Momentum Market Pulse™Independent Housing Research
Jon Brooks, Momentum Realty
Jon Brooks
Co-Founder, Momentum Realty · Housing Market Analyst
Computed from Daytona Beach Area MLS records · jon@movewithmomentum.com
Volusia and Flagler · Monthly Report · September 2026

Daytona Beach median is only down 1.3% — but the same house, sold twice, rose +0.8% a year.

The median came in at $375,000 (-1.3% YoY). Yet the same house, sold twice, moved +0.8% a year. Our September report unpacks the mix-shift behind the number, ranks every ZIP on a heat map, and back-tests our Market Score across 20 years — all computed by Momentum directly from Daytona Beach Area MLS records.

$375,000Median · -1.3% YoY
+0.8%Same-home / yr
84 daysOn market
4.3 moSupply
54%Active listings cut price
23 ▼2Market Score · Moderate buyer advantage · August: 25

Five biggest surprises

  1. Same homes rose +0.8%/yr while the median fell 1.3% — smaller homes are what sold.
  2. New contracts rose 37% YoY — the sharpest warming signal, hidden beneath the price headline.
  3. 54% of active listings have cut price — a seller-market crack in plain sight.
  4. 42% of listings leaving the market failed to sell (343 expired, withdrawn or canceled vs 475 closed).
  5. Owners who bought 5+ years ago have averaged +6.0%/yr; those who bought in the last 1-3 years are at +0.8%/yr — the easy money was pre-2022.
23out of 100MARKET SCORE▮ August*: 25 ▼ 2

Moderate buyer advantage · Warming

Momentum Market Score: a single 0-100 read of seller vs. buyer advantage (supply, days on market, share sold over list, share of active listings cutting price). Down 2 points from August (25). *August is estimated from that month's closed sales with supply and price-cut inputs held at current readings; from next month, prior scores are the published ones.

Supply 54Speed 8Over-list 16Price cuts 13
Download the September report · free PDF
Median price · 25 years
Median price$64K$182K$299K$416K$375K01-0106-0211-0316-0421-0526-06
Median price · 25 years
ZIP-code heat map
32137 - 91 days32164 - 103 days32119 - 80 days32136 - 129 days32118 - 130 days32127 - 66 days32114 - 111 days32124 - 98 days32724 - 93 days32176 - 53 days32132 - 72 days32174 - 84 days32128 - 91 days32725 - 65 days32169 - 108 days32117 - 95 days32129 - 59 days32168 - 92 days32738 - 108 days32141 - 58 days3213732164321193213632118321273211432124327243217632132321743212832725321693211732129321683273832141Faster ← slower to sell (days on market)53d130d+
ZIP-code heat map
20-year Market Score back-test
Market Score0244871805-0109-0513-0918-0122-0526-09
20-year Market Score back-test
Median vs. “sold twice” — what’s the difference?
Why our numbers tell a different story than the headline.
-1.3%
The median headline

Just averages whatever happened to sell that month. If a bunch of big, fancy homes sell, it jumps — even if no single house actually gained much.

+0.8%
The same home, sold twice

We find the identical house that sold 1–3 years ago and again in the last 12 months, and compare the two prices. No guessing — that gap is the real move.

“Sold twice” just means we found the same exact house that sold once a while back and then sold again recently, and compared those two prices. Since it’s the identical home both times, that gap tells you how much that house really went up. It’s more honest than the median everyone quotes — the median just averages whatever happened to sell that month, so a wave of high-end sales makes it jump even if no single home actually gained. Sold-twice cuts through that and shows the real move. We only count short holds (bought 1–3 years ago) so the figure lines up with the 12-month median change. This month: 202 repeat pairs. Owners who bought 5+ years ago have averaged +6.0%/yr — most of that came before 2022.

MOMENTUM— REALTY —MARKET PULSE™INDEPENDENT HOUSING RESEARCH

September 2026 Market Pulse

Median sold$375,000
Same-home+0.8%/yr
Days on mkt84
New contracts575
Mo. supply4.3
Sold over list5%
23Moderate buyer advantage · Market Score
Jon Brooks · Co-Founder, Momentum Realty · Daytona Beach · 10 pages
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Read the full September 2026 report

10 pages: the mix-shift explainer, price-band breakdowns, the ZIP heat map, a probability-based 6-month forecast, and the 20-year Market Score back-test — all computed by Momentum from Daytona Beach Area MLS records.

Download the PDF (10 pages) or open it in your browser → numbers file (JSON) for citation →

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