Florida Housing IntelligenceBay County › 32304 (Panama City)
Aerial view of 32304, Florida

32304 (Panama City)
Homes for Sale & Housing Market

ZIP code market report · Bay County

Median sale price $222,000, down 13.6% year over year, with homes going under contract in about 26 days, 19 homes on the market.

7 communities reporting80 sales analyzedRefreshed twice dailyMomentum Score 67
Live Market Pulse
67/100
Momentum
Healthy Market
Prices are down 14% year over year — negotiating room is real. Recalculated every day from licensed MLS data · last refresh September 15, 2026 at 7:33 PM ET.
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Live · 32304 Housing Pulse Licensed FL MLS feeds + public records Analysis by Momentum Realty · $3.5B+ sold · 10,000+ customers served · Top 1% in Florida (RealTrends)
Price
$222K
Median sold · 12 moConfidence: Medium
down 13.6% vs the prior 12 months
-13.6%
1-yr price change
n = 80 recent sales
$208/sf
Sold $/sqft · 12 mo
+7.2% vs prior yr
97.4%
Sale vs ask
Bay County: 94.0% · +0.3pp vs prior yr
$345K
Bay County home value
Zillow ZHVI, monthly · -0.9% vs a year ago
Tempo
2.9mo
Supply
3 to 6 months is the balanced band
26days
Median DOM · closed
Bay County: 71 days · -9.0 days vs prior yr
40%
Under contract
Bay County: 25%
19 · 16 ▼8
For sale · pending
live counts, refreshed twice daily
50
Sold · last 12 mo
closed across all tracked communities · -27.3% vs prior yr
Market context
26%
Listings with price cuts
Bay County · Zillow
3,199
County for-sale inventory
Zillow, monthly · -0.8% vs prior month
6%
New construction
share of recent sales · +4.4pp vs prior yr
25%
Cash buyers
share of sales · peak 43% · +9.2pp vs prior yr
67/100
Momentum score
Healthy Market
Economy & people · county layer
$70,188
Median household income
U.S. Census ACS, county
181,368
County population
-0.6% since 2018
4.9×
Price to income
county home value vs median income
68%
Owner-occupied
U.S. Census ACS, county
$1,653/yr
Median property tax
county, ACS
Licensed FL MLSZillow ResearchU.S. Census ACSPublic records
$3.5B+ sold 10,000+ customers served Top 1% in Florida · RealTrends 800+ five-star reviews Licensed FL MLS data Updated daily
Today's Take · September 15, 2026
Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · CEO, Momentum Research
Housing Market Analyst

Inventory sits at 2.9 months of supply — tight by the 3-to-6-month balanced benchmark, and 40% of listed homes are already under contract. Prices are down 13.6% versus the prior year, but sellers are still collecting 97.4% of asking. Taken together, the data points to a seller-leaning market.

What It Means

Who has leverage right now

BUYER'S SELLER'S 67
Momentum Score
Buyer leverage33
Seller leverage67

Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors sellers.

Momentum Outlook
  • Prices — more likely to stabilize than fall sharply. Supply remains below balanced levels even as prices soften; without a meaningful inventory build, further declines tend to be shallow.
  • Inventory — tightening over the tracked window; watch whether that holds through the season.
  • Negotiating power — sellers hold the leverage while 40% of inventory sits under contract.
  • Mortgage sensitivity — at 4.9× income, this market is moderately sensitive to rate moves; rate relief tends to show up in demand here quickly.

Derived from current 32304 data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.

Analysis

The read on 32304 (Panama City)

The median sale price across 32304 currently stands at $222,000, down 13.6% from a year ago. Buyers are paying a median of $208 per square foot. The typical home goes under contract in about 26 days. Sellers are capturing 97.4% of their original asking price on average.

There are 19 active listings on the market, with 16 more already under contract. At the current sales pace that works out to 2.9 months of supply — a seller-leaning market by the standard six-month benchmark. 50 homes closed here over the trailing 12 months.

Zillow's home value index for Bay County stands at $344,901. About 26% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.

Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for 32304 is 67 of 100 — healthy market territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of September 15, 2026.

