Pensacola, FL (32502) housing scorecard.
Home value, rent, cap rate, 5-year growth, price versus incomes and our 0 to 100 Momentum Market Score for ZIP 32502, free, from Zillow, Realtor.com and Census data.
At about 4.97 times the local median income, prices sit close to the Florida norm. Gross rent yield is around 7.39%. Values are up roughly 4.7% a year over the last five years. Owning the typical home at today's rate takes about 30.1% of a median income, the affordability squeeze in one number. About 23.7% of listings have cut their price.
Typical home value, last 13 months
What drives the score
Each bar ranks this ZIP against every other Florida ZIP (0 = lowest, 100 = highest) on that input, then weighted into the score. Full methodology.
Common questions
Is Pensacola, FL (32502) a buyer's or seller's market?
By the Momentum Market Score, Pensacola, FL (32502) reads seller-favored (39 out of 100), meaning it is pricey against incomes with thin buyer leverage. The score blends value versus incomes, price cuts, inventory growth, affordability and rent yield.
What is the typical home value in Pensacola?
About $335,581 (Zillow Home Value Index, 2026-06-09), up roughly 4.7% a year over five years.
Where does this data come from?
Zillow Research (home value, rent), Realtor.com (days on market, listings), U.S. Census (income, population), Freddie Mac via FRED (rate). Score and derived metrics by Momentum Realty, methodology here.
Data: Zillow Research, Realtor.com, U.S. Census Bureau ACS, and Freddie Mac 30-Year Fixed Rate Mortgage Average [MORTGAGE30US] via FRED. Score by Momentum Realty.
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