Jay
Housing Market

City market report · Santa Rosa County · 2 ZIP codes

Median sale price $409,000, down 2.9% year over year, with homes going under contract in about 104 days, 10 homes on the market.

4 communities reporting18 sales analyzedRefreshed twice dailyMomentum Score 32
Live Market Pulse
32/100
Momentum
Soft Market
20+ months of homes to choose from. Recalculated every day from licensed MLS data · last refresh August 31, 2026 at 7:34 AM ET.
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Live · Jay Housing Pulse Licensed FL MLS feeds + public records Analysis by Momentum Realty · $3.5B+ sold · 10,000+ customers served · Top 1% in Florida (RealTrends)
Price
$409K
Median sold · 12 moConfidence: Low
down 2.9% vs the prior 12 months
-2.9%
1-yr price change
n = 18 recent sales
$195/sf
Sold $/sqft · 12 mo
Santa Rosa County: $177
97.8%
Sale vs ask
Santa Rosa County: 96.4%
$354K
Santa Rosa County home value
Zillow ZHVI, monthly · +0.9% vs a year ago
Tempo
20.0mo
Supply
3 to 6 months is the balanced band
104days
Median DOM · closed
Santa Rosa County: 60 days
12%
Under contract
Santa Rosa County: 38%
10 · 1
For sale · pending
live counts, refreshed twice daily
18
Sold · last 12 mo
closed across all tracked communities
Market context
27%
Listings with price cuts
Santa Rosa County · Zillow · -0.2pp vs prior month
1,321
County for-sale inventory
Zillow, monthly · +1.9% vs prior month
83%
New construction
share of recent sales
32/100
Momentum score
Soft Market
4
Communities reporting
of 4 tracked in Jay
Economy & people · county layer
$88,968
Median household income
U.S. Census ACS, county
193,719
County population
+13.7% since 2018
4.0×
Price to income
county home value vs median income
80%
Owner-occupied
U.S. Census ACS, county
$1,809/yr
Median property tax
county, ACS
Licensed FL MLSZillow ResearchU.S. Census ACSPublic records
$3.5B+ sold 10,000+ customers served Top 1% in Florida · RealTrends 800+ five-star reviews Licensed FL MLS data Updated daily
Today's Take · August 31, 2026
Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · CEO, Momentum Research
Housing Market Analyst

Inventory sits at 20.0 months of supply — heavy by the 3-to-6-month balanced benchmark, and 12% of listed homes are already under contract. Prices are down 2.9% versus the prior year, but sellers are still collecting 97.8% of asking. Taken together, the data leans toward buyers — leverage is real for those ready to use it.

What It Means

Who has leverage right now

BUYER'S SELLER'S 32
Momentum Score
Buyer leverage68
Seller leverage32

Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors buyers.

Momentum Outlook
  • Prices — heavy supply keeps the pressure on sellers; softening is the path of least resistance.
  • Inventory — tightening over the tracked window; watch whether that holds through the season.
  • Negotiating power — buyers gain ground as 12% of inventory sits under contract.
  • Mortgage sensitivity — at 4.0× income, this market is moderately sensitive to rate moves; rate relief tends to show up in demand here gradually.

Derived from current Jay data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.

Analysis

The read on Jay

The median sale price across Jay currently stands at $409,000, down 2.9% from a year ago. Buyers are paying a median of $195 per square foot. The typical home goes under contract in about 104 days. Sellers are capturing 97.8% of their original asking price on average.

There are 10 active listings on the market, with 1 more already under contract. At the current sales pace that works out to 20.0 months of supply — a buyer-leaning market by the standard six-month benchmark. 18 homes closed here over the trailing 12 months.

Jay prices sit above the Santa Rosa County median by roughly 14%. Zillow's home value index for Santa Rosa County stands at $353,670. About 27% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.

Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for Jay is 32 of 100 — soft market territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of August 31, 2026.

Trends & History

Where the market is heading

Home value trend · Santa Rosa County (Zillow ZHVI)

$349K$351K$354K$354KJul '25: $350KAug '25: $349KSep '25: $349KOct '25: $349KNov '25: $349KDec '25: $350KJan '26: $351KFeb '26: $352KMar '26: $353KApr '26: $353KMay '26: $354KJun '26: $354KJul '26: $354KJul '25Oct '25Jan '26Apr '26Jul '26

For-sale inventory · county (Zillow)

1,1381,2701,4021,321Jul '25: 1,397Aug '25: 1,368Sep '25: 1,325Oct '25: 1,309Nov '25: 1,276Dec '25: 1,225Jan '26: 1,179Feb '26: 1,144Mar '26: 1,183Apr '26: 1,219May '26: 1,270Jun '26: 1,296Jul '26: 1,321Jul '25Oct '25Jan '26Apr '26Jul '26

