

Distance From Downtown Barely Moves the Price. Direction Moves It 2.4x.

Homes 15 to 30 miles from downtown Jacksonville run $177 to $416 a square foot depending only on which direction you drive. Distance barely matters.

Momentum ResearchAug 24, 2026

Momentum Research

The Slowest Homes in Northeast Florida Are New Ones Nobody Ordered

Finished builder inventory in Northeast Florida takes a median 106 days to sell against 35 for a resale, and has been slower every year since 2001.

Momentum ResearchAug 21, 2026

Momentum Research

More Northeast Florida Sellers Are Advertising That There Is No HOA

The share of Northeast Florida single family listings advertising no HOA rose from 5.2% to 7.9% in six quarters. Mentions of no CDD stayed flat.

Momentum ResearchAug 20, 2026

Momentum Research

The Fourth Bedroom Stopped Costing Extra in Northeast Florida

A four bedroom home in Northeast Florida cost 21% more per square foot in 2011. Since 2019 the premium over a three bedroom has been effectively zero.

Momentum ResearchAug 19, 2026

Development

St. Johns County Certified Two Agricultural Enclaves and Delayed the Big One

St. Johns County certified Heritage East and Heritage West on Aug. 19, 2026 in 3-2 votes. The 4,462 acre Davis family application was continued to Sept. 1.

Momentum ResearchAug 19, 2026

Momentum Research

Northeast Florida Buyers Traded the Condo for the Townhouse

Townhomes passed condos in Northeast Florida in 2022 and now take 10.8% of closings against 6.7%. Median townhouse $276,000, median condo $225,000.

Momentum ResearchAug 18, 2026

Momentum Research

Don't Let Your Listing Fail. Recovery Takes More Than Half a Year.

Relisted Northeast Florida homes took a median 196 days to sell in 2026 against 37 on the first listing. The cost is time, not a much lower price.

Momentum ResearchAug 17, 2026

Momentum Research

The FHA Closing Delay Has Nearly Disappeared

Median days from contract to closing in Northeast Florida: cash 24, conventional 33, FHA 34, VA 33 in 2026. The old FHA delay gap has all but closed.

Momentum ResearchAug 16, 2026

Development

St. Johns County Sends a $100 Million Conservation Bond to November Voters

St. Johns County commissioners voted 3 to 2 on Aug. 18 to put a $100 million conservation bond on the November ballot, funded by a levy of up to 0.15

Momentum ResearchAug 15, 2026

Momentum Research

Florida Does Not Have an Inventory Glut. Its Condo Market Does.

Florida single-family supply is tightening while condo supply balloons. In Northeast Florida condos now take 55 percent longer to sell than houses.

Momentum ResearchAug 15, 2026

Momentum Research

Builders Now Pay Buyer Costs More Often Than Homeowners Do

Seller concessions now appear in 43 percent of Northeast Florida closings. Builders pay them more often than homeowners, at a median of $14,456.

Momentum ResearchAug 15, 2026

Momentum Research

Northeast Florida Home Sales by Month, 25 Years in Three Heat Maps

Three heat maps of Northeast Florida home sales by month since 2001: existing homes peak in June, new construction peaks in December, from realMLS data.

Momentum ResearchAug 14, 2026

Momentum Research

New and Existing Homes Sell on Opposite Calendars

Existing homes in Northeast Florida peak in June; new-construction closings peak in December. Here is the month-by-month calendar for buyers and sellers.

Momentum ResearchAug 14, 2026

Development

Jacksonville Approves 110 Homes at the Former Kings Trail Elementary Site

Jacksonville City Council approved rezoning for up to 110 new homes at the former Kings Trail Elementary site on Old Kings Road South in San Jose.

Momentum ResearchAug 14, 2026

Momentum Research

What Overpricing a Home Costs in Northeast Florida

About 45% of Northeast Florida sellers cut their asking price in 2026. Those who did sold in 93 days at 92% of ask, vs 13 days at 99% for the rest.

