St. Augustine price reductions tracker.
What percentage of active St. Augustine listings have taken a price cut, how much they cut, and how long they sat before cutting. The honest view of seller pricing across the historic district and coastal submarkets.
What price cuts signal in St. Augustine.
When sellers reduce their asking price, they're communicating that the original list exceeded what the market will pay. In St. Augustine, a market that ranges from inland residential communities to Old City historic luxury and Anastasia Island coastal inventory, pricing discipline varies considerably by submarket — but the metro-wide signal from Zillow's price-cut share is the correct baseline for understanding the broader trend.
St. Augustine is part of the Jacksonville MSA, so the Zillow data below reflects the full Jacksonville metro. Conditions in St. Johns County don't always mirror Duval County exactly, but the directional measure — rising or falling share of listings with cuts — captures the same underlying market dynamic: how much buyers have recovered relative to sellers.
For sellers: the data tells you whether seller pricing discipline is tightening or loosening across the metro. If the share of reduced listings is rising, the market is telling sellers their starting prices are increasingly disconnected from what buyers will pay. The Old City historic premium is real, but it is not unlimited — buyers at every price point are making comparisons across submarkets.
For buyers: understanding where the metro-wide cut velocity is trending helps you know whether to expect more or less seller flexibility going into a negotiation. How long a specific listing has sat and whether it's been cut — and how decisively — tells you more than the current list price alone.
Note: St. Augustine sits within the Jacksonville MSA, so figures below reflect Jacksonville metro-level data from Zillow Research. Per-listing price-cut history is still not publicly displayable, but as of June 2026 the brokerage's realMLS Back Office license permits publishing anonymized aggregates built from it: the median sale-to-original-ask and cumulative days-on-market figures above come from that feed. Source: Data provided by realMLS.
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Metro-level share of active listings that took a price cut, from Zillow Research; refreshes monthly. St. Augustine and St. Johns County fall within the Jacksonville MSA — figures reflect the full metro. Data: Zillow Research.
Old City historic luxury sellers especially need to pay attention to comps right now. The unique appeal of a renovated Spanish-colonial home in the preservation district is real — but it is not unlimited. Buyers at the high end are comparing across submarkets, and anchoring to emotional value rather than the market's current pricing signal is the path to a stale-date that costs sellers far more than a well-timed initial adjustment would have.
The share-of-listings-with-a-price-cut metric is sourced from Zillow Research's publicly available metro series, updated monthly. St. Augustine and southern St. Johns County are part of the Jacksonville MSA. Per-listing price-cut history is still not publicly displayable, but as of June 2026 the brokerage's realMLS Back Office license permits publishing anonymized aggregates built from it: the median sale-to-original-ask and cumulative days-on-market figures above come from that feed. Source: Data provided by realMLS.
Primary source: Zillow Research metro-level "share of listings with a price cut" series, updated monthly. St. Augustine is part of the Jacksonville MSA; figures reflect the full metro. Per-listing price-cut history is still not publicly displayable, but as of June 2026 the brokerage's realMLS Back Office license permits publishing anonymized aggregates built from it: the median sale-to-original-ask and cumulative days-on-market figures above come from that feed. Source: Data provided by realMLS.
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Zillow Research series refreshes monthly.