A side-by-side comparison of splits, caps, royalty fees, and what agents actually take home. We compare what KW publishes publicly against Momentum's per-transaction model. Honest math, including the cases where KW's structure wins.
Keller Williams fees and structures vary by market center and individual agent contract. Figures below represent the most commonly cited public structures for KW. Confirm specifics with your office. See methodology & sources.
Here's how the two brokerages structure their fees. This is publicly disclosed information from both brands.
| Keller Williams | Momentum Realty | |
|---|---|---|
| Commission split | 70/30 baseline (effectively 64/36 after royalty) | 100% commission |
| Annual cap | $18,000 to $36,000+ (varies by market center) | $12,000 (on 0.2% portion) |
| Franchise royalty | 6% per transaction, capped at $3,000/year | None (independent brokerage) |
| Per-transaction fee | $300 to $495 typical at Jacksonville offices (passed to customer) | None (passed to customer) |
| Monthly fees | $60 to $125+ (desk + tech) | $0 |
| CRM included | KW Command | Boomtown |
| Profit share / Revenue share | KW Profit Share (7-tier, market center profit-based) | Revenue share up to $2,400/year per referred agent, based on referred agent's production |
| Brokerage type | National franchise | Independent, Northeast Florida-focused |
Sources: Keller Williams figures from publicly published 64/30/6 structure, KWRI royalty cap, and reported market center cap ranges as of 2026. Momentum figures from Momentum's public fee disclosure. Fees and structures vary by office and individual agent contract.
Below is an example using publicly available KW fee ranges and Momentum's published model. Real agent numbers vary based on the specific KW market center and individual contract. Run your own numbers in the calculator below for a personalized comparison.
Illustrative example. KW figure assumes a $20,000 market center cap (mid-range), full $3,000 royalty paid, and $100/month in desk/tech fees. Actual KW costs vary substantially by market center; agents at high-fee KW offices may pay considerably more, while those at lower-fee offices may pay less. The example is meant to show approximate scale, not a prediction of any specific agent's outcome.
The gap widens at higher production levels because Momentum's cost structure is largely capped at $12,000 (the 0.2% cap), while KW's monthly fees and royalty continue to accumulate with each deal. For a top producer at $500,000+ GCI, the math favors Momentum more dramatically. For agents at lower production levels with low-fee KW offices, the math may be closer or even favor KW. Run the calculator with your actual numbers to see your specific case.
Our take-home pay calculator does the math on your specific situation, including the cases where Momentum doesn't beat your current model. Honest math, no pitch.
Run the calculator →There's no perfect brokerage. There's only the right fit for your business. Here's an honest read on what each brand brings to the table.
Real Momentum agents who came from Keller Williams, in their own words, on why they switched. No script, no marketing.
Every brokerage has someone at the top who decides what the company does with the money you make for it. That structure shapes how decisions get made, how fast leadership returns your call, and whether the people running the place have ever sat across from a client. Worth knowing the difference.
This isn't about national versus local being inherently better or worse. It's about knowing what you're getting. A public company optimizes for shareholders. A franchise optimizes for franchise fees. An independent brokerage owned by working agents optimizes for the agents inside it, because there's no one else to optimize for.
The take-home pay calculator does the math on your specific GCI, transaction count, current split, and fees. Honest math, including when Momentum doesn't beat your current model.