Momentum ResearchAug 13, 2026

Momentum Research

Northeast Florida Is Not One Housing Market

A typical single-family home ranges from about $265K in Putnam to $570K in St. Johns in 2026. See median prices across all six Northeast Florida counties.

Momentum ResearchAug 13, 2026

Momentum Research

The Homes Selling in Northeast Florida Keep Getting Older

The typical home selling in Northeast Florida is now about 20 years old, up from 9 to 10 during the mid-2000s building boom. Here is why, per realMLS data.

Momentum ResearchAug 12, 2026

Momentum Research

What a Square Foot of Northeast Florida Costs in 2026

A square foot of Northeast Florida home costs a median $201 in 2026, up from $73 in 2001, while the typical home size barely changed since then.

Momentum ResearchAug 11, 2026

Momentum Research

How Long Homes Take to Sell in Northeast Florida in 2026

Homes in Northeast Florida took a median of 38 days to sell in 2026, up from a record-low 18 in the 2021 frenzy but close to the pre-pandemic pace.

Momentum ResearchAug 10, 2026

Momentum Research

St. Johns County Weighs 5,400 Acres of New Development Under a New State Law

St. Johns County is weighing Agricultural Enclave applications that could open about 5,400 acres to housing, with a public hearing set for Aug 18, 2026.

Momentum ResearchAug 9, 2026

Momentum Research

FHA and VA Loans Are Back to a Third of Northeast Florida Home Sales

FHA and VA loans now make up about a third of Northeast Florida home sales, near a post-2008 high, while all-cash buying has cooled to a quarter.

Momentum ResearchAug 9, 2026

Housing Market

Shadow Inventory and the Builder Discounts That Never Show on Paper

Florida is not short of housing. It is mismatched, and the discounts builders are already giving never reach the public price record.

Jon BrooksAug 8, 2026

Momentum Research

Northeast Florida Home Sales Stopped Falling

Northeast Florida home sales rose about 2 percent in the first half of 2026, the first year over year gain since the 2021 peak, per realMLS data.

Momentum ResearchAug 8, 2026

Press Release

Builder Incentives Now Outnumber Price Cuts Nearly Two to One

New analysis: 63% of builders used incentives in July 2026 against 37% cutting prices, and those discounts never reach the public price record.

Momentum RealtyAug 8, 2026

Momentum Research

New Homes Are Shrinking. Used Homes Are Growing.

New construction in Northeast Florida has shrunk to a median 2,117 sq ft while the typical resale hit a 25 year high. Momentum Research, from realMLS data.

Momentum ResearchAug 7, 2026

Downtown Jacksonville

Jacksonville Reworks Incentives for the Downtown Publix Tower

Jacksonville is reworking a nearly 50 million dollar incentive package for the 14 story Publix tower at Pearl Square. What it means for downtown housing.

Jon BrooksAug 7, 2026

Momentum Research

In 2001, 8 in 10 Northeast Florida Homes Sold Under $200,000. Now It Is About 1 in 8

In 2001, 8 in 10 Northeast Florida homes sold under $200,000. Today it is about 1 in 8. Momentum Research on a 25 year repricing, from realMLS data.

Jon BrooksAug 6, 2026

Downtown Jacksonville

AC Hotel by Marriott Moves Toward Construction in Downtown Jacksonville

A six story AC Hotel by Marriott is moving toward construction in Downtown Jacksonville, with the parking deck now under city review, per the Daily Record.

Jon BrooksAug 6, 2026

Market Data

The Month You List Still Decides How Fast Your Home Sells

Across 25 years of realMLS data, Northeast Florida homes listed in April sell in a median of 34 days. Homes listed in November take 49, about 44% longer.

Jon BrooksAug 4, 2026

Market Data

The Best Day to List Your Home Is Thursday

Across 25 years of realMLS data, Northeast Florida homes that went live on Thursday captured the most of their asking price and sold the fastest.