Daily active vs pending · Santa Rosa County (MLS)

5067961,086Aug 03 · Active: 1,069Aug 04 · Active: 1,062Aug 05 · Active: 1,059Aug 06 · Active: 1,058Aug 07 · Active: 1,075Aug 08 · Active: 1,075Aug 09 · Active: 1,070Aug 10 · Active: 1,066Aug 11 · Active: 1,050Aug 12 · Active: 1,053Aug 13 · Active: 1,054Aug 15 · Active: 1,053Aug 17 · Active: 1,044Aug 19 · Active: 1,036Aug 22 · Active: 1,056Aug 23 · Active: 1,047Aug 28 · Active: 1,042Aug 29 · Active: 1,052Aug 30 · Active: 1,038Aug 31 · Active: 1,038Aug 03Aug 13Aug 31ActivePending

Median price · daily recalculation

$392K$409K$426K$409KAug 11: $409KAug 12: $409KAug 13: $409KAug 15: $409KAug 17: $409KAug 18: $409KAug 19: $409KAug 20: $409KAug 21: $409KAug 22: $409KAug 23: $409KAug 24: $409KAug 26: $409KAug 28: $409KAug 29: $409KAug 30: $409KAug 31: $409KAug 11Aug 17Aug 21Aug 26Aug 31
Local Economics · county layer

What’s driving Jay

Who’s moving here
+3,756 net residents/yr

Top inbound states: TX, AL, VA, CA. Movers arriving report ~$80,188 average income. Source: IRS SOI county-to-county migration, 2022-2023

Insurance reality check
$2,444/yr avg premium

876 Citizens policies in force in Santa Rosa County — the state-backed insurer of last resort. Budget insurance into any Santa Rosa purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026

Building pipeline
1,929 units permitted -3% YoY

1,929 single-family · 0 multi-family · 10.0 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025

Momentum Research Desk

The calls we’re making from today’s data

What we’re telling clients today

Buyers: ask for concessions — rate buydowns and repair credits are back on the table. Sellers: presentation and the first two weekends decide your outcome; price accordingly.

Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.

Compare Markets

How it stacks up across Santa Rosa County

MarketMedianActiveScore
Jay ← this page$409K1032
Milton$308K17361Open →
Gulf Breeze$421K7667Open →
Pace$373K4669Open →
Navarre$400K2656Open →
Explore Deeper

Jay ZIP codes

Most active communities

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Put this data to work

Plain Answers

The questions people actually ask

Should I buy a house in Jay right now?

The data says conditions currently favor buyers in Jay — the Momentum Score reads 32/100 with 20.0 months of supply. For buyers that means preparation over hesitation: well-priced homes still move fast, but there is more room to negotiate than a year ago. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.

Is Jay becoming more affordable?

Yes, modestly — the median sale price in Jay is $409,000, down 2.9% versus the prior year, while sellers still capture 97.8% of asking price. Softening prices plus normal-length marketing times mean affordability is improving at the margin, though financing costs matter more than list prices for most monthly payments.

How does Jay compare to the rest of Santa Rosa County?

Jay's median of $409,000 runs 14% above the county-wide median of $358,750, and homes here take 104 days to go under contract versus 60 county-wide.

Questions

Jay housing market FAQ

What is the median home price in Jay?

The median sale price in Jay is currently $409,000, down 2.9% from a year ago, based on MLS sales data updated August 31, 2026.

Is Jay a buyer's or seller's market right now?

The data currently favors buyers. Jay scores 32 of 100 on the Momentum Score, with 20.0 months of housing supply. Conditions change; this page updates daily.

How long do homes take to sell in Jay?

The typical home in Jay goes under contract in about 104 days, per current MLS data.

How many homes are for sale in Jay?

There are approximately 10 active listings in Jay as of August 31, 2026.

Are home prices in Jay rising or falling?

Median sale prices are down 2.9% year over year based on a rolling comparison of MLS sales.

Put this data to work

Momentum agents use this intelligence every day to price listings and write winning offers across Jay. Talk through what the numbers mean for your move.

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Methodology & Accountability

Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .

Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: August 31, 2026 at 7:34 AM ET

Find homes What's my home worth?

Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.

Selling in this ZIP? Weigh the numbers first: the Florida sell-now-or-wait scoreboard, why 201,552 Florida listings failed to sell in 12 months, and cash offer vs. listing, both numbers. Compiled from MLS records; deemed reliable but not guaranteed.