★ Brokerage Comparison · 2026 Update
The honest brokerage comparison
for Jacksonville agents.
Most "best brokerage" lists are written by the brokerages themselves. This one is written by an independent owner who has watched hundreds of agents move between every model in the marketplace. Real numbers, real tradeoffs, no fluff.
Run your numbers
Plug in your GCI, split, and fees. See exactly what you'd keep at Momentum.
Side-by-Side
Six top brokerages, seven dimensions that matter.
Commission, fees, training, technology, support, and culture. Compared head-to-head for the Jacksonville and Northeast Florida agent who is actively deciding where to hang their license.
| Feature | Momentum Realty ★ #36 in FloridaIndependent |
eXp RealtyCloud / National | Keller WilliamsPE-owned franchise | CompassPublic Brokerage | Real BrokerageCloud / Public | RE/MAXReal-owned franchise |
|---|---|---|---|---|---|---|
| Commission Split | 100% to agent Flat structure, no splits |
80/20 until $16K cap, then 100% | ~70/30 until ~$18-26K cap (varies by Market Center) | Negotiated per agent, typically 70/30 to 95/5 | 85/15 until $12K cap, then 100% | Negotiated franchise split, typically 95/5 with desk fees |
| Annual Cap | $12,000 flat One number, sitewide |
$16,000 | ~$18,000–$26,000 (Market Center dependent) | No traditional cap structure | $12,000 | No cap; high monthly desk fees instead |
| Monthly Desk / Technology Fees | $0 No monthly fees |
$85/month tech fee + $25/transaction | ~$50–$150/month + Market Center fees | Varies; technology bundled into split | $30/month + $30/transaction + $250/cap year | $300–$1,500+/month desk fees common |
| Per-Transaction Fees | $0 to the agent $350/transaction pre-cap and $100/transaction post-cap, passed to customer |
$25–$75 per transaction post-cap | Royalty (6% to KWRI capped at $3K) + KW Cares | Bundled into split | $285 post-cap transaction fee + $30 BEOP | Typically $0 post-cap, but high desk fees year-round |
| Training & Coaching | Local in-person Weekly Tribe sessions, broker-led, Jacksonville-specific |
National webinars, eXp World virtual campus | KW University, MAPS coaching (extra cost) | Compass-branded training, limited per-market | Real Academy on-demand video library | RE/MAX University on-demand |
| Revenue Share / Stock | Up to 20% revenue share + disappearing cap for recruiting producing agents | Revenue share + EXPI stock awards | Profit share (downline-based) | No revenue share program | Revenue share + REAX stock | No revenue share program |
| Lead Generation Support | Private listings network, broker-direct referrals, in-house Tribe leads | Self-generated; KV Core CRM included | Command CRM + SmartPlans; Market Center referrals | Compass-generated leads in select markets | Self-generated; Real Wallet | Self-generated; LeadStreet CRM |
| Technology Platform | Dotloop, BrokerSumo, Momentum Member portal, automated 1099 + commission tracking | kvCORE CRM, Workplace, eXp World (3D) | Command, Greenhouse, KW Connect | Compass CRM, AI-driven listing tools | reZEN platform, Real Wallet payments | boomtown, kvCORE add-ons available |
| Vendor Discounts & Marketing | Scale dividend pass-through Zillow Showcase at deep discount, Boomtown 78% off, free pro headshots, complimentary marketing services, custom lead-gen landing page |
Vendor marketplace; agent-paid | KW Marketplace tools; agent-paid | Compass-branded vendor partnerships | Marketplace integrations; agent-paid | Vendor partnerships; varies by office |
| Office / Physical Space | 3 Florida offices Jacksonville, Mandarin, Ocala |
Fully virtual (no physical offices) | Market Centers in most cities | Physical offices in select metros | Fully virtual | Franchise offices by region |
| Multi-State Coverage | Florida + Georgia under one cap No additional cap to cross state lines |
National; separate state licensing required, no cap unification | National franchise; cap and fee structure varies by Market Center | Select metro markets only | National; separate licensing per state | National franchise; per-office terms |
| Team & Spousal Cap Structure | Reduced caps for teams. One cap for married couples. | Standard per-agent cap; no spousal or team discount | Team splits negotiated per Market Center | Negotiated per agent | Standard per-agent cap | Per-agent franchise terms |
| Founder Access | Direct line to founders. Jon & Brittany Brooks personally accessible. No regional VPs or franchise committees. |
Layered corporate structure; founder access not standard | Corporate + franchise layers; access via Market Center | Public-company corporate structure | Corporate structure; public-company governance | Franchisor + franchisee layers |
| Ownership Structure | Independent. Founder-owned. Jon & Brittany Brooks. No PE, no public-company pressure. |
Public company (NASDAQ: EXPI) | Private equity (Stone Point Capital, majority stake since 2020) | Public company (NYSE: COMP) | Public company (NASDAQ: REAX) | Owned by Real Brokerage (NASDAQ: REAX) |
| Cultural Model | Local Tribe, owner-led, Jacksonville-focused | National + virtual, revenue-share-driven | Franchise culture, varies by Market Center | Top-of-market luxury positioning | Distributed, revenue-share-driven | Franchise tenure, individual-agent driven |
| Best Fit For | Local Jacksonville producers who want operator-grade systems + community without national overhead | Agents who want national scale and stock equity | Newer agents who value brand and franchise training | Luxury agents in select metros | Tech-forward agents wanting cloud + revenue share | Established agents prioritizing brand recognition |
Last updated May 2026. Comparison data based on publicly available brokerage materials, agent agreements, and industry reporting. Fees, splits, and structures vary by market, agent tenure, and individual contracts. Verify current terms with each brokerage before making any career decision.
