Florida Housing IntelligenceBay County › 32404 (Panama City)
Aerial view of 32404, Florida

32404 (Panama City)
Housing Market

ZIP code market report · Bay County

Median sale price $301,000, up 0.9% year over year, with homes going under contract in about 54 days.

76 communities reporting1,071 sales analyzedRefreshed twice dailyMomentum Score 63
Live Market Pulse
63/100
Momentum
Balanced Market
Tracking 76 communities across 32404. Recalculated every day from licensed MLS data · last refresh August 6, 2026 at 7:18 PM ET.
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Live · 32404 Housing Pulse Licensed FL MLS feeds + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$301K
Median sold · 12 moConfidence: High
up 0.9% vs the prior 12 months
+0.9%
1-yr price change
n = 1,071 recent sales
97.0%
Sale vs ask
Bay County: 94.0% · +0.1pp vs prior yr
$346K
Bay County home value
Zillow ZHVI, monthly · -1.3% vs a year ago
Tempo
54days
Median DOM · closed
Bay County: 71 days · +10.0 days vs prior yr
Market context
26%
Listings with price cuts
Bay County · Zillow · +1.2pp vs prior month
3,222
County for-sale inventory
Zillow, monthly · +0.4% vs prior month
52%
New construction
share of recent sales · +3.9pp vs prior yr
0%
Cash buyers
share of sales · peak 0%
63/100
Momentum score
Balanced Market
Economy & people · county layer
$70,188
Median household income
U.S. Census ACS, county
181,368
County population
-0.6% since 2018
4.9×
Price to income
county home value vs median income
68%
Owner-occupied
U.S. Census ACS, county
$1,653/yr
Median property tax
county, ACS
Licensed FL MLSZillow ResearchU.S. Census ACSPublic records
$3.5B+ sold 8,500+ families served Top 1% in Florida · RealTrends 800+ five-star reviews Licensed FL MLS data Updated daily
Today's Take · August 6, 2026
Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · CEO, Momentum Research
Housing Market Analyst

Prices are up 0.9% versus the prior year and sellers are still collecting 97.0% of asking. Taken together, the data points to a broadly balanced market where preparation decides who wins.

What It Means

Who has leverage right now

BUYER'S SELLER'S 63
Momentum Score
Buyer leverage37
Seller leverage63

Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors sellers.

Momentum Outlook
  • Mortgage sensitivity — at 4.9× income, this market is moderately sensitive to rate moves; rate relief tends to show up in demand here quickly.

Derived from current 32404 data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.

Neighborhood Heat Map

Where 32404 is hot — and where it isn't

Each dot is a community (76 shown, sized by sales volume rank). Click any dot to open its full neighborhood guide.

Analysis

The read on 32404 (Panama City)

The median sale price across 32404 currently stands at $301,000, up 0.9% from a year ago. The typical home goes under contract in about 54 days. Sellers are capturing 97.0% of their original asking price on average.

Zillow's home value index for Bay County stands at $346,094. About 26% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.

Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for 32404 is 63 of 100 — balanced market territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of August 6, 2026.

Trends & History

32404 since 2012 — and where it’s heading

A median home here sold for $125,552 in 2012 and $320,649 over the last recorded year — 155% appreciation across 14 years of recorded sales.

Median sale price · 2012–2026 (12,411 recorded sales)

$113K$223K$333K$321K2012: $126K2013: $118K2014: $123K2015: $140K2016: $150K2017: $175K2018: $192K2019: $191K2020: $208K2021: $238K2022: $301K2023: $329K2024: $319K2025: $318K2026: $321K20122015201920232026

Days on market by year

19d66d113d54d2012: 112d2013: 89d2014: 66d2015: 69d2016: 59d2017: 50d2018: 47d2019: 39d2020: 32d2021: 40d2022: 21d2023: 45d2024: 42d2025: 44d2026: 54d20122015201920232026

Cash buyers · share of sales

-1%0%1%0%2017: 0%2018: 0%2019: 0%2020: 0%2021: 0%2022: 0%20172018202020212022

Home value trend · Bay County (Zillow ZHVI)

$342K$346K$351K$346KJun '25: $351KJul '25: $348KAug '25: $346KSep '25: $344KOct '25: $343KNov '25: $342KDec '25: $342KJan '26: $343KFeb '26: $345KMar '26: $347KApr '26: $347KMay '26: $347KJun '26: $346KJun '25Sep '25Dec '25Mar '26Jun '26

For-sale inventory · county (Zillow)

