MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Momentum Realty
MOMENTUM MARKET PULSE™INDEPENDENT HOUSING RESEARCH
Golden Isles · Monthly Report

September 2026 Market Pulse

Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · Housing Market Analyst · jon@movewithmomentum.com
ScoutMLS (Golden Isles) · September 2026
Computed from closed records through 2026-10-07
Median sold · SF
$360,000+12.7%
monthly median
Same-home appreciation
+4.4%/yr
same home, bought 1-3 yrs ago
Days on market
96+47.7%
list → close, median
New contracts (September)
309+43.7%
pipeline building
Months of supply
5.4SF
balanced
Sold over list
8%-40.5%
buyer competition
24out of 100MARKET SCORE▮ August*: 32 ▼ 8

Moderate buyer advantage · Warming

A single 0-100 read of seller vs. buyer advantage, blending months of supply, days on market, the share selling over list, and the share of active listings cutting price. September: up 12.7% prices year over year, leading indicators firming. Down 8 points from August (32). *August is estimated from that month's closed sales with supply and price-cut inputs held at current readings; from next month, prior scores are the published ones.

Supply 32Speed 0Over-list 27Price cuts 37
Jon Brooks
Co-Founder, Momentum Realty · Housing Market Analyst
jon@movewithmomentum.com
Published October 7, 2026
by Momentum Housing Research
ScoutMLS (Golden Isles) data · closings through 2026-10-07
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Executive summary

The signature finding

Prices aren't really rising 13% — the market is just selling bigger, higher-end homes.

The median was $360,000 (+12.7% YoY), but the same house, sold twice, moved +4.4% a year. The gap is mix: the share of sales under $200K went 13%→10% and $600K+ went 17%→25%. Read $/sq ft (+3.1%) and same-home resales — not the median — for what a home is really doing.

$360,000
Median price — up 12.7% YoY
+44%
New contracts vs a year ago — the pipeline is building
43%
Of current active listings have cut their price (point-in-time, as of 2026-10-07)

Five biggest surprises

MOMENTUM MARKET PULSE™Golden Isles · September 2026
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The market in eight charts

Median price · 25 years

Median price 25 years$90K$192K$294K$397K$360K01-0106-0211-0316-0421-0526-06
$360,000 — up 12.7% vs September 2025.

New contracts per month · leading indicator

New contracts per month011222533730901-0106-0211-0316-0421-0526-06
309 in September, +44% YoY — demand firming.

Appreciation — four measures

+12.7%Median (headline)+3.1%Median $/sq ft-1.5%Constant-mix+4.4%Same-home resales
Same homes rose +4.4%, not the +13% median. The gap is mix.

Median price change by county · YoY

+22.8%Glynn-8.1%Camden-16.5%Ware
Glynn leads on volume; Glynn leads on growth.

Days on market · 12 months

Days on market 12 months56d73d90d107d96d25-0925-1126-0126-0326-0526-0726-09
96 days — slower 47.7% than a year ago.

Share of sales by price tier · 25 years

2001200520092013201820222026<$200K$200-400K$400-600K$600K+
$600K+ is 25% of sales — the upmarket shift that moves the median.

Affordability · monthly payment for the median home

Monthly payment$1,583$1,720$1,857$1,994$1,90625-0925-1126-0126-0326-0526-0726-09
$1,906/mo at 6.95% (20% down, 30-yr), +12.7% YoY.

Share of closings over list price · 25 years

Sold over list, 25 years0%13%26%39%8%01-0106-0211-0316-0421-0526-06
8% of September closings sold over the original asking price.
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Neighborhood heat map (by ZIP)

Not enough ZIP-level closings in this feed for a reliable map this month.

MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Demand & the contract pipeline

Active-under-contract and pending are tracked separately — AUC deals are contingent and can fall through; pending have cleared contingencies. The leading signal, new contracts, is up 43.7% YoY. And 43% of active listings have already cut price, a softening signal beneath the price headline.

Single-family pipeline, September 2026

StageCountWhat it means
Active (available)1,082Listed, not under contract
Active under contract0Contingent — still taking backups
Pending297Contingencies cleared — headed to closing
New under contract in September309By contract date — up 43.7% YoY
Months of supply5.4Active ÷ monthly closings — balanced

Listings failing to sell — over time

Pull rate — % of listings expired or withdrawn · by year

Share of listings leaving the market without closing.

In September, 201 listings expired, were withdrawn or canceled against 219 closings — roughly a 48% pull rate. Rising failed listings pair with new contracts up 43.7% and the 43% price-cut share: the market is asking sellers to price right the first time or sit.

Median vs. "sold twice" — what's the difference?

The median just averages whatever happened to sell that month: if a wave of larger, higher-end homes closes, it jumps even if no single house gained. Sold twice finds the identical house that sold 1-3 years ago and again in the last 12 months and compares the two prices — since it is the same home both times, and the hold is short, that gap is comparable with the 12-month median change. This month: median +12.7% YoY vs same-home +4.4%/yr across 154 short-hold pairs. Owners who bought 5+ years ago have averaged +7.4%/yr (278 pairs) — most of that came before 2022.

MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Rates & affordability

The 30-year fixed is about 6.95% (latest rate carried on our county pages), which puts the payment on the median single-family home at $1,906/month with 20% down, +12.7% from a year ago. Cash buyers were 0% of September closings, 0% of condos.

Rate: the figure our county scorecards carry (Freddie Mac PMMS via the national data lane). Payment: principal and interest only, 20% down, 30-year fixed.

What this means — for buyers & sellers

If you're buying

  • Negotiate. 43% of listings have cut price and contracts are up 43.7% — more leverage than the median suggests.
  • Ask for concessions (rate buydowns, closing costs) — especially on new construction.
  • Don't wait for a crash. Same-home prices are still up ~4%; a softening, not a collapse.

If you're selling

  • Price correctly the first time. Homes that cut price sit; well-priced homes still go under contract in ~96 days.
  • Expect negotiation. 8% still sell over list, but the rest don't.
  • Condition matters more now. With more choice, buyers pass on homes that need work.

By property type — and why condos lag

Closed sales by property type, September 2026

TypeClosedMedianYoY$/sq ftDOMCash
Single-family188$360,000+12.7%$186960%
Townhouse8$603,500-1.1%$2981120%
Condominium20$423,500+2.0%$3881460%
Condos are softest (+2.0% YoY, 146 days) and most cash-reliant (0%). New construction was 17% of single-family closings.
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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New construction

New construction · share of single-family sales (12-mo rolling)

New construction share1%8%16%23%16%05-0109-0513-0918-0122-0526-09
Now ~16% of single-family sales.

About one in 6 single-family sales is a brand-new home. The engine is the rate-lock: owners holding low-rate mortgages won't sell, so resale supply stays choked and builders fill the vacuum — buying the demand with incentives. It is the mix-shift from another angle: the market is increasingly selling newer homes, not just bigger ones.

County breakdown

Single-family by county — "YoY" = year-over-year change in median price

CountyClosedMedianYoYvs 2022 peakDOMCash
Glynn93$457,312+22.8%+12.9%1020%
Camden34$299,450-8.1%-6.9%900%
Ware15$205,000-16.5%+12.4%840%
Wayne9$254,900+18.6%+13.6%640%
Mcintosh9$355,000-4.7%-32.4%2060%
Liberty7$310,000——990%
Pierce6$238,250-9.4%—1480%
Median-price YoY swings on low volume in small counties. "vs 2022 peak" compares this month's median to each county's highest 2022 month.
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Price-band breakdown — sold, pending, active & new

All residential (single-family, condo & townhouse), ScoutMLS (Golden Isles) region, computed from individual records. Sold is bucketed by closed price; pending counts listings still under contract by the month they went under contract (by list price); active and new listings are the current snapshot by list price.

Sold listings — this month & year-to-date

Price band20262025%chgYTDYTD-1%chg
Under 100,00077+0.0%7685-10.6%
100,000-119,99923-33.3%3037-18.9%
120,000-139,99935-40.0%3548-27.1%
140,000-159,99945-20.0%4247-10.6%
160,000-179,999310-70.0%6196-36.5%
180,000-199,99979-22.2%86100-14.0%
200,000-249,9992825+12.0%253259-2.3%
250,000-299,9993346-28.3%372401-7.2%
300,000-399,9994965-24.6%530528+0.4%
400,000-499,9992827+3.7%280247+13.4%
500,000-749,9994230+40.0%329301+9.3%
750,000-999,999818-55.6%103117-12.0%
1,000,000+2111+90.9%220189+16.4%
Totals235261-10.0%24172455-1.5%

Pending — contracts written in September still open

Price bandSeptemberShare
Under 100,00065.0%
100,000-119,99910.8%
120,000-139,99943.4%
140,000-159,99900.0%
160,000-179,99910.8%
180,000-199,99975.9%
200,000-249,9991613.4%
250,000-299,9992117.6%
300,000-399,9992117.6%
400,000-499,9991613.4%
500,000-749,9991310.9%
750,000-999,99965.0%
1,000,000+75.9%

Active listings — current for-sale inventory

Price bandCountShare
Under 100,000211.5%
100,000-119,99960.4%
120,000-139,999191.4%
140,000-159,999221.6%
160,000-179,999362.6%
180,000-199,999594.3%
200,000-249,9991289.3%
250,000-299,99918513.5%
300,000-399,99926519.3%
400,000-499,99914110.3%
500,000-749,99921215.5%
750,000-999,9991037.5%
1,000,000+17512.8%
Snapshot as of 2026-10-07 — 1,372 active residential listings.

