A single 0-100 read of seller vs. buyer advantage, blending months of supply, days on market, the share selling over list, and the share of active listings cutting price. September: up 7.9% prices year over year, leading indicators firming. Up 1 points from August (31). *August is estimated from that month's closed sales with supply and price-cut inputs held at current readings; from next month, prior scores are the published ones.
The median was $439,000 (+7.9% YoY), but the same house, sold twice, moved +1.8% a year. The gap is mix: the share of sales under $200K went 6%→2% and $600K+ went 28%→33%. Read $/sq ft (n/a) and same-home resales — not the median — for what a home is really doing.
Every ZIP in the Emerald Coast MLS footprint with 15+ single-family closings in the last three months, shaded by days on market — deep teal is fastest, amber slowest. Milton ZIPs run hot; Miramar Beach is the slow end.
| ZIP · city | Sales | DOM | Over | Median |
|---|---|---|---|---|
| 32570 · Milton | 18 | 14 | 33% | $454,900 |
| 32405 · Panama City | 16 | 18 | 6% | $360,750 |
| 32578 · Niceville | 150 | 26 | 15% | $532,775 |
| 32566 · Navarre | 137 | 29 | 9% | $459,900 |
| 32547 · Fort Walton Beach | 82 | 30 | 9% | $363,600 |
| 32548 · Fort Walton Beach | 52 | 34 | 17% | $354,000 |
| 32536 · Crestview | 114 | 37 | 22% | $341,000 |
| ZIP · city | Sales | DOM | Over | Median |
|---|---|---|---|---|
| 32550 · Miramar Beach | 75 | 81 | 8% | $950,000 |
| 32413 · Panama City Beach | 66 | 75 | 9% | $645,000 |
| 32541 · Destin | 99 | 69 | 4% | $925,000 |
| 32404 · Panama City | 26 | 68 | 19% | $345,000 |
| 32433 · Defuniak Springs | 47 | 66 | 4% | $249,888 |
| 32583 · Milton | 120 | 62 | 9% | $319,900 |
| 32567 · Laurel Hill | 21 | 60 | 10% | $285,000 |
Active-under-contract and pending are tracked separately — AUC deals are contingent and can fall through; pending have cleared contingencies. The leading signal, new contracts, is up 5.4% YoY. And 49% of active listings have already cut price, a softening signal beneath the price headline.
| Stage | Count | What it means |
|---|---|---|
| Active (available) | 4,156 | Listed, not under contract |
| Active under contract | 0 | Contingent — still taking backups |
| Pending | 1,017 | Contingencies cleared — headed to closing |
| New under contract in September | 626 | By contract date — up 5.4% YoY |
| Months of supply | 6.3 | Active ÷ monthly closings — buyer-leaning |
In September, 566 listings expired, were withdrawn or canceled against 663 closings — roughly a 46% pull rate. Rising failed listings pair with new contracts up 5.4% and the 49% price-cut share: the market is asking sellers to price right the first time or sit.
The median just averages whatever happened to sell that month: if a wave of larger, higher-end homes closes, it jumps even if no single house gained. Sold twice finds the identical house that sold 1-3 years ago and again in the last 12 months and compares the two prices — since it is the same home both times, and the hold is short, that gap is comparable with the 12-month median change. This month: median +7.9% YoY vs same-home +1.8%/yr across 482 short-hold pairs. Owners who bought 5+ years ago have averaged +6.6%/yr (1,607 pairs) — most of that came before 2022.