2,9533,3803,8073,222Jun '25: 3,790Jul '25: 3,770Aug '25: 3,674Sep '25: 3,536Oct '25: 3,402Nov '25: 3,251Dec '25: 3,123Jan '26: 3,030Feb '26: 2,971Mar '26: 3,026Apr '26: 3,109May '26: 3,208Jun '26: 3,222Jun '25Sep '25Dec '25Mar '26Jun '26
SingleFamilyResidence 92%Attached 4%ManufacturedHome 2%Condo 2%
Local Economics · county layer

What’s driving 32404

Who’s moving here
+4,173 net residents/yr

Top inbound states: GA, AL, TX, AZ. Movers arriving report ~$74,894 average income. Source: IRS SOI county-to-county migration, 2022-2023

Insurance reality check
$1,928/yr avg premium

1,264 Citizens policies in force in Bay County — the state-backed insurer of last resort. Budget insurance into any Bay purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026

Building pipeline
2,072 units permitted -16% YoY

1,685 single-family · 387 multi-family · 11.4 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025

Momentum Research Desk

The calls we’re making from today’s data

Biggest move
Sweetbay ▲ 24%

The sharpest 1-yr median swing among tracked communities. Thin samples can exaggerate swings — verify with a comp analysis before treating it as trend.

What we’re telling clients today

Sellers: price to the last 60 days of comps, not the peak — well-prepared listings are still commanding strong terms. Buyers: get underwritten now so you can move when the right house hits.

Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.

Compare Markets

Nearby ZIP codes in Bay

MarketMedianActiveScore
32404 ← this page$301K63
32304$222K1763Open →
Community Movers

Neighborhoods on the move

Prices rising fastest
SweetbayPanama City$556K▲ 24%
Highland CityPanama City$292K▲ 22%
Bridge HarborPanama City$380K▲ 21%
East Bay ParkPanama City$346K▲ 16%
Titus ParkPanama City$349K▲ 6%
Prices cooling fastest
SpringfieldPanama City$194K▼ 14%
CallawayPanama City$210K▼ 14%
SudduthsPanama City$276K▼ 13%
Venetian VillaPanama City$245K▼ 11%
LibertyPanama City$291K▼ 10%
Most homes for sale
Magnolia HeightsPanama City$307K1
Magnolia RidgePanama City$289K1
ParkbrookPanama City$297K1
Selling fastest
SudduthsPanama City$276K13 days
SpringfieldPanama City$194K14 days
Cherokee HeightsPanama City$309K26 days
Forest ParkPanama City$259K27 days
Derby WoodsLynn Haven$345K28 days
Explore Deeper

Cities in this ZIP

Most active communities

Keep Going

Put this data to work

Plain Answers

The questions people actually ask

Should I buy a house in 32404 right now?

The data says conditions currently favor neither side decisively in 32404 — the Momentum Score reads 63/100. For buyers that means preparation over hesitation: well-priced homes still move fast, but there is more room to negotiate than a year ago. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.

Is 32404 becoming more affordable?

No — the median sale price in 32404 is $301,000, up 0.9% versus the prior year, while sellers still capture 97.0% of asking price. Rising prices mean waiting has a cost; affordability hinges mostly on your rate.

Where are prices falling fastest in 32404?

Among tracked communities with enough sales to measure, the sharpest 1-year median declines are Springfield (-14%); Callaway (-14%); Sudduths (-13%). Note that community-level medians move on small sale counts — a few high- or low-end closings can swing them — so treat these as leads for a comp analysis, not verdicts.

Which 32404 neighborhoods are most competitive?

Measured by speed of sale, the fastest-moving tracked communities right now are Sudduths (13 days); Springfield (14 days); Cherokee Heights (26 days) — homes there go under contract well ahead of the market-wide pace of 54 days.

Questions

32404 (Panama City) housing market FAQ

What is the median home price in 32404?

The median sale price in 32404 is currently $301,000, up 0.9% from a year ago, based on MLS sales data updated August 6, 2026.

Is 32404 a buyer's or seller's market right now?

The data currently favors sellers. 32404 scores 63 of 100 on the Momentum Score. Conditions change; this page updates daily.

How long do homes take to sell in 32404?

The typical home in 32404 goes under contract in about 54 days, per current MLS data.

Are home prices in 32404 rising or falling?

Median sale prices are up 0.9% year over year based on a rolling comparison of MLS sales.

Put this data to work

Momentum agents use this intelligence every day to price listings and write winning offers across 32404 (Panama City). Talk through what the numbers mean for your move.

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Methodology & Accountability

Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .

Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: August 6, 2026 at 7:18 PM ET

Find homes What's my home worth?

Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.