Rogers Landing
Homes for Sale in AUBURNDALE, FL
True comps, carrying-cost math, and listings before the portals.
Rogers Landing is a small, slow-turning pocket of Auburndale with only one active listing against a base of 75 homes. That imbalance is why the math shows 12 months of supply - it is less a signal of oversupply and more a reflection of how rarely anything here changes hands.
With homestead exemptions attached to roughly three out of four homes, this reads as a hold-and-live community rather than a churn market. Sellers should expect a longer runway to find the right buyer, and buyers who do find a listing here are often competing with very little else to compare it against.
Rogers Landing right now
🟢 Buyer-leaning market. 12.0 months of supply and 0% of the inventory already under contract give buyers above-average negotiating leverage.Why it matters: months of supply is how long today's inventory would last at today's sales pace; under-contract share is the portion of homes for sale that already have a buyer.Momentum Research analysis of Stellar MLS records, as of July 15, 2026. Confidence: Low (1 active and pending listings, 0 closed sales in 12 months).
Jump to: Price history & scorecard · Homes for sale · Schools · FAQ
Updated July 15, 2026 · Live data: Stellar MLS, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness
The setting & the homes.
Aerial and on-site photos of Rogers Landing. Swipe to explore the community.
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Rogers LandingWho Rogers Landing is best for.
Best for
- Buyers prioritizing larger living space over a quick, high-volume search
- Buyers comfortable waiting for the right listing rather than choosing from several at once
- Buyers who value a mix of older and newer construction over a single-era subdivision
Probably not for
- Buyers who want to compare several active listings before deciding
- Buyers expecting on-site community amenities as part of the purchase
- Buyers on a tight closing timeline who cannot wait for inventory to appear
The market around Rogers Landing
Rogers Landing is a small community — 10 recorded sales on file, most recently in 2026 — too few for its own price trend. Here is the market around it.
Across Polk County, 4,919 homes are active and 1,710 pending (26% under contract).
Homes here are single family residence.
ZIP and county figures describe the wider market, not Rogers Landing specifically. Momentum Research analysis of MLS records.
Housing distress & ownership in Rogers Landing, AUBURNDALE
Who owns here, how much is not owner-occupied, and how much for-sale inventory is under distress.
Source: Momentum Realty Research. Ownership & parcels from the FL DOR 2025 tax roll; distress from MLS active-listing status/remarks; price from MLS closed sales. Based on Stellar MLS data distributed by MLS GRID for the period August 2026 through August 2026. Deemed reliable but not guaranteed.
Homes For Sale Right Now in Rogers Landing
Live MLS inventory for Rogers Landing. Every active listing, what is under contract right now, and the last 12 months of closed sales, refreshed twice a day. Closed comps beat an algorithm's guess every time.
Active and pending Rogers Landing listings as of 2026-07-16, priced high to low. Based on Stellar MLS data distributed by MLS GRID for the period %s through %s. Tap any home to ask about it.
Schools
- Polk County Public Schools
- Verify the zoned schools by address
- Magnet and choice options may be available
- Polk County Public Schools (verify by address) · Public
- Confirm zoned elementary, middle, and high · By address
- Magnet and choice options may apply · Choice
Zoned schools reflect the assignments reported on recent Rogers Landing listings and can change; always confirm with Polk County Public Schools for a specific address.
Buying with schools in mind? We can confirm the exact zoned schools for any Rogers Landing address.
Recent Developments in Rogers Landing
Development, infrastructure, retail, and school activity affecting Rogers Landing, tracked by our team and summarized from public reporting and official sources, with links to the original coverage. Last updated August 2026.
- July 2026Development
Lakeland Commissioners Approve Zoning Changes for Hallam Drive and Laura Road Projects
Lakeland commissioners unanimously approved zoning changes on July 20, 2026 for two projects. One rezones 17 acres at 1212 Hallam Drive for 24 single family homes on 1.5 acre lots, and the other rezones 3.87 acres at 559 Laura Road for a proposed self storage facility.