The 30-year fixed is about 6.95% (latest rate carried on our county pages), which puts the payment on the median single-family home at $2,325/month with 20% down, +7.9% from a year ago. Cash buyers were 0% of September closings, 0% of condos.
| Type | Closed | Median | YoY | $/sq ft | DOM | Cash |
|---|---|---|---|---|---|---|
| Single-family | 651 | $439,000 | +7.9% | n/a | 49 | 0% |
| Townhouse | 89 | $301,900 | -7.1% | n/a | 59 | 0% |
| Condominium | 154 | $494,375 | -12.5% | n/a | 76 | 0% |
The engine is the rate-lock: owners holding low-rate mortgages won't sell, so resale supply stays choked and builders fill the vacuum — buying the demand with incentives. It is the mix-shift from another angle: the market is increasingly selling newer homes, not just bigger ones.
| County | Closed | Median | YoY | vs 2022 peak | DOM | Cash |
|---|---|---|---|---|---|---|
| Okaloosa | 233 | $385,000 | +10.0% | +5.5% | 43 | 0% |
| Walton | 227 | $820,000 | -1.3% | -5.7% | 56 | 0% |
| Santa Rosa | 112 | $363,500 | -1.8% | -12.5% | 48 | 0% |
| Bay | 56 | $557,500 | +29.5% | +0.5% | 68 | 0% |
| Escambia | 16 | $328,700 | -3.3% | -9.3% | 33 | 0% |
All residential (single-family, condo & townhouse), Emerald Coast MLS region, computed from individual records. Sold is bucketed by closed price; pending counts listings still under contract by the month they went under contract (by list price); active and new listings are the current snapshot by list price.
| Price band | 2026 | 2025 | %chg | YTD | YTD-1 | %chg |
|---|---|---|---|---|---|---|
| Under 100,000 | 3 | 5 | -40.0% | 79 | 62 | +27.4% |
| 100,000-119,999 | 4 | 4 | +0.0% | 30 | 27 | +11.1% |
| 120,000-139,999 | 10 | 6 | +66.7% | 51 | 51 | +0.0% |
| 140,000-159,999 | 8 | 8 | +0.0% | 82 | 74 | +10.8% |
| 160,000-179,999 | 13 | 14 | -7.1% | 115 | 80 | +43.8% |
| 180,000-199,999 | 18 | 21 | -14.3% | 155 | 120 | +29.2% |
| 200,000-249,999 | 62 | 45 | +37.8% | 537 | 437 | +22.9% |
| 250,000-299,999 | 106 | 104 | +1.9% | 875 | 720 | +21.5% |
| 300,000-399,999 | 211 | 211 | +0.0% | 2014 | 1690 | +19.2% |
| 400,000-499,999 | 108 | 123 | -12.2% | 1173 | 954 | +23.0% |
| 500,000-749,999 | 139 | 128 | +8.6% | 1386 | 1162 | +19.3% |
| 750,000-999,999 | 67 | 58 | +15.5% | 660 | 496 | +33.1% |
| 1,000,000+ | 164 | 147 | +11.6% | 1443 | 1026 | +40.6% |
| Totals | 913 | 874 | +4.5% | 8600 | 6899 | +24.7% |
| Price band | September | Share |
|---|---|---|
| Under 100,000 | 0 | 0.0% |
| 100,000-119,999 | 2 | 0.5% |
| 120,000-139,999 | 2 | 0.5% |
| 140,000-159,999 | 5 | 1.3% |
| 160,000-179,999 | 4 | 1.0% |
| 180,000-199,999 | 5 | 1.3% |
| 200,000-249,999 | 17 | 4.3% |
| 250,000-299,999 | 40 | 10.1% |
| 300,000-399,999 | 96 | 24.2% |
| 400,000-499,999 | 53 | 13.4% |
| 500,000-749,999 | 65 | 16.4% |
| 750,000-999,999 | 33 | 8.3% |
| 1,000,000+ | 74 | 18.7% |
| Price band | Count | Share | |
|---|---|---|---|
| Under 100,000 | 22 | 0.5% | |
| 100,000-119,999 | 11 | 0.3% | |
| 120,000-139,999 | 18 | 0.4% | |
| 140,000-159,999 | 20 | 0.5% | |
| 160,000-179,999 | 26 | 0.6% | |
| 180,000-199,999 | 72 | 1.7% | |
| 200,000-249,999 | 203 | 4.9% | |
| 250,000-299,999 | 256 | 6.2% | |
| 300,000-399,999 | 710 | 17.1% | |
| 400,000-499,999 | 448 | 10.8% | |
| 500,000-749,999 | 767 | 18.5% | |
| 750,000-999,999 | 421 | 10.1% | |
| 1,000,000+ | 1182 | 28.4% |
| Price band | Count | Share | |
|---|---|---|---|
| Under 100,000 | 4 | 0.4% | |
| 100,000-119,999 | 2 | 0.2% | |
| 120,000-139,999 | 6 | 0.7% | |
| 140,000-159,999 | 9 | 1.0% | |
| 160,000-179,999 | 10 | 1.1% | |