Trends & History

32304 since 2012 — and where it’s heading

A median home here sold for $128,431 in 2012 and $246,983 over the last recorded year — 92% appreciation across 14 years of recorded sales. Cash buyers took 25% of recent sales, down from a 43% peak.

Median sale price · 2012–2026 (1,125 recorded sales)

$101K$196K$291K$247K2012: $128K2013: $113K2014: $105K2015: $145K2016: $124K2017: $120K2018: $152K2019: $151K2020: $184K2021: $215K2022: $244K2023: $233K2024: $274K2025: $287K2026: $247K20122015201920232026

Days on market by year

6d106d205d26d2012: 202d2013: 67d2014: 46d2015: 81d2016: 45d2017: 38d2018: 26d2019: 31d2020: 24d2021: 20d2022: 10d2023: 18d2024: 27d2025: 35d2026: 26d20122015201920232026

Cash buyers · share of sales

15%29%44%25%2016: 43%2017: 33%2018: 32%2019: 37%2020: 31%2021: 27%2022: 35%2023: 30%2024: 17%2025: 15%2026: 25%20162018202120242026

Home value trend · Bay County (Zillow ZHVI)

$342K$345K$348K$345KJul '25: $348KAug '25: $346KSep '25: $344KOct '25: $343KNov '25: $342KDec '25: $342KJan '26: $343KFeb '26: $344KMar '26: $346KApr '26: $347KMay '26: $346KJun '26: $346KJul '26: $345KJul '25Oct '25Jan '26Apr '26Jul '26

For-sale inventory · county (Zillow)

2,9543,3703,7863,199Jul '25: 3,770Aug '25: 3,674Sep '25: 3,536Oct '25: 3,402Nov '25: 3,251Dec '25: 3,123Jan '26: 3,030Feb '26: 2,971Mar '26: 3,026Apr '26: 3,109May '26: 3,208Jun '26: 3,224Jul '26: 3,199Jul '25Oct '25Jan '26Apr '26Jul '26

Daily active vs pending · Bay County (MLS)

5481,7933,037Aug 22 · Active: 2,988Aug 23 · Active: 2,985Aug 28 · Active: 2,986Aug 29 · Active: 2,985Aug 30 · Active: 2,980Aug 31 · Active: 2,976Sep 07 · Active: 2,936Sep 09 · Active: 2,922Sep 11 · Active: 2,950Sep 12 · Active: 2,944Sep 13 · Active: 2,935Sep 14 · Active: 2,924Sep 15 · Active: 2,916Aug 22Sep 07Sep 15ActivePending

Median price · daily recalculation

$213K$222K$231K$222KAug 06: $222KAug 08: $222KAug 09: $222KAug 10: $222KAug 11: $222KAug 12: $222KAug 13: $222KAug 15: $222KAug 17: $222KAug 18: $222KAug 19: $222KAug 20: $222KAug 21: $222KAug 22: $222KAug 23: $222KAug 24: $222KAug 26: $222KAug 28: $222KAug 29: $222KAug 30: $222KAug 31: $222KSep 01: $222KSep 04: $222KSep 05: $222KSep 06: $222KSep 07: $222KSep 08: $222KSep 09: $222KSep 10: $222KSep 11: $222KSep 12: $222KSep 13: $222KSep 14: $222KSep 15: $222KAug 06Aug 17Aug 28Sep 07Sep 15
Single-family 98%Condo 1%
Local Economics · county layer

What’s driving 32304

Who’s moving here
+4,173 net residents/yr

Top inbound states: GA, AL, TX, AZ. Movers arriving report ~$74,894 average income. Source: IRS SOI county-to-county migration, 2022-2023

Insurance reality check
$1,928/yr avg premium

1,264 Citizens policies in force in Bay County — the state-backed insurer of last resort. Budget insurance into any Bay purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026

Building pipeline
2,072 units permitted -16% YoY

1,685 single-family · 387 multi-family · 11.4 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025

Momentum Research Desk

The calls we’re making from today’s data

Biggest move
THE LAKES ▼ 10%

The sharpest 1-yr median swing among tracked communities. Thin samples can exaggerate swings — verify with a comp analysis before treating it as trend.

What we’re telling clients today

Sellers: price to the last 60 days of comps, not the peak — well-prepared listings are still commanding strong terms. Buyers: get underwritten now so you can move when the right house hits.

Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.

Compare Markets

Nearby ZIP codes in Bay

MarketMedianActiveScore
32304 ← this page$222K1967
32408$412K1,19242Open →
32407$393K1,10537Open →
32413$445K1,08439Open →
32404$290K40356Open →
32405$280K21356Open →
Community Movers

Neighborhoods on the move

Prices rising fastest
THE LAKESSarasota$222K▲ -10%
Prices cooling fastest
THE LAKESSarasota$222K▼ 10%
Most homes for sale
AZALEA PARKBartow$185K12
THE LAKESSarasota$222K5
Selling fastest
THE LAKESSarasota$222K15 days
Explore Deeper

Cities in this ZIP

Most active communities

Keep Going

Put this data to work

Plain Answers

The questions people actually ask

Should I buy a house in 32304 right now?

The data says conditions currently favor sellers in 32304 — the Momentum Score reads 67/100 with 2.9 months of supply. Buyers should come fully underwritten; sellers still set the pace here. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.

Is 32304 becoming more affordable?

Yes, modestly — the median sale price in 32304 is $222,000, down 13.6% versus the prior year, while sellers still capture 97.4% of asking price. Softening prices plus normal-length marketing times mean affordability is improving at the margin, though financing costs matter more than list prices for most monthly payments.

Where are prices falling fastest in 32304?

Among tracked communities with enough sales to measure, the sharpest 1-year median declines are THE LAKES (-10%). Note that community-level medians move on small sale counts — a few high- or low-end closings can swing them — so treat these as leads for a comp analysis, not verdicts.

Which 32304 neighborhoods are most competitive?

Measured by speed of sale, the fastest-moving tracked communities right now are THE LAKES (15 days) — homes there go under contract well ahead of the market-wide pace of 26 days.

Questions

32304 (Panama City) housing market FAQ

How is the housing market in 32304 right now?

As of September 15, 2026, the 32304 housing market favors sellers: the median sale price is $222,000 (down 13.6% year over year), 19 homes are for sale against 50 sales in the last 12 months, which is 2.9 months of supply, and the typical home goes under contract in about 26 days.

How much is a house in 32304?

The median home sold for $222,000 in 32304 over the last 12 months, about $208 per square foot; asking prices on the 19 current listings run from well below to well above that, and the community pages linked below show what each neighborhood actually sells for.

Is it a good time to sell a house in 32304?

By the numbers, sellers in 32304 are getting 97.4% of asking price and going under contract in about 26 days with 2.9 months of supply. Under four months of supply generally favors sellers; over six favors buyers. Whether it is a good time for you depends on what you paid and where you are going next, which is a conversation with an agent, not a chart.

What is the 32304 housing market forecast?

Momentum Realty publishes the recorded trend, not a prediction: 32304 median sale prices are down 13.6% year over year, inventory stands at 2.9 months of supply, and 40% of listings are under contract. The charts on this page update with every MLS refresh, so the direction shows up here before any forecast catches it.

What is the median home price in 32304?

The median sale price in 32304 is currently $222,000, down 13.6% from a year ago, based on MLS sales data updated September 15, 2026.

Is 32304 a buyer's or seller's market right now?

The data currently favors sellers. 32304 scores 67 of 100 on the Momentum Score, with 2.9 months of housing supply. Conditions change; this page updates daily.

How long do homes take to sell in 32304?

The typical home in 32304 goes under contract in about 26 days, per current MLS data.

How many homes are for sale in 32304?

There are approximately 19 active listings in 32304 as of September 15, 2026.

Are home prices in 32304 rising or falling?

Median sale prices are down 13.6% year over year based on a rolling comparison of MLS sales.

Put this data to work

Momentum agents use this intelligence every day to price listings and write winning offers across 32304 (Panama City). Talk through what the numbers mean for your move.

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Methodology & Accountability

Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .

Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: September 15, 2026 at 7:33 PM ET

Find homes What's my home worth?

Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.

Selling in this ZIP? Weigh the numbers first: the Florida sell-now-or-wait scoreboard, why 201,552 Florida listings failed to sell in 12 months, and cash offer vs. listing, both numbers. Compiled from MLS records; deemed reliable but not guaranteed.