MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Momentum Realty
MOMENTUM MARKET PULSE™INDEPENDENT HOUSING RESEARCH
Emerald Coast · Monthly Report

September 2026 Market Pulse

Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · Housing Market Analyst · jon@movewithmomentum.com
Emerald Coast MLS · September 2026
Computed from closed records through 2026-10-07
Median sold · SF
$439,000+7.9%
monthly median
Same-home appreciation
+1.8%/yr
same home, bought 1-3 yrs ago
Days on market
49-12.5%
list → close, median
New contracts (September)
626+5.4%
pipeline building
Months of supply
6.3SF
buyer-leaning
Sold over list
12%+45.4%
buyer competition
32out of 100MARKET SCORE▮ August*: 31 ▲ 1

Moderate buyer advantage · Warming

A single 0-100 read of seller vs. buyer advantage, blending months of supply, days on market, the share selling over list, and the share of active listings cutting price. September: up 7.9% prices year over year, leading indicators firming. Up 1 points from August (31). *August is estimated from that month's closed sales with supply and price-cut inputs held at current readings; from next month, prior scores are the published ones.

Supply 14Speed 55Over-list 38Price cuts 23
Jon Brooks
Co-Founder, Momentum Realty · Housing Market Analyst
jon@movewithmomentum.com
Published October 7, 2026
by Momentum Housing Research
Emerald Coast MLS data · closings through 2026-10-07
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Executive summary

The signature finding

Prices aren't really rising 8% — the market is just selling bigger, higher-end homes.

The median was $439,000 (+7.9% YoY), but the same house, sold twice, moved +1.8% a year. The gap is mix: the share of sales under $200K went 6%→2% and $600K+ went 28%→33%. Read $/sq ft (n/a) and same-home resales — not the median — for what a home is really doing.

$439,000
Median price — up 7.9% YoY
+5%
New contracts vs a year ago — the pipeline is building
49%
Of current active listings have cut their price (point-in-time, as of 2026-10-07)

Five biggest surprises

MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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The market in eight charts

Median price · 25 years

Median price 25 years$77K$210K$343K$476K$439K01-0106-0211-0316-0421-0526-06
$439,000 — up 7.9% vs September 2025.

New contracts per month · leading indicator

New contracts per month329959489062601-0106-0211-0316-0421-0526-06
626 in September, +5% YoY — demand firming.

Appreciation — four measures

+7.9%Median (headline)+0.1%Constant-mix+1.8%Same-home resales
Same homes rose +1.8%, not the +8% median. The gap is mix.

Median price change by county · YoY

+29.5%Bay+10.0%Okaloosa-1.3%Walton-1.8%Santa Rosa-3.3%Escambia
Okaloosa leads on volume; Bay leads on growth.

Days on market · 12 months

Days on market 12 months37d49d61d73d49d25-0925-1126-0126-0326-0526-0726-09
49 days — faster 12.5% than a year ago.

Share of sales by price tier · 25 years

2001200520092013201820222026<$200K$200-400K$400-600K$600K+
$600K+ is 33% of sales — the upmarket shift that moves the median.

Affordability · monthly payment for the median home

Monthly payment$2,136$2,212$2,287$2,363$2,32525-0925-1126-0126-0326-0526-0726-09
$2,325/mo at 6.95% (20% down, 30-yr), +7.9% YoY.

Share of closings over list price · 25 years

Sold over list, 25 years0%16%32%47%12%01-0106-0211-0316-0421-0526-06
12% of September closings sold over the original asking price.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Neighborhood heat map (by ZIP)

32531 - 49 days32550 - 81 days32536 - 37 days32563 - 48 days32579 - 45 days32567 - 60 days32578 - 26 days32439 - 56 days32404 - 68 days32408 - 47 days32569 - 42 days32570 - 14 days32435 - 44 days32547 - 30 days32541 - 69 days32539 - 45 days32566 - 29 days32461 - 38 days32405 - 18 days32413 - 75 days32548 - 34 days32433 - 66 days32583 - 62 days32459 - 53 days325313255032536325633257932567325783243932404324083256932570324353254732541325393256632461324053241332548324333258332459Faster ← slower to sell (days on market)14d81d+

Where homes sell fastest · Single-family, July 2026–September 2026

Every ZIP in the Emerald Coast MLS footprint with 15+ single-family closings in the last three months, shaded by days on market — deep teal is fastest, amber slowest. Milton ZIPs run hot; Miramar Beach is the slow end.