| 180,000-199,999 | 19 | 2.1% | |
| 200,000-249,999 | 53 | 5.9% | |
| 250,000-299,999 | 65 | 7.3% | |
| 300,000-399,999 | 156 | 17.4% | |
| 400,000-499,999 | 106 | 11.8% | |
| 500,000-749,999 | 168 | 18.8% | |
| 750,000-999,999 | 81 | 9.1% | |
| 1,000,000+ | 216 | 24.1% |
| Metric | September 2026 | vs. September 2025 | vs. August 2026 |
|---|---|---|---|
| Median sale price | $439,000 | +7.9% | +2.1% |
| Average sale price | $914,831 | +13.5% | +29.0% |
| Closed sales | 651 | +3.2% | -8.2% |
| New contracts written | 626 | +5.4% | -6.4% |
| Median days on market | 49 | -12.5% | +0.0% |
| Median $/sq ft | n/a | — | — |
| Received vs. original list | 96.4% | +0.6% | -0.5% |
| Received vs. final list | 98.8% | +0.1% | -0.2% |
| Closed over list price | 11.5% | +45.4% | +20.3% |
| Cash share | 0.0% | — | — |
We computed a closed-sales version of the Momentum Market Score every month back to 2005 (pace, over-list share and price-cut discipline), then measured what the median price actually did over the next six months. It bottomed at 2 in January 2007 and peaked at 90 in July 2021; today it reads 28.
Probability-weighted directional readings from this edition's leading indicators — new contracts (+5.4% YoY), active price cuts (49%), days on market (down 12.5% YoY) and months of supply (6.3). The weights follow a fixed rule: an indicator moving strongly in one direction (10%+ YoY) is given 65/25/10; a moderate move 55/30/15; a weak or absent move 45/35/20. Each row sums to 100%.
The Momentum Market Pulse™ is an independent monthly research product. All market figures are computed by Momentum Realty directly from individual Emerald Coast MLS closed records (not a third-party dashboard), for single-family homes in the Okaloosa and Walton counties region unless noted, cleaned for data-entry errors and de-duplicated by listing ID. Medians throughout. "Same-home appreciation" matches repeat sales of the same parcel across the 25-year archive: second sale in the trailing 12 months, first sale 1-3 years earlier so the figure is comparable with a 12-month median change (median annualized change); owners who bought 5+ years ago are reported separately. "Constant-mix" reweights this month's price-tier medians by last year's tier shares. "New contracts" count closings by purchase-contract month (estimated from on-market date plus days on market where the feed omits the contract date) plus contracts still pending at the snapshot; inventory stages are point-in-time as of the pull. "Failed to sell" counts listings that left the market expired, withdrawn or canceled against those that closed. The Market Score (0-100) equally weights months of supply, days on market, the share selling over list, and the share of active listings cutting price. Late-reported closings keep arriving for several weeks; the edition is refreshed in place. Aggregates only; no individual listing is identified. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Momentum Realty is a licensed Florida and Georgia brokerage; this report is market information, not an appraisal or investment advice. © 2026 Move With Momentum LLC · movewithmomentum.com · (904) 351-6461.
Momentum publishes this same report for every MLS market we cover in Florida and Georgia. September 2026 editions: Northeast Florida · Central Florida · Palm Beaches · South Florida · Daytona Beach · Space Coast · Pensacola · Panama City · Southwest Florida · Florida Keys · Golden Isles · Georgia. Find any city, county or ZIP at movewithmomentum.com/reports.