Jon Brooks Insights

Florida contracts fell 7.6% in September while the median held at $415,000. Why prices are the last thing to move.

ResiClub CEO Lance Lambert on 7.5% mortgage rates, the Sun Belt correction, Jacksonville new construction, Amendment 3 and whether national prices go negative.

Florida is not short of housing. It is mismatched, and the discounts builders are already giving never reach the public price record.

The median says Northeast Florida home prices jumped 8% in June - but the same homes that sold twice rose just 1.7%.

I won the Pokémon World Championship at 10. Twenty years later I flew to Salt Lake City to try it again. Eight business lessons from nine rounds.

Florida's 2026-27 budget and two new housing laws took effect July 1. What changed for buyers, sellers and owners, and how to use the new money.

The headlines say housing shortage. The data says the opposite: inventory is back, prices are the problem.

The housing shortage is a myth. New-home supply is above 10 months, prices are falling across the Sunbelt, and buyer demand is near 2008 lows.

One thing separates the agents who win in a shifting market from the ones who fold: mindset.

A few companies have tried to buy Momentum. We said no every time.

The media says there is a seller shortage. The data shows the opposite: a buyer shortage.

Raw notes from a GoBundance event in Detroit, a room full of net-worth millionaires.

Two mental models from a private retreat with high performers: the Victim, Villain, or Hero question that creates instant clarity.

Why homes cost more than the 2006 peak: the data behind the 2026 affordability crisis, from accidental landlords to Sun Belt fire sales and what breaks it.

Production history is the wrong hiring signal. Jon Brooks on the fixed versus growth mindset framework behind how Momentum hires, and the two interview

Whoever you model determines the level of results you can create. Most real estate social media is positioning, and vanity metrics hide razor-thin profits.

Jacksonville's active listings are down about 22% year over year, and the housing-crash crowd is reading that wrong. The inventory didn't vanish.

The median agent earns $56,620 and most net under $20K after expenses. The honest income math, the tax trap, and how much top agents actually make.

In the beginning you wear every hat. The trap is staying there too long.

The platforms every real estate agent should claim, in order of ROI. Lead-generation sites, directory profiles, social platforms.

How affordable Jacksonville actually is in 2026. Housing price-to-income ratios, monthly cost breakdowns, and how Jacksonville compares to Tampa, Orlando

Half the agents complaining about this market right now were never going to make it in any market.

The 5 people closest to you set your ceiling. The two kinds of people worth having on a team, the hiring mistakes that quietly cap your growth, and how

REAL bought RE/MAX for one reason: survival. And agents may end up paying the bill. Here's what's actually happening in the brokerage consolidation game.

Learning feels like progress. It gives you a hit. Makes you feel sharp. But it's fake progress. Here's what actually separates the agents who win.

For five years we were told America had a 5–7 million home shortage. JP Morgan just revised that estimate to 1.2 million. That's an 80% miss.

In Jacksonville alone, some neighborhoods are already down 10–20%. Here's what the data says about where prices overshot, and what comes next.

Markets cool when activity slows gradually. What we're seeing now is not a slowdown, it's a freeze.

Everyone is watching interest rates. They're missing the real driver of housing: employment. And that's where the cracks are forming.

For years we were told: soaring rents, not enough supply, impossible conditions for renters. The data coming out now tells a completely different story.

Homebuilders are getting desperate. Lennar and other major builders are slashing prices by up to 22%, offering massive agent commissions, and using

Buyers are walking away from contracts at the highest rate in years. What's driving the surge in cancellations, and what it means for the market ahead.