Jon BrooksAug 4, 2026

Momentum Research

Houses keep setting records. Condos are the one thing losing value.

Single-family homes in Northeast Florida just set a record while the typical condo is down about 13% from its 2023 peak.

Momentum ResearchAug 3, 2026

Housing Market

Prices Are Near a Record. So Why Do Most Sellers Take Less Than They Ask?

In 2025, 77.5% of Northeast Florida homes sold below their original asking price, the highest share since 2011, even with prices near a record high.

Momentum ResearchAug 2, 2026

Development

Jacksonville Attainable Housing: Roosevelt Commons Plans 124 Homes on the Eastside

A Jacksonville nonprofit plans Roosevelt Commons, a 124 home attainable housing community on the Eastside, with prices set from 160,000 to 240,000 dollars.

Momentum ResearchAug 2, 2026

Momentum Research

The New-Home Premium Just Vanished in Northeast Florida

For 25 years a new home in Northeast Florida cost more per square foot than a used one.

Momentum ResearchAug 1, 2026

St. Johns County

A St. Johns County Rezoning Would Trade 332 Approved Homes for 81 Estate Lots at Sandy Creek

A St. Johns County rezoning would swap 332 approved homes for 81 estate lots and a marina at Sandy Creek, as a new state land law reshapes the county.

Jon BrooksAug 1, 2026

Housing Market

Fewer Buyers, Higher Prices: The Northeast Florida Housing Paradox

The median says Northeast Florida home prices jumped 8% in June - but the same homes that sold twice rose just 2.9%.

Jon BrooksJul 13, 2026

Momentum Blog

North Jacksonville Housing Market Update — July 2026

A real, no-fluff July 2026 housing market update for North Jacksonville from a local agent.

Jon BrooksJul 6, 2026

Mindset

Eight Business Lessons from a Pokémon Tournament

I won the Pokémon World Championship at 10. Twenty years later I flew to Salt Lake City to try it again. Eight business lessons from nine rounds.

Jon BrooksJul 4, 2026

Housing Policy

Florida Just Put Real Money Behind Housing. Here Is How to Use It.

Florida's 2026-27 budget and two new housing laws took effect July 1. What changed for buyers, sellers and owners, and how to use the new money.

Jon BrooksJul 2, 2026

Jacksonville Market

Jacksonville Housing Market Update: July 2026

Jacksonville's median home price is holding near $300K while buyers gain real leverage above $500K and in new construction.

Jon BrooksJul 1, 2026

Housing Market

It's Not a Housing Shortage. It's an Affordability Crisis.

The headlines say housing shortage. The data says the opposite: inventory is back, prices are the problem. What the affordability crisis actually looks like.

Jon BrooksJul 1, 2026

Momentum Blog

Why I’ve Called Jacksonville’s Intracoastal West Home for 26 Years

A local agent's honest guide to living in Intracoastal West, Jacksonville: the neighborhoods, schools, commuting, waterfront lifestyle, and what 26 years

Jon BrooksJun 26, 2026

Housing Market

The Housing Shortage Myth Is Collapsing: What the 2026 Data Really Shows

The housing shortage is a myth. New-home supply is above 10 months, prices are falling across the Sunbelt, and buyer demand is near 2008 lows.

Jon BrooksJun 26, 2026

Mindset

The Golden Mindset & Results Formula

One thing separates the agents who win in a shifting market from the ones who fold: mindset.

Jon BrooksJun 26, 2026

Momentum Blog

Why Buyers Are Falling in Love With the Northside of Jacksonville, Florida

A local agent's honest take on life in North Jacksonville: the growth, the hometown charm, the hidden trails and waterfront drives, and why so many

Jon BrooksJun 25, 2026

Brokerage

Why We Keep Turning Down Offers to Buy Momentum

A few companies have tried to buy Momentum. We said no every time. Here's the honest math on why independence often beats the buyout for brokerage owners and…

Jon BrooksJun 24, 2026

Momentum Blog

Things to Do in Ponte Vedra Beach (2026)

Ponte Vedra Beach packs world-class golf, quiet pink-sand beaches, a renowned concert hall, and a polished dining scene into a compact coastal town.