What it may mean for the marketRezonings clear the way for new low density housing and commercial storage in Lakeland, adding to residential lot supply and local commercial infrastructure. The project is about 3 miles southeast of Rogers Landing, elsewhere in Polk County.
Source: LkldNow - July 2026Development
Haines City Data Center Proposal on Hold Over Water Capacity
Texas based Cielo Digital Infrastructure has proposed a data center on Marion Road and State Road 544 East in Haines City, requesting 150,000 gallons of potable water per day. City officials say the project remains preliminary, is awaiting additional water allocation from the Southwest Florida Water Management District, and has not yet come before the commission for approval.
What it may mean for the marketA proposed data center signals commercial and industrial interest in the Haines City area while highlighting water infrastructure limits that could shape the pace of future development. The project is about 20 miles east of Rogers Landing, elsewhere in Polk County.
Source: Bay News 9 - June 2026Civic
Orlando Health Watson Clinic Lakeland Highlands Hospital to Open July 8
Orlando Health will open its seven-story Watson Clinic Lakeland Highlands Hospital at 4000 Lakeland Highlands Road on July 8, 2026. The facility has more than 300 inpatient beds, 11 operating rooms, and a Center for Women and Babies, and is reported to add more than 1,500 jobs.
What it may mean for the marketA new full service hospital adds major health infrastructure and a large employment anchor to south Lakeland, supporting commercial activity and property demand around the site. The project is about 4 miles south of Rogers Landing, elsewhere in Polk County.
Source: LkldNow - June 2026Development
Haines City Commission Reviews Lake Eva Estates Subdivision
Haines City reviewed a preliminary plat for Lake Eva Estates, a 31 lot single family subdivision on 16.68 acres west of 10th Street South by Lake Eva. The project is zoned low density residential and includes an approved traffic study.
What it may mean for the marketA new single family subdivision adds for sale housing supply in the Lake Eva area and reflects continued residential platting activity in Haines City. The project is about 21 miles east of Rogers Landing, elsewhere in Polk County.
Source: The Citrus Tea - May 2026Development
SouthState Plans $17M Office in Downtown Winter Haven
SouthState plans a $17.2 million, five story, 40,035 square foot Class A office building on vacant parcels along Central Avenue in downtown Winter Haven. The regional operations center would house about 125 employees, with construction expected to begin in July 2026 and take 12 to 16 months.
What it may mean for the marketA new downtown office building adds employment space and Class A commercial inventory to downtown Winter Haven, supporting the area's redevelopment and taxable value. The project is about 13 miles east of Rogers Landing, elsewhere in Polk County.
Source: Tampa Bay Business & Wealth - May 2026Retail & Dining
La Pinata Mexican Restaurant Coming to Lakeland's Dixieland
La Pinata, a Mexican restaurant from four Michelin trained partners, is opening at 850 S. Tennessee Avenue in Lakeland's Dixieland neighborhood, the former Patio 850 space. Weekend pop up service is already running, with full indoor dining planned for later in summer 2026.
What it may mean for the marketA new sit down restaurant adds dining options and reinvests in a vacant storefront in Lakeland's Dixieland commercial district. The site is less than a mile west of Rogers Landing.
Source: Lakeland Gazette
Summaries reflect public reporting and official sources linked above as of the dates shown. Project details, timelines, and approvals can change. Commentary on potential market effects is general observation, not investment advice or a prediction for any specific property. For the freshest items across the whole region, see This Week in Northeast Florida.
The Rogers Landing buying strategy.
If we were buying in Rogers Landing today, this is the order of operations we would run for our clients.
Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.
Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.
Use your leverage. With inventory sitting, there is room to negotiate on anything dated or overpriced and to ask for repairs or a rate buydown.
Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.
Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Rogers Landing.
A market defined by scarcity, not volume
With just one active listing across 75 homes, Rogers Landing does not behave like a conventional buyer-leaning market even though the 12-month supply figure technically lands it there. There simply is not enough current inventory to establish a reliable trend - one listing can skew the picture in either direction, so buyers should treat any single listing here as a unique data point rather than a market average.
