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How to build a real estate business that runs without you, from the agent who went from -$80K to $1M net worth in 3.5 years.
63K+
Substack Subscribers
$3.5B+
In Closed Volume
3.5 yrs
From Broke to $1M Net Worth
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1,624 transactions in 2025
270+ agents in the Tribe
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The Toolkit
The exercises that built a business
I could walk away from.
The MUST number. The Freedom number. The 7C Diagnostic. The 4Ps. Every exercise Brittany and I ran on ourselves, yours free the moment you register.
01
The MUST & Freedom Number
The exact worksheet I used to figure out how many homes I needed to sell to make real estate sales optional. Know your number before you can hit it.
02
The 4Ps Lane Builder
Price Point, Product, Perimeter, Personality. The four decisions that stop the chaos and give your business a clear identity in any market.
03
The 7C Diagnostic
Score your business across seven functions. Find the leaks before they find you. Most agents are shocked by what this reveals.
04
The Margin Curve Audit
Figure out which stage you're actually in, and whether your next move takes you closer to the exit or further from it.
05
The Capital Allocation Framework
What to do with the surplus once your business starts producing it. The roadmap from commission checks to passive income.
Get the Toolkit
Everything you need.
Free. Right now.
Register below and get instant access to the full exercise toolkit, the same ones that took me from broke to $1M net worth in 3.5 years.
Instant access to interactive workbook calculators you can fill out online
Complimentary subscription to the Think Big, Question Everything newsletter (63K+ subscribers)
Personal invitation to the private Facebook group, ask Jon and Brittany questions directly about the exercises
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$0
Completely Free
Interactive online workbooks
8 business exercises
Substack newsletter access
Private Facebook group invite
Direct Q&A with Jon & Brittany
What Agents Are Saying
Real results from
real agents.
★★★★★
"The 7C Diagnostic alone was worth everything. I found three leaks in my business I didn't even know existed. Fixed two of them in the first month."
Ward
Austin, TX
★★★★★
"I've read every real estate book. This is the first one that actually made me sit down and run numbers on my own business instead of just nodding along."
Matthew
Palm Coast, FL
★★★★★
"The MUST number changed how I think about every deal. I stopped chasing volume and started protecting margin. My income went up and my stress went down."
Frank
Jacksonville, FL
Get Started Today
Stop building a job.
Start building a business.
The toolkit is free. The exercises work. The only thing between you and a business that runs without you is running the numbers.
Free download · Instant access · No credit card required