Hottest — fastest & most competitive

ZIP · citySalesDOMOverMedian
32570 · Milton181433%$454,900
32405 · Panama City16186%$360,750
32578 · Niceville1502615%$532,775
32566 · Navarre137299%$459,900
32547 · Fort Walton Beach82309%$363,600
32548 · Fort Walton Beach523417%$354,000
32536 · Crestview1143722%$341,000

Coolest — slowest to sell

ZIP · citySalesDOMOverMedian
32550 · Miramar Beach75818%$950,000
32413 · Panama City Beach66759%$645,000
32541 · Destin99694%$925,000
32404 · Panama City266819%$345,000
32433 · Defuniak Springs47664%$249,888
32583 · Milton120629%$319,900
32567 · Laurel Hill216010%$285,000
ZIP boundaries: U.S. Census ZCTA. Tables cover ZIPs with ≥15 single-family closings in the trailing three months.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Demand & the contract pipeline

Active-under-contract and pending are tracked separately — AUC deals are contingent and can fall through; pending have cleared contingencies. The leading signal, new contracts, is up 5.4% YoY. And 49% of active listings have already cut price, a softening signal beneath the price headline.

Single-family pipeline, September 2026

StageCountWhat it means
Active (available)4,156Listed, not under contract
Active under contract0Contingent — still taking backups
Pending1,017Contingencies cleared — headed to closing
New under contract in September626By contract date — up 5.4% YoY
Months of supply6.3Active ÷ monthly closings — buyer-leaning

Listings failing to sell — over time

Pull rate — % of listings expired or withdrawn · by year

Share of listings leaving the market without closing.

In September, 566 listings expired, were withdrawn or canceled against 663 closings — roughly a 46% pull rate. Rising failed listings pair with new contracts up 5.4% and the 49% price-cut share: the market is asking sellers to price right the first time or sit.

Median vs. "sold twice" — what's the difference?

The median just averages whatever happened to sell that month: if a wave of larger, higher-end homes closes, it jumps even if no single house gained. Sold twice finds the identical house that sold 1-3 years ago and again in the last 12 months and compares the two prices — since it is the same home both times, and the hold is short, that gap is comparable with the 12-month median change. This month: median +7.9% YoY vs same-home +1.8%/yr across 482 short-hold pairs. Owners who bought 5+ years ago have averaged +6.6%/yr (1,607 pairs) — most of that came before 2022.

MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Rates & affordability

The 30-year fixed is about 6.95% (latest rate carried on our county pages), which puts the payment on the median single-family home at $2,325/month with 20% down, +7.9% from a year ago. Cash buyers were 0% of September closings, 0% of condos.

Rate: the figure our county scorecards carry (Freddie Mac PMMS via the national data lane). Payment: principal and interest only, 20% down, 30-year fixed.

What this means — for buyers & sellers

If you're buying

  • Negotiate. 49% of listings have cut price and contracts are up 5.4% — more leverage than the median suggests.
  • Compare $/sq ft, not just price. Mix moves the median month to month.
  • Don't wait for a crash. Same-home prices are still up ~2%; a softening, not a collapse.

If you're selling

  • Price correctly the first time. Homes that cut price sit; well-priced homes still go under contract in ~49 days.
  • Expect negotiation. 12% still sell over list, but the rest don't.
  • Condition matters more now. With more choice, buyers pass on homes that need work.

By property type — and why condos lag

Closed sales by property type, September 2026

TypeClosedMedianYoY$/sq ftDOMCash
Single-family651$439,000+7.9%n/a490%
Townhouse89$301,900-7.1%n/a590%
Condominium154$494,375-12.5%n/a760%
Condos are softest (-12.5% YoY, 76 days) and most cash-reliant (0%). New construction was 0% of single-family closings.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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New construction near a 25-year high

New construction · share of single-family sales (12-mo rolling)

New construction share0%0%1%1%0%05-0109-0513-0918-0122-0526-09
Now ~0% of single-family sales.