The wide year-built range (1936 to 2024) paired with a median build year of 2000 suggests a mix of older and rebuilt or newer construction rather than a single-era subdivision. Combined with a median living area above 3,370 square feet, this points toward larger, more established homes rather than compact or entry-level product. No community amenities are documented in current MLS listings, so any pool, clubhouse, or shared feature would need to be confirmed at the property level, not assumed at the community level.
The location and the amenities are priced into every listing in Rogers Landing. The deal is won or lost on condition, the comps, and the renovation math.
Why work with Momentum here
A community with one active listing rewards precision, not volume browsing. We track Rogers Landing closely enough to flag a new listing the moment it hits, help you assess whether its size and build era fit what you are after, and advise honestly on offer strategy in a market with almost no comparable listings to lean on.
Rogers Landing in 15 seconds.
HOA, CDD & Fees
- Mandatory HOA - confirm current dues
- Any club/amenity membership is billed separately
Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.
Tools for a Rogers Landing buy.
Free calculators to pressure-test the real cost before you tour.
Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Rogers Landing sales matched to your home.
Price it to the comps and condition, not an automated estimate.
If you are thinking about selling in Rogers Landing, the right list price comes from recent comparable sales matched to your home's condition and location, not an automated estimate.
What is your Rogers Landing home worth?
Get a no-obligation home value based on real comparable sales in Rogers Landing, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.
See homes for sale in Rogers Landing on the map →
The real cost & risk here
Before the list price, the Florida math the portals skip. These are Polk County typicals — your exact home, flood zone, and insurance quote will vary, so verify each before you offer.
Check it for your address: look up your flood zone (FEMA) · insurance by county · true-cost calculator · Polk County scorecard.
County typicals from Momentum’s Florida housing data (Zillow & Realtor.com aggregates, Census, FRED), updated monthly; insurance modeled. Flood zone is property-specific — always confirm via FEMA.
Rogers Landing Market Scorecard
Rogers Landing is currently a strong buyer's market. About 12.0 months of supply, a median asking price of $1,395,000.
Go deeper: county scorecard · true cost calculator · affordability calculator.
Live data: realMLS, refreshed twice daily. Typical value: Zillow Research. Market metrics only; these describe homes for sale and recent sales, not residents.
Frequently Asked Questions
Is Rogers Landing a buyer's or seller's market right now?
How many homes are in Rogers Landing?
What share of Rogers Landing is owner-occupied?
When were the homes in Rogers Landing built?
What schools serve Rogers Landing?
Who is the best real estate agent for Rogers Landing?
How do I find a top AUBURNDALE real estate agent who knows Rogers Landing?
Can Momentum Realty connect me with an agent for Rogers Landing?
Should you buy in Rogers Landing?
An honest fit check. We will tell you when it is not your community.
Nearby Communities
Explore more neighborhoods near Rogers Landing with Momentum Realty’s local guides.
Data sources & freshness
| Live listings | Stellar MLS, refreshed twice daily (last: July 16, 2026) |
| Housing stock & ownership | Florida DOR 2025 assessment roll (street-list match (2 streets, ZIP 33823)) |
| Under-contract shares | Stellar MLS records, as of 2026-07-12 |
| Schools | 2025-26 district assignments + FLDOE school grades; verify with the district |
| Historical depth | Closed-sale records back to 2023 (3 transactions analyzed) |
Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.
Momentum Research figures are our own analysis of Stellar MLS records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.
Own a home here?
You just read the data. Now see what your home is worth.
The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the Stellar MLS member average and 8 days faster, and we’ll price yours against live your area comps.
Looking to buy here? Search homes for sale →
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More Auburndale & Lakeland, Winter Haven & Polk County guides
Compare before you commit - every guide covers pricing, HOA/CDD, insurance posture, and fit. Browse all of Lakeland, Winter Haven & Polk County or the full Neighborhood Finder.
See how Rogers Landing fits the bigger picture — live prices, inventory, and Momentum Scores:
Buying or selling in Rogers Landing? Find the best agent in Rogers Landing · Find the best agent in Polk County · Get a cash offer.