The Momentum Market Score, fully shown.
Reventure sells a 0 to 100 forecast score and never tells you the formula. We take the opposite position. Here is exactly what our score measures, where every number comes from, and what it can and cannot tell you.
What the score is
The Momentum Market Score is a 0 to 100 measure of buyer value and leverage in a Florida market today, relative to the rest of the state. Higher means cheaper against local incomes, more price cuts, rising inventory, better affordability and higher rent yield. Lower means frothier and more seller-favored. It is computed for every Florida county and ZIP code with enough public data.
What it is not: it is not a price prediction. We do not claim to know where prices go next. A forecast requires a proprietary model trained on outcomes; the honest thing we can publish from public data is a clear read of value and leverage right now.
The five components
Each area is percentile-ranked against every other area at the same level (county against county, ZIP against ZIP) on each input, so a 90 means "in the top 10% of Florida" on that measure. The ranks are then weighted:
Cheapness vs income is the typical home value divided by local median household income; cheaper ranks higher. Price-cut leverage is the share of listings that have cut their price; more cuts means more buyer room. Inventory growth is the year-over-year change in for-sale supply; rising supply favors buyers. Affordability is the annual principal and interest to own the typical home at the current 30-year rate as a share of median income; less burden ranks higher. Rent yield is gross cap rate, annual rent over price; higher yield is better value.
If an area is missing a component (for example a rural ZIP with no rent index), that component is dropped and the remaining weights are renormalized. Areas missing too much data (fewer than three of five components) are not scored rather than guessed.
Overvaluation
Alongside the score we publish an over/undervalued figure: how far an area's price-to-income ratio sits above or below the Florida median ratio. It is the public-standard price-to-income approach (the same idea Harvard's Joint Center and Moody's use), kept transparent. A future version will add each area's deviation from its own long-run trend.
The three market scores
Alongside the buyer-value score we publish three composite scores that mirror the ones paywalled elsewhere, except we show the formula. Each is a 0 to 100 percentile blend of the labeled components shown on every county page. The Long-Term Growth Score weights long-term appreciation (25%), wealth and income (20%), demographic growth (25%), affordability (15%) and valuation (15%). The Investor Score weights cap rate (30%), long-term appreciation (20%), demographic growth (20%), rent growth (15%) and valuation (15%). The Price Momentum read weights recent appreciation (30%), days on market (25%), inventory trend (25%) and price cuts (20%); it is a directional momentum signal, not a guaranteed price forecast, and mortgage rates are treated as a market-wide headwind rather than a local component. Missing components are dropped and the remaining weights renormalized.
Sources and freshness
Home value (Zillow Home Value Index) and rent (Zillow Observed Rent Index) from Zillow Research, updated monthly. Days on market, new listings and median list price from Realtor.com, monthly. Median household income and population from the U.S. Census Bureau (ACS 5-Year), annual. The 30-year mortgage rate is the Freddie Mac Primary Mortgage Market Survey via FRED, weekly. Current data vintage: 2026-06-09.
We never invent numbers. When a source is missing for an area, the metric is left blank, not estimated. Browse all Florida county scorecards.