Santa Rosa County housing scorecard.
Everything the paid data sites charge for, free and built for Florida: home value, rent, cap rate, 5-year growth, price versus incomes, overvaluation and our 0 to 100 Momentum Market Score, from Zillow, Realtor.com and Census data.
The typical home runs about 3.94 times the local median income, which is roughly 19.2% cheaper than the Florida norm. Gross rent yield is around 6.83%. Values are up roughly 5.0% a year over the last five years. Owning the typical home at today's 6.52% 30-year rate takes about 24.0% of a median income in principal and interest, the affordability squeeze in one number. Add the average Citizens homeowners premium (about $204 a month) and the monthly cost to own runs near $1,982, before property tax. About 26.0% of listings have cut their price.
Santa Rosa County housing market, in one paragraph
As of 2026-06-09, in Santa Rosa County, the typical home is worth $350,872; up about 5.0% a year over five years; typical rent is about $1,996 a month; the Momentum Market Score is 71/100 (priced low against incomes with real negotiating room); the market looks about 19% undervalued; the average Citizens insurance premium is about $2,444 a year. Data from Zillow, Realtor.com, the U.S. Census and Citizens Property Insurance; scores by Momentum Realty.
Typical home value, last 13 months
Ten years ago the typical home here was about $179,084; today it is $350,872.
Where Santa Rosa sits
Open the full Florida market map →Santa Rosa vs Florida average
| Metric | Santa Rosa | FL avg |
|---|---|---|
| Buyer-value score | 71 | 50 |
| Typical home value | $350,872 | $332,815 |
| Price cuts | 26.0% | 24.1% |
| Income to own | 24.0% | 30.5% |
| Cost to own / mo | $1,982/mo | $1,832/mo |
Green = the more buyer-friendly figure. “FL avg” is the unweighted mean across all 67 Florida counties. “Income to own” is principal & interest only; “cost to own” adds the average Citizens homeowners premium at the current 6.52% 30-year rate, 20% down, property tax not included.
Quick answers: is now a good time to buy in Santa Rosa County, is it overvalued, and more.
What drives the score
Each bar is this county ranked against every other Florida county (0 = lowest, 100 = highest) on that input, then weighted into the score. Higher overall = more buyer value and leverage. See the full methodology.
Momentum scores for Santa Rosa
Three composite reads, each built from the labeled components below it (0 = lowest in Florida, 100 = highest). Every input is public and the formula is published, unlike the paywalled black-box versions elsewhere.
10-year upside from appreciation, incomes, demographics, affordability and valuation.
Rental-investor attractiveness from yield, rent growth, appreciation, demographics and valuation.
Near-term price direction signal from recent appreciation, days on market, inventory and price cuts. A momentum read, not a guaranteed forecast.
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Free housing data from Momentum Realty · Zillow, Realtor.com, Census & FRED sources.
Who is moving in and out of Santa Rosa
In 2022 to 2023, Santa Rosa County saw 8,192 households move in and 6,714 move out, a net of +1,478 households (+3,756 people). The households arriving reported about $80,188 in average income versus $66,631 for those leaving, so Santa Rosa is pulling in higher earners. Net, +$210M of annual income moved into the county.
Top states they moved from
TX 199AL 197VA 135CA 128GA 92Top states they moved to
AL 248TX 160CA 148VA 76NM 50Households approximate tax returns; people approximate exemptions; income is total adjusted gross income. Source: IRS Statistics of Income, county-to-county migration, 2022 to 2023.
Property insurance in Santa Rosa
Citizens, Florida's state-backed insurer of last resort, now covers 876 homes in Santa Rosa County at an average premium of about $2,444 a year. A rising Citizens count is the clearest sign of where private insurers have pulled back and premiums have spiked.
Figures cover Citizens Property Insurance (the state insurer of last resort), not the whole market, so they understate total private-market premiums while precisely tracking where coverage has become hardest to get. Source: Citizens Property Insurance Corporation, Policies in Force by County, April 2026.
New construction pipeline in Santa Rosa
In 2025, builders pulled permits for 1,929 new homes in Santa Rosa County: 1,929 single-family and 0 in multifamily buildings. That is down 2.7% from the year before. At 10.0 permits per 1,000 residents, new supply here is well above the Florida pace.
New homes permitted, 2021 to 2025
Privately-owned residential units authorized by building permits, reported plus imputed. Source: U.S. Census Bureau, Building Permits Survey, 2025.
ZIP-level scorecards in Santa Rosa County
Zoom in from the county to any ZIP for its own home value, cap rate, overvaluation and buyer-value score (7 scored ZIP codes, highest score first):
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Common questions
Is Santa Rosa County a buyer's or seller's market?
By our Momentum Market Score, Santa Rosa County reads strong buyer value (71 out of 100), meaning it is priced low against incomes with real negotiating room. The score blends value versus local incomes, price cuts, inventory growth, affordability and rent yield.
How much is a home worth in Santa Rosa County?
The typical home value is $350,872 (Zillow Home Value Index, 2026-06-09), up about 5.0% a year over the last five years.
Is Santa Rosa County housing overvalued or undervalued?
On price versus the local long-term trend and incomes, Santa Rosa County looks about 19% undervalued, with a price-to-income ratio of 3.94x. Overvaluation compares the current typical value to its own historical relationship with local income, not to other markets.
How much is homeowners insurance in Santa Rosa County?
The average Citizens Property Insurance premium in Santa Rosa County is about $2,444 a year. Citizens is Florida's insurer of last resort, so its county average is a realistic floor; private quotes vary by roof age, elevation and flood zone. Insurance is now one of the largest line items in a Florida housing budget.
Is Santa Rosa County a good place to invest in rental property?
The gross rent yield (cap-rate proxy) in Santa Rosa County is about 6.83%, on a typical home value of $350,872 and typical rent near $1,996 a month. Run the full numbers, including taxes and insurance, in our Florida investment property calculator.
Where does this data come from?
Home values and rent are from Zillow Research, days on market and listings from Realtor.com, income and population from the U.S. Census, mortgage rates from Freddie Mac via FRED, and insurance from Citizens Property Insurance. Derived metrics and the Momentum Market Score are computed by Momentum Realty with a published methodology.
Data: Zillow Research (home value, rent), Realtor.com (days on market, listings), U.S. Census Bureau ACS (income, population), and Freddie Mac 30-Year Fixed Rate Mortgage Average [MORTGAGE30US] via FRED (rate). Momentum Market Score and derived metrics computed by Momentum Realty.
Thinking about Santa Rosa County?
A score is the 30,000-foot view. We live here. Talk to the founders about what the number means for a specific neighborhood, street, or budget.
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