Jon BrooksJun 23, 2026

Momentum Blog

The Cost of Living in Ponte Vedra Beach (2026)

The real cost of living in Ponte Vedra Beach — home prices, St. Johns County property taxes, insurance, and HOA/club dues.

Jon BrooksJun 23, 2026

Momentum Blog

The Best Neighborhoods in the Jacksonville Beaches (2026)

The best Jacksonville Beaches neighborhood depends on who you are: walkability-seekers gravitate to Neptune Beach and the Beaches Town Center; households

Jon BrooksJun 23, 2026

Momentum Blog

The Best Neighborhoods in Ponte Vedra Beach (2026)

The best neighborhoods in Ponte Vedra Beach, ranked by who you are — buyers, retirees, executives, boaters, and luxury buyers — with prices, schools

Jon BrooksJun 23, 2026

Momentum Blog

The Best Golf Communities in Ponte Vedra Beach (2026)

The best golf communities in Ponte Vedra Beach, ranked — Marsh Landing, TPC Sawgrass, Sawgrass Country Club, and The Plantation — by amenities

Jon BrooksJun 23, 2026

Momentum Blog

Retiring in Ponte Vedra Beach (2026)

Ponte Vedra Beach is one of Florida's most appealing luxury-retirement destinations — championship golf, low-maintenance condos and villas

Jon BrooksJun 23, 2026

Momentum Blog

Ponte Vedra Beach vs. Jacksonville Beach: Which Is Right for You? (2026)

The short answer: choose Ponte Vedra Beach for top-rated St. Johns County schools, golf and gated luxury, and a quieter, more upscale feel; choose

Jon BrooksJun 23, 2026

Momentum Blog

Ponte Vedra Beach Schools Guide (2026)

A complete guide to Ponte Vedra Beach schools — St. Johns County's top-rated public schools, the zone-to-neighborhood map, ratings, and how school

Jon BrooksJun 23, 2026

Momentum Blog

Ponte Vedra Beach Real Estate Market Report — Q2 2026

The latest Ponte Vedra Beach real estate market report — median prices, inventory, days on market, and list-to-sale ratio, updated quarterly

Jon BrooksJun 23, 2026

Momentum Blog

Moving to the Jacksonville Beaches: The 2026 Relocation Guide

The Jacksonville Beaches offer a walkable, more attainable Atlantic beach lifestyle than Ponte Vedra — three Duval County beach towns, no state income

Jon BrooksJun 23, 2026

Momentum Blog

Moving to Ponte Vedra Beach: The 2026 Relocation Guide

A complete relocation guide to Ponte Vedra Beach, FL — cost of living, schools, commute times, neighborhoods by need, and the buying process

Jon BrooksJun 23, 2026

Momentum Blog

Jacksonville Beaches Schools Guide (2026)

The Jacksonville Beaches are in Duval County, anchored by the Duncan U. Fletcher feeder — Fletcher Middle and Fletcher High (in Neptune Beach).

Jon BrooksJun 23, 2026

Momentum Blog

Jacksonville Beaches Real Estate Market Report — Q2 2026

As of mid-2026, the Jacksonville Beaches remain a seller-favorable but rebalancing market, with median sale prices ranging from about $640K in Atlantic

Jon BrooksJun 23, 2026

Momentum Blog

Jacksonville Beach vs. Ponte Vedra Beach: Which Should You Choose? (2026)

The short answer: choose the Jacksonville Beaches for a walkable, more attainable beach-town lifestyle in Duval County; choose Ponte Vedra Beach

