Rogers Landing market snapshot (as of June 26, 2026): the median sale price is about $780K ($310 per sq ft), a buyer-leaning market (limited data). Based on 1 recent closings in live Stellar MLS data.
Rogers Landing is a single-family residential community in Auburndale, Polk County, ZIP 33823, set on and around Lake Tennessee on the east side of the Lakeland to Winter Haven corridor (Stellar MLS subdivision listings via RE/MAX, BEX Realty, Weichert and Century 21, 2026). It is a smaller lakefront neighborhood rather than a sprawling master plan, with homes that range from interior lots to true lakefront sites.
Lake Tennessee is a roughly 108 acre public lake known for water skiing, with a slalom course and a ski jump, and for fishing and boating (Polk County Water Atlas; Florida HometownLocator, 2026). The lake recreation is the core of the community pitch, so waterfront homes here are valued for their frontage, dock access, and water views, and a lakefront lot generally trades above an interior one in the same neighborhood.
Because this is a lot-driven lakefront community, the money is made or lost on the specific home and its relationship to the water, not on the address alone. The drivers are whether a lot is lakefront or interior, the width and condition of the frontage, the dock and lake rights, the era and condition of the house, and the HOA terms, all of which have to be read per listing. One recent custom home in the community completed in 2019 advertised about 115 feet of Lake Tennessee frontage, no CDD, and a low HOA, a useful illustration of how waterfront lots are positioned here; confirm the exact frontage and terms for any specific home.
The location pitch is east Auburndale: convenient to the Auburndale and Lake Alfred area, the Polk Parkway and Interstate 4 corridor for Lakeland and Winter Haven, and the central Polk lake country. The work is the diligence: confirm the HOA and any CDD, verify the lake access and dock rules, and check the FEMA flood zone and elevation for any waterfront lot before you buy the view.