The engine is the rate-lock: owners holding low-rate mortgages won't sell, so resale supply stays choked and builders fill the vacuum — buying the demand with incentives. It is the mix-shift from another angle: the market is increasingly selling newer homes, not just bigger ones.

County breakdown

Single-family by county — "YoY" = year-over-year change in median price

CountyClosedMedianYoYvs 2022 peakDOMCash
Okaloosa233$385,000+10.0%+5.5%430%
Walton227$820,000-1.3%-5.7%560%
Santa Rosa112$363,500-1.8%-12.5%480%
Bay56$557,500+29.5%+0.5%680%
Escambia16$328,700-3.3%-9.3%330%
Median-price YoY swings on low volume in small counties. "vs 2022 peak" compares this month's median to each county's highest 2022 month.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Price-band breakdown — sold, pending, active & new

All residential (single-family, condo & townhouse), Emerald Coast MLS region, computed from individual records. Sold is bucketed by closed price; pending counts listings still under contract by the month they went under contract (by list price); active and new listings are the current snapshot by list price.

Sold listings — this month & year-to-date

Price band20262025%chgYTDYTD-1%chg
Under 100,00035-40.0%7962+27.4%
100,000-119,99944+0.0%3027+11.1%
120,000-139,999106+66.7%5151+0.0%
140,000-159,99988+0.0%8274+10.8%
160,000-179,9991314-7.1%11580+43.8%
180,000-199,9991821-14.3%155120+29.2%
200,000-249,9996245+37.8%537437+22.9%
250,000-299,999106104+1.9%875720+21.5%
300,000-399,999211211+0.0%20141690+19.2%
400,000-499,999108123-12.2%1173954+23.0%
500,000-749,999139128+8.6%13861162+19.3%
750,000-999,9996758+15.5%660496+33.1%
1,000,000+164147+11.6%14431026+40.6%
Totals913874+4.5%86006899+24.7%

Pending — contracts written in September still open

Price bandSeptemberShare
Under 100,00000.0%
100,000-119,99920.5%
120,000-139,99920.5%
140,000-159,99951.3%
160,000-179,99941.0%
180,000-199,99951.3%
200,000-249,999174.3%
250,000-299,9994010.1%
300,000-399,9999624.2%
400,000-499,9995313.4%
500,000-749,9996516.4%
750,000-999,999338.3%
1,000,000+7418.7%

Active listings — current for-sale inventory

Price bandCountShare
Under 100,000220.5%
100,000-119,999110.3%
120,000-139,999180.4%
140,000-159,999200.5%
160,000-179,999260.6%
180,000-199,999721.7%
200,000-249,9992034.9%
250,000-299,9992566.2%
300,000-399,99971017.1%
400,000-499,99944810.8%
500,000-749,99976718.5%
750,000-999,99942110.1%
1,000,000+118228.4%
Snapshot as of 2026-10-07 — 4,156 active residential listings.

New listings — came on market in September (still listed)

Price bandCountShare
Under 100,00040.4%
100,000-119,99920.2%
120,000-139,99960.7%
140,000-159,99991.0%
160,000-179,999101.1%
180,000-199,999192.1%
200,000-249,999535.9%
250,000-299,999657.3%
300,000-399,99915617.4%
400,000-499,99910611.8%
500,000-749,99916818.8%
750,000-999,999819.1%
1,000,000+21624.1%
895 listings with a September on-market date still active at the snapshot.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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The numbers — single-family reference

September 2026 (Emerald Coast MLS region)

MetricSeptember 2026vs. September 2025vs. August 2026
Median sale price$439,000+7.9%+2.1%
Average sale price$914,831+13.5%+29.0%
Closed sales651+3.2%-8.2%
New contracts written626+5.4%-6.4%
Median days on market49-12.5%+0.0%
Median $/sq ftn/a——
Received vs. original list96.4%+0.6%-0.5%
Received vs. final list98.8%+0.1%-0.2%
Closed over list price11.5%+45.4%+20.3%
Cash share0.0%——
Single-family, Emerald Coast MLS region. Computed from 651 closed records, cleaned for entry errors. "New contracts" = closings by purchase-contract month plus contracts still pending. "Received vs. original list" vs the first asking price; the gap to final list is the pre-sale price cut.