Jon BrooksJun 23, 2026

Momentum Blog

Homes Near Mayo Clinic in Ponte Vedra Beach (2026)

Ponte Vedra Beach is the premier place to live near Mayo Clinic's Jacksonville campus — much of the area sits roughly 5 miles and a short drive

Jon BrooksJun 23, 2026

Momentum Blog

Executive Relocation to Ponte Vedra Beach (2026)

Ponte Vedra Beach is built for executive relocation — no state income tax, Florida's 1-rated school district, easy access to JAX airport

Jon BrooksJun 23, 2026

Momentum Blog

Atlantic Beach vs. Neptune Beach: Which Is Right for You? (2026)

The short answer: choose Atlantic Beach for larger lots, quiet canopy roads, and a golf option; choose Neptune Beach for a compact, walk-to-everything

Jon BrooksJun 23, 2026

Housing Market

There Is No Housing Shortage. There Is a Buyer Shortage.

The media says there is a seller shortage. The data shows the opposite: a buyer shortage.

Jon BrooksJun 17, 2026

Leadership

What I Learned in a Room Full of Millionaires

Raw notes from a GoBundance event in Detroit, a room full of net-worth millionaires.

Jon BrooksJun 16, 2026

Momentum Blog

Tax Implications of Selling a House in Florida

A plain-English look at taxes when you sell a house in Florida: capital gains, the primary-residence exclusion, no state income tax, 1099-S

Jon BrooksJun 16, 2026

Momentum Blog

Selling a Water-Damaged House in Jacksonville

Sell a water-damaged or flood-damaged house in Jacksonville: mold and insurance issues, Florida disclosure, repair vs. as-is cash sale, and how to move

Jon BrooksJun 16, 2026

Momentum Blog

Selling a Rental Property With Tenants in Jacksonville

How to sell a tenant-occupied rental in Jacksonville: leases survive the sale, notice and estoppel, selling occupied vs. vacant, and a fast cash option

Jon BrooksJun 16, 2026

Momentum Blog

Selling a House With Foundation Problems in Jacksonville

How to sell a Jacksonville house with foundation problems: repair vs. sell as-is, Florida disclosure rules, what it does to your price, and a fast cash

Jon BrooksJun 16, 2026

Momentum Blog

How to Stop Foreclosure in Florida

How to stop or avoid foreclosure in Florida: the judicial timeline, reinstatement, loan mods, selling with equity, short sales, a cash offer, and free HUD

Jon BrooksJun 16, 2026

Momentum Blog

How to Sell a House in Probate in Florida

Selling a house in Florida probate: the personal representative's role, court approval, multiple heirs, timelines, and a fast as-is cash option

Jon BrooksJun 16, 2026

Leadership

Two Mental Models That Could Change the Game

Two mental models from a private retreat with high performers: the Victim, Villain, or Hero question that creates instant clarity.

Jon BrooksJun 13, 2026

Housing Market

Accidental Landlords and the 2026 Housing Affordability Crisis

Why homes cost more than the 2006 peak: the data behind the 2026 affordability crisis, from accidental landlords to Sun Belt fire sales and what breaks it.

Jon BrooksJun 11, 2026

In the News

Momentum Realty Featured in the Jacksonville Business Journal

The Jacksonville Business Journal featured Momentum Realty: how two former investment bankers built a Jacksonville brokerage to nearly 320+ agents

Jon BrooksJun 10, 2026

Leadership

I Hired the Wrong Agents for Three Years

Production history is the wrong hiring signal. Jon Brooks on the fixed versus growth mindset framework behind how Momentum hires, and the two interview

Jon BrooksJun 6, 2026

Leadership

Pick The Wrong Role Model And You'll Build The Wrong Business

Whoever you model determines the level of results you can create. Most real estate social media is positioning, and vanity metrics hide razor-thin profits.

Jon BrooksJun 2, 2026

Housing Market

Jacksonville's Inventory Didn't Disappear. It Moved.

