The Northeast Florida Luxury Market Report
99 communities trade above $1M here. Momentum has closed 164 luxury homes at $1M and above, $237.8M in volume. An honest, sourced read on the region's high end: how it is structured, where it is heading, and what is actually selling.
How the high end is organized
Luxury in Northeast Florida is not one market. Across the communities Momentum tracks, 99 trade above $1M and 36 more sit in the $750K to $1M signature tier. The deepest concentration is in coastal St. Johns (Ponte Vedra), the Duval Beaches and riverfront, Amelia Island in Nassau, and the Flagler coast around Palm Coast. Community tier counts come from public price data in each neighborhood guide.
A high end that keeps accelerating
Momentum's closed $1M-plus volume by year. 2025 was a record, and the median has held near $1.27M (average $1.45M) through the cycle. Figures are Momentum Realty closings on public record.
Price tiers and top markets
The luxury market is broad at the entry and thin at the top. 92 percent of Momentum's $1M-plus closings fall in the $1M to $2M tier, with a small ultra-luxury segment above $2M.
By price tier
Top markets by closings
What this data is
Two layers. Community tier counts reflect public, attributed price data in Momentum's neighborhood guides. Sales figures are 164 Momentum Realty closed transactions at $1M and above, deduplicated, all matters of public record, spanning 2021 to 2026. We report counts, volume, and medians only. We do not publish price-per-square-foot, because that field is not in the dataset and we do not estimate it. This is Momentum's own closing record, not a multiple-listing-service-wide median.
What counts as a luxury home in Northeast Florida?
The luxury floor is local. At the Beaches, Ponte Vedra, and Amelia Island it starts around $1M, with ultra-luxury above $2M. Inland and in Palm Coast, $750K to $1M is the top tier. Across the region 99 communities trade above $1M and 36 more between $750K and $1M.
How is the Northeast Florida luxury market trending?
In Momentum's own closings, $1M-plus sales rose from 16 in 2021 to 41 in 2025, a record year, with the median holding near $1.27M. Demand has concentrated at the $1M to $2M tier, which is 92 percent of luxury closings.
Where is the data from?
Two sources. The community tier counts come from public price data in Momentum's neighborhood guides. The closing figures are Momentum Realty closed transactions, deduplicated, all matters of public record. No price-per-square-foot figures are reported, because that field is not in the underlying dataset and Momentum does not estimate it.
Press and media: for the full methodology or a custom cut of this data, contact Momentum. Related: luxury overview · sold by Momentum · Ponte Vedra luxury.