New listings — came on market in September (still listed)

Price bandCountShare
Under 100,00072.1%
100,000-119,99930.9%
120,000-139,99951.5%
140,000-159,99941.2%
160,000-179,999103.0%
180,000-199,999206.0%
200,000-249,999319.3%
250,000-299,9994312.8%
300,000-399,9996619.7%
400,000-499,999339.9%
500,000-749,9994613.7%
750,000-999,999278.1%
1,000,000+4011.9%
335 listings with a September on-market date still active at the snapshot.
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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The numbers — single-family reference

September 2026 (ScoutMLS (Golden Isles) region)

MetricSeptember 2026vs. September 2025vs. August 2026
Median sale price$360,000+12.7%+3.7%
Average sale price$682,013+59.1%+18.2%
Closed sales188-12.6%-16.1%
New contracts written309+43.7%+13.6%
Median days on market96+47.7%+17.8%
Median $/sq ft$186+3.1%+1.0%
Received vs. original list96.3%-0.7%-0.7%
Received vs. final list97.9%-0.6%-1.6%
Closed over list price8.0%-40.5%-42.0%
Cash share0.0%——
Single-family, ScoutMLS (Golden Isles) region. Computed from 188 closed records, cleaned for entry errors. "New contracts" = closings by purchase-contract month plus contracts still pending. "Received vs. original list" vs the first asking price; the gap to final list is the pre-sale price cut.

Does the Score work? A 20-year back-test

We computed a closed-sales version of the Momentum Market Score every month back to 2005 (pace, over-list share and price-cut discipline), then measured what the median price actually did over the next six months. It bottomed at 0 in April 2012 and peaked at 75 in May 2022; today it reads 12.

Momentum Market Score · 2005–2026

Market score 2005-0285582905-0109-0513-0918-0122-0526-09
0 = deep buyer's market, 100 = frenzy.

What happened next · avg 6-mo price change by Score tier

+1.3%Buyer's market+3.0%Balanced-soft+6.2%Balanced-firm+1.1%Seller's market
Higher Score → stronger forward price growth, tier by tier. Correlation +0.05 across 256 monthly readings since 2005.
In seller-market months (Score 67+), the median rose +1.1% over the next six months on average; in buyer-market months (0-33) it moved +1.3%. The live cover Score also blends months of supply and the active price-cut share, so the two differ slightly. Past performance is not a guarantee of future results.
MOMENTUM MARKET PULSE™Golden Isles · September 2026
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Momentum Forecast · next six months

Probability-weighted directional readings from this edition's leading indicators — new contracts (+43.7% YoY), active price cuts (43%), days on market (up 47.7% YoY) and months of supply (5.4). The weights follow a fixed rule: an indicator moving strongly in one direction (10%+ YoY) is given 65/25/10; a moderate move 55/30/15; a weak or absent move 45/35/20. Each row sums to 100%.

Median priceheadline, YoY
● 65% Up 2-5%    ● 25% Flat    ● 10% Down 2%+
Days on marketmarket pace
● 65% Lengthening    ● 25% Flat    ● 10% Reverses
New contractsdemand, YoY
● 65% Still rising    ● 25% Stabilizing    ● 10% Reverses
Active price cutsshare of listings
● 60% Stays elevated    ● 30% Holds flat    ● 10% Falls back
● Most likely   ● Alternative   ● Tail risk    Directional model for discussion — not investment advice.

Methodology & the Momentum Market Pulse™

The Momentum Market Pulse™ is an independent monthly research product. All market figures are computed by Momentum Realty directly from individual ScoutMLS (Golden Isles) closed records (not a third-party dashboard), for single-family homes in the Glynn, Camden and McIntosh counties region unless noted, cleaned for data-entry errors and de-duplicated by listing ID. Medians throughout. "Same-home appreciation" matches repeat sales of the same parcel across the 25-year archive: second sale in the trailing 12 months, first sale 1-3 years earlier so the figure is comparable with a 12-month median change (median annualized change); owners who bought 5+ years ago are reported separately. "Constant-mix" reweights this month's price-tier medians by last year's tier shares. "New contracts" count closings by purchase-contract month (estimated from on-market date plus days on market where the feed omits the contract date) plus contracts still pending at the snapshot; inventory stages are point-in-time as of the pull. "Failed to sell" counts listings that left the market expired, withdrawn or canceled against those that closed. The Market Score (0-100) equally weights months of supply, days on market, the share selling over list, and the share of active listings cutting price. Late-reported closings keep arriving for several weeks; the edition is refreshed in place. Aggregates only; no individual listing is identified. Listing data provided by ScoutMLS® (Golden Isles Association of REALTORS®). The data is deemed reliable but is not guaranteed to be accurate by ScoutMLS. Momentum Realty is a licensed Florida and Georgia brokerage; this report is market information, not an appraisal or investment advice. © 2026 Move With Momentum LLC · movewithmomentum.com · (904) 351-6461.

Every market, every month

Momentum publishes this same report for every MLS market we cover in Florida and Georgia. September 2026 editions: Northeast Florida · Central Florida · Palm Beaches · South Florida · Daytona Beach · Space Coast · Pensacola · Emerald Coast · Panama City · Southwest Florida · Florida Keys · Georgia. Find any city, county or ZIP at movewithmomentum.com/reports.