★ Production Results
Momentum agents close at a premium.
Models and splits matter, but production results matter more. Independently verified through RealMLS, the official MLS of NEFAR, Momentum agents outperform the average member brokerage on both price realization and time to close.
Example for an agent: On a $500K listing, your client nets roughly $6,250 more at the closing table than they would at the average competing brokerage. Better client outcomes mean better reviews, more referrals, and a stronger long-term pipeline.
Source: RealMLS Summary Statistics, Northeast Florida Association of Realtors. Year-to-date period: January 1, 2026 through May 17, 2026. Figures are independently calculated by NEFAR. Example is illustrative; individual agent results vary. See full disclosures & methodology.
Why Momentum Wins for Local Producers
Built for Northeast Florida.
National brokerages are built for averages. We're built for the agent who lives, sells, and competes in Jacksonville specifically.
Lower Total Cost of Doing Business
A $12K cap with zero monthly fees means a typical 25-transaction agent keeps roughly $18,000 to $35,000 more per year compared to traditional split brokerages with monthly fees. Run the math on your own pipeline.
Jacksonville-Specific Mentorship
Weekly in-person Tribe training led by Brittany Brooks and Michelle Weaver, both Top 5% producers in Northeast Florida. National webinars don't teach you how to win a multiple offer in San Marco or price a Nocatee new build.
Operator Systems, Not Order-Taker Tools
Jon Brooks's book "Get In to Get Out" is the operating system. Profit-first agent finances, scalable lead engines, repeatable hiring. The same systems that took us from $80K in debt to a Top 1% Florida brokerage.
Direct Access to the Broker
At big-box brokerages, the broker is a name on the door. At Momentum, you text Jon and Brittany. Listing strategy, deal review, hiring help, life decisions. The owners are in the trenches with you.
Brand and Press Visibility
Momentum is regularly featured by News4Jax as the local housing expert. Our Substack reaches 63,000+ subscribers. When you hand a buyer your card, they've probably already heard of us.
Common Questions
What agents actually want to know.
What is the best real estate brokerage for Jacksonville agents?
The best brokerage depends on what an agent prioritizes. Agents who want maximum commission retention combined with local Jacksonville-specific training, broker access, and community generally do best at independent brokerages. Momentum combines a 100% commission structure with a $12,000 annual cap, no monthly fees, and a focused regional culture. National virtual models like eXp and Real are better fits for agents prioritizing equity and stock awards over local depth.
How does Momentum compare to eXp Realty?
eXp offers a national virtual brokerage with revenue sharing and EXPI stock awards, ideal for agents building distributed teams across multiple states. Momentum offers a 100% commission with a $12K cap, no monthly fees, a Jacksonville-focused in-person community, and operator-grade systems built specifically for Northeast Florida producers. eXp's strength is national scale. Momentum's strength is local depth.
How does Momentum compare to Keller Williams?
Keller Williams is a large franchise with strong training infrastructure and brand recognition. In 2020, Stone Point Capital (a private equity firm) acquired a majority stake, so KW now operates under PE ownership. Agents typically pay a 70/30 split until cap (~$18-26K depending on Market Center) plus a 6% royalty to KWRI. Momentum operates on a flat 100% commission with a $12K annual cap, founder-owned, no PE or public-company pressure. We've actually lowered our cap twice (from $18K to $16K to $12K) as the platform has grown.
What does 100% commission really mean?
At Momentum, agents receive 100% of their commission on every transaction. The agent pays a flat $12,000 annual cap to the brokerage, plus a small per-transaction processing fee. After the cap is met, the agent keeps everything. For a producer doing 40+ transactions per year, this can mean keeping tens of thousands more compared to traditional split brokerages.
Are there hidden fees at independent brokerages like Momentum?
At Momentum specifically, there are no monthly desk fees, no technology fees, no royalty fees, and no Market Center capital contributions. The only one-time cost when you join is a $350 onboarding fee. Your only ongoing costs are the $12K annual cap (paid as deals close) and any standard E&O insurance and MLS dues required by every agent at every brokerage. We publish our full agreement before you sign.
What if I'm a new agent? Is Momentum still a fit?
New agents who are coachable and willing to put in the work do well at Momentum because they get direct broker access from day one and weekly in-person mentorship. That said, the 100% commission model assumes you'll be generating your own deals, so we're transparent: if you need a brokerage that hands you leads while you learn, KW or a team-driven model might serve you better initially. Many of our top producers came to us in year three or four after learning the basics elsewhere.
How do I actually switch brokerages?
Simpler than most agents expect. You give written notice to your current broker per your independent contractor agreement (usually 30 days or less). You wrap any pending transactions under your old brokerage. You apply to Momentum, complete onboarding paperwork, and transfer your license through the Florida DBPR portal (or Georgia REC if applicable). We onboard you same day. MLS updates the next business day. Total transition is typically 1-2 weeks. We walk every new agent through the full process, and we provide complimentary marketing collateral to help you announce the move.
Ready to see the numbers on your business?
Apply to Momentum and we'll run a private side-by-side on your specific commission, fees, and net income against your current brokerage. No pressure, no pitch, just real math.
Specific brokerage comparisons
Looking at a specific brokerage?
Direct head-to-head comparisons with the major options in Jacksonville.