Does the Score work? A 20-year back-test

We computed a closed-sales version of the Momentum Market Score every month back to 2005 (pace, over-list share and price-cut discipline), then measured what the median price actually did over the next six months. It bottomed at 2 in January 2007 and peaked at 90 in July 2021; today it reads 28.

Momentum Market Score · 2005–2026

Market score 2005-03366993105-0109-0513-0918-0122-0526-09
0 = deep buyer's market, 100 = frenzy.

What happened next · avg 6-mo price change by Score tier

+1.4%Buyer's market+3.1%Balanced-soft+2.2%Balanced-firm+1.7%Seller's market
Higher Score → stronger forward price growth, tier by tier. Correlation +0.08 across 256 monthly readings since 2005.
In seller-market months (Score 67+), the median rose +1.7% over the next six months on average; in buyer-market months (0-33) it moved +1.4%. The live cover Score also blends months of supply and the active price-cut share, so the two differ slightly. Past performance is not a guarantee of future results.
MOMENTUM MARKET PULSE™Emerald Coast · September 2026
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Momentum Forecast · next six months

Probability-weighted directional readings from this edition's leading indicators — new contracts (+5.4% YoY), active price cuts (49%), days on market (down 12.5% YoY) and months of supply (6.3). The weights follow a fixed rule: an indicator moving strongly in one direction (10%+ YoY) is given 65/25/10; a moderate move 55/30/15; a weak or absent move 45/35/20. Each row sums to 100%.

Median priceheadline, YoY
● 65% Up 2-5%    ● 25% Flat    ● 10% Down 2%+
Days on marketmarket pace
● 65% Shortening    ● 25% Flat    ● 10% Reverses
New contractsdemand, YoY
● 55% Still rising    ● 30% Stabilizing    ● 15% Reverses
Active price cutsshare of listings
● 60% Stays elevated    ● 30% Holds flat    ● 10% Falls back
● Most likely   ● Alternative   ● Tail risk    Directional model for discussion — not investment advice.

Methodology & the Momentum Market Pulse™

The Momentum Market Pulse™ is an independent monthly research product. All market figures are computed by Momentum Realty directly from individual Emerald Coast MLS closed records (not a third-party dashboard), for single-family homes in the Okaloosa and Walton counties region unless noted, cleaned for data-entry errors and de-duplicated by listing ID. Medians throughout. "Same-home appreciation" matches repeat sales of the same parcel across the 25-year archive: second sale in the trailing 12 months, first sale 1-3 years earlier so the figure is comparable with a 12-month median change (median annualized change); owners who bought 5+ years ago are reported separately. "Constant-mix" reweights this month's price-tier medians by last year's tier shares. "New contracts" count closings by purchase-contract month (estimated from on-market date plus days on market where the feed omits the contract date) plus contracts still pending at the snapshot; inventory stages are point-in-time as of the pull. "Failed to sell" counts listings that left the market expired, withdrawn or canceled against those that closed. The Market Score (0-100) equally weights months of supply, days on market, the share selling over list, and the share of active listings cutting price. Late-reported closings keep arriving for several weeks; the edition is refreshed in place. Aggregates only; no individual listing is identified. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Momentum Realty is a licensed Florida and Georgia brokerage; this report is market information, not an appraisal or investment advice. © 2026 Move With Momentum LLC · movewithmomentum.com · (904) 351-6461.

Every market, every month

Momentum publishes this same report for every MLS market we cover in Florida and Georgia. September 2026 editions: Northeast Florida · Central Florida · Palm Beaches · South Florida · Daytona Beach · Space Coast · Pensacola · Panama City · Southwest Florida · Florida Keys · Golden Isles · Georgia. Find any city, county or ZIP at movewithmomentum.com/reports.