Jacksonville's active listings are down about 22% year over year, and the housing-crash crowd is reading that wrong. The inventory didn't vanish.

Jon BrooksJun 1, 2026

Momentum Blog

The DeSantis property tax plan, and what $250,000 would do to your Florida bill

DeSantis called a June 2026 special session to put a $250,000 homestead exemption on the November ballot.

Jon BrooksMay 31, 2026

Agent Economics

Why Real Estate Agents Are Mostly Broke: The Honest Income Math

The median agent earns $56,620 and most net under $20K after expenses. The honest income math, the tax trap, and how much top agents actually make.

Jon BrooksMay 30, 2026

Market Data

Why Only 15% of 30-Year-Olds Are Married and Own a Home in 2026

Only 15% of 30-year-olds are married and own a home in 2026, down from over 50% in 1970.

Jon BrooksMay 30, 2026

Market Report

Jacksonville Housing Market Forecast, 2026

Jacksonville housing market forecast for 2026: where median prices, months of inventory and days on market are heading, and how much room buyers will have

Jon BrooksMay 30, 2026

Leadership

Stop Being the Hero. Start Being the Boss.

In the beginning you wear every hat. The trap is staying there too long.

Jon BrooksMay 26, 2026

Agent Strategy

The Real Estate Agent SEO Playbook: Every Site You Should Be On

The platforms every real estate agent should claim, in order of ROI. Lead-generation sites, directory profiles, social platforms.

Jon BrooksMay 24, 2026

Affordability

The Jacksonville Affordability Index 2026

How affordable Jacksonville actually is in 2026. Housing price-to-income ratios, monthly cost breakdowns, and how Jacksonville compares to Tampa, Orlando

Jon BrooksMay 24, 2026

Buyer Education

The Hidden Costs of Buying in Northeast Florida

The real costs of buying a Jacksonville home in 2026. CDD bonds, insurance, HOA fees, flood insurance, and the line items most buyers don't see coming

Jon BrooksMay 24, 2026

Relocation

Moving to Ponte Vedra Beach: What You Actually Need to Know

What you actually need to know before moving to Ponte Vedra Beach. Schools, neighborhoods, prices, country clubs, commute reality.

Jon BrooksMay 24, 2026

Relocation

Moving to Jacksonville, FL: The Honest Guide

What you actually need to know before moving to Jacksonville. Cost of living, neighborhoods, weather reality, insurance, taxes, and which areas match which lifestyle.

Jon BrooksMay 24, 2026

Living Guide

Living in San Marco, Jacksonville

What living in San Marco, FL is actually like. Historic homes, walkable square, top elementary school, riverfront, and the restaurant scene that makes it

Jon BrooksMay 24, 2026

Living Guide

Living in Mandarin, Jacksonville

What it's really like to live in Mandarin, FL. Schools, prices, restaurants, commute, and why long-time Jacksonville residents keep coming back to this

Jon BrooksMay 24, 2026

Living Guide

Living in Atlantic Beach, Florida

What it's like to live in Atlantic Beach, FL. Beach lifestyle, walkable town center, schools, prices, and the trade-offs of choosing the most established

Jon BrooksMay 24, 2026

Schools Guide

Best Jacksonville Neighborhoods for Schools in 2026

The honest guide to the Jacksonville neighborhoods with the public schools. School zones, commute, what each area costs, and the trade-offs in 2026.

Jon BrooksMay 24, 2026

Golf Communities

Best Jacksonville Golf Communities Under $1.5M

The best private and semi-private golf communities in Jacksonville under $1.5M.

Jon BrooksMay 24, 2026

Strategy

The Market Isn't the Problem. You Are.

Half the agents complaining about this market right now were never going to make it in any market.

