Investing in Clay County, FL Real Estate: The Actual Numbers

Considering rental property in Clay County, FL? The typical home ($339,079, Zillow) against typical rent ($1,875/mo, Zillow Observed Rent Index) works out to a 6.6% gross cap rate. Gross is where analysis starts, not ends — below is the investor cost stack that turns it into a real number, and the demand-and-supply data that decides whether the rent holds.

Clay County yield at a glance

6.6%
Gross cap rate
$339,079
Typical value (Zillow)
$1,875/mo
Typical rent (ZORI)
15.1
Price-to-annual-rent
4.78%
After tax + insurance (approx.)

The investor cost stack, worked

Start with $22,501 of gross annual rent. Property tax: investors get NO homestead exemption and no 3% cap — at Clay County’s typical 15.05 mills on a $339,079 assessment, roughly $5,104 a year (non-homestead assessments can still rise up to 10% annually). Insurance: Citizens averages about $1,189/yr here, and landlord (DP-3) policies typically price above owner-occupied. That already takes the yield to about 4.78% before vacancy, maintenance, management and any HOA — the line items that separate real operators from spreadsheet optimists.

Will the rent hold? Demand and supply

Rent growth here is running +2.0% (Zillow index). On demand, IRS migration data shows a net 3,611 people per year into the county; on supply, builders pulled 1,522 residential permits in 2025. Rising rents plus positive migration plus a restrained pipeline is the configuration that protects yields; the reverse erodes them. Our valuation model currently reads the county as undervalued by 19.9% versus income-and-rent fundamentals.

Where investors actually buy here

Community-level medians, days on market and price trends for every tracked Clay County community are on the county’s community and lifestyle pages — start with the affordability ranking and the county rent page (full rent-versus-own math).

The Clay County market, in context

Clay County is the value play of Northeast Florida — more home for the money than St. Johns or the Duval beaches, with the well-regarded Clay County District Schools and an easy commute to Jacksonville's Southside and NAS Jacksonville. Growth is concentrated in Oakleaf, Fleming Island, and fast-rising Green Cove Springs along the new First Coast Expressway, which is reshaping where the county builds.

The economy behind the market: {'drivers': 'healthcare, retail and logistics, public sector, and a large Jacksonville commuter base', 'summary': "Clay County's economy leans on healthcare (Ascension St. Vincent's Clay County and nearby Orange Park Medical Center), retail and distribution along the US 17 and First Coast Expressway corridors, and a public sector led by the county school district and government. Just as important is what is across the river: a large share of Clay residents commute to Jacksonville's Southside and to Naval Air Station Jacksonville, so Duval's deep military, healthcare, and finance economy underwrites Clay housing demand.", 'employers': ['Clay County District Schools', 'Clay County government', "Ascension St. Vincent's Clay County", 'Orange Park Medical Center (HCA)', 'Walmart', 'Publix', 'First Coast Expressway corridor retail (Oakleaf)'], 'jobNote': "Many Clay residents commute to Jacksonville's Southside and NAS Jacksonville, so Duval's economy is a major demand driver."}

What could change it: Clay's risks are riverine flooding (Black Creek and the Doctors Lake/St. Johns shoreline can flood in major storms), rising insurance, and the growing pains of fast expressway-corridor development, including county budget pressure as commercial construction cools. Inland and away from the water, risk is comparatively low for Florida.

Near-term outlook: Expect Clay to stay the region's steady value market over the next 12 months. Demand from buyers priced out of St. Johns and Duval keeps a firm floor under prices, while heavy new construction along the First Coast Expressway keeps a lid on resale appreciation — a healthy, buyer-friendly balance.

Run the numbers in Clay County

Common questions

What is the cap rate in Clay County, FL?
About 6.6% gross - typical Zillow value against typical ZORI rent. After typical property tax (no homestead benefits for investors) and average insurance, roughly 4.78% before vacancy, maintenance and management.
Do investors pay more property tax in Florida?
Effectively yes: non-homestead property gets no $25-50K exemption and no 3%% Save Our Homes cap - assessments can rise up to 10%% per year, and the assessment resets to roughly your purchase price when you buy.
Is Clay County a good place to buy rental property?
That depends on your basis, financing and operations - this page gives the inputs: 6.6% gross yield, the tax-and-insurance stack, +2.0% rent growth, and migration and permit data. Not investment advice; run your own underwriting.

Figures from Zillow research series, Zillow Observed Rent Index, verified county millage, Citizens Property Insurance, IRS SOI migration and Census permits, as of 2026-06-16; deemed reliable but not guaranteed. Informational only - not investment, tax or legal advice. Equal Housing Opportunity.

Hiring an agent in Clay County, FL?

Get matched with the right local expert.

Tell us your goal in Clay County, FL and we’ll connect you with the Momentum agent who knows it best — backed by a RealTrends 500 brokerage. No pressure, no obligation.

Prefer to talk now? Call (904) 351-6461.

Work with a local Clay County, FL expert

A real conversation with a local specialist, usually within one business day.

or call (904) 351-6461