Jon BrooksMay 23, 2026

Leadership

How to Build an Empire: Hire Talent That Builds It With You

The 5 people closest to you set your ceiling. The two kinds of people worth having on a team, the hiring mistakes that quietly cap your growth, and how

Jon BrooksMay 20, 2026

Momentum Blog

Northeast Florida Real Estate, May 2026

Latest May 2026 Northeast Florida real estate market data from Momentum Realty.

Jon BrooksMay 16, 2026

Momentum Blog

Jacksonville property tax in 2026, and what the $250,000 plan would change

What Duval County homeowners actually pay in property tax in 2026, why the seller's bill misleads buyers, and how much the proposed $250,000 homestead

Jon BrooksMay 16, 2026

Seller Guide

How to Sell a Home in Jacksonville FL in 2026

A step-by-step guide to selling your home in Jacksonville FL, from pricing and prep to closing. What the current market means for sellers in 2026.

Jon BrooksMay 1, 2026

Buyer Guide

How to Choose a Real Estate Agent in Jacksonville FL

What to look for when choosing a real estate agent in Jacksonville FL, the questions to ask, the red flags to avoid, and what separates great agents

Jon BrooksMay 1, 2026

Buyer Guide

How to Buy a Home in Jacksonville FL in 2026

A complete guide to buying a home in Jacksonville FL in 2026, from getting pre-approved to closing day. What buyers need to know about today's market.

Jon BrooksMay 1, 2026

Buyer Guide

First-Time Home Buyer Guide, Jacksonville FL 2026

Everything first-time home buyers in Jacksonville FL need to know, from down payment assistance programs to what the process actually looks

Jon BrooksMay 1, 2026

Industry

The Real Reason REAL Bought RE/MAX

REAL bought RE/MAX for one reason: survival. And agents may end up paying the bill. Here's what's actually happening in the brokerage consolidation game.

Jon BrooksApr 28, 2026

Mindset

The Smartest Agents Aren't Winning Right Now

Learning feels like progress. It gives you a hit. Makes you feel sharp. But it's fake progress. Here's what actually separates the agents who win.

Jon BrooksMar 28, 2026

Housing Market

The 80% Housing Shortage Mistake

For five years we were told America had a 5–7 million home shortage. JP Morgan just revised that estimate to 1.2 million. That's an 80% miss.

Jon BrooksFeb 19, 2026

Market Data

How Do You Rank? 2025 realMLS Agent Statistics

12,000 active realtors in Northeast Florida. 74% produce less than 4 sales a year.

Jon BrooksJan 19, 2026

Housing Market

Recent Lessons & Home Prices That Went Too Far

In Jacksonville alone, some neighborhoods are already down 10–20%. Here's what the data says about where prices overshot, and what comes next.

Jon BrooksJan 14, 2026

Momentum Realty

$3,500,000,000 in 5 Years

When we started, we had four agents and a simple goal. Today, 270 agents have closed more than $3.5 billion in sales and served 10,000+ customers.

Jon BrooksJan 6, 2026

Housing Market

The Housing Market Didn't Slow Down, It Froze

Markets cool when activity slows gradually. What we're seeing now is not a slowdown, it's a freeze.

Jon BrooksJan 1, 2026

Housing Market

Employment Just Cracked. Housing Is Next.

Everyone is watching interest rates. They're missing the real driver of housing: employment. And that's where the cracks are forming.

Jon BrooksDec 16, 2025

Housing Market

The Rental Market Narrative Just Changed

For years we were told: soaring rents, not enough supply, impossible conditions for renters. The data coming out now tells a completely different story.

Jon BrooksDec 11, 2025

Housing Market

Builder Panic: 22% Price Drops and It's Getting Worse

Homebuilders are getting desperate. Lennar and other major builders are slashing prices by up to 22%, offering massive agent commissions, and using

Jon BrooksSep 25, 2025

Housing Market

Home Purchase Cancellations Jump 15%

Buyers are walking away from contracts at the highest rate in years. What's driving the surge in cancellations, and what it means for the market ahead.

Jon BrooksSep 9, 2025