Serena
Homes for Sale in Naples, FL
True comps, carrying-cost math, and listings before the portals.
Market Heat
Serena's numbers point to a community in a clear pullback. The median price sits at $730,000, but that figure is down 13.1% year over year, and homes are taking a median of just over 126 days to close — well beyond a fast-moving market. A market heat score of 26 confirms what the days-on-market number already suggests: this is a buyer's negotiating environment, not a seller's.
For sellers, that combination means pricing has to be realistic from day one; overpricing in a market already absorbing a double-digit price decline just adds more time on market. For buyers, the same data is an invitation to negotiate on price, terms, or closing timeline rather than compete on speed.
Serena right now
🔴 Off the recent peak. The trailing-12-month median ($730K) is down 13.1% from the prior 12 months ($840K). With about 6 sales a year, a single closing can swing this number, so read the level and the decade, not one year's move.Momentum Research, record-level fgc closed sales, 12-month windows ending July 29. Confidence: Low (6 and 3 sales in the two windows).
Jump to: Price history & scorecard · Homes for sale · Schools · FAQ
Updated July 29, 2026 · Live data: fgc, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness
The 60-Second Overview
Serena market snapshot (as of July 29, 2026): the median sale price is about $730K ($256 per sq ft over the trailing 12 months of closed sales), and a median 127 days on market for closed sales. The trailing-12-month median is down 13% from the prior 12 months, computed from record-level fgc closed sales (6 closings in the current window).
Serena sits in Naples within Collier County, with pricing built around a $730,000 median and a per-square-foot figure in the mid-$250s — a market currently defined more by patience and negotiation than urgency.
Who Serena is best for.
Best for
- Buyers with flexibility on closing timeline who want negotiating leverage in a softening market.
- Buyers focused on the home's build and lot rather than on community amenities.
- Sellers who can price realistically against current comparable sales rather than prior-year figures.
Probably not for
- Sellers who need a fast sale and are unwilling to adjust pricing to current market conditions.
- Buyers expecting a community amenity package, since none is identified from current MLS listings.
- Anyone assuming last year's median price still reflects today's market after a 13.1% decline.
Price History: What Homes Here Have Actually Sold For
Median sale price over the trailing 12 months ending July 29 of each year, from record-level fgc closed sales. Same methodology as every appreciation figure on this page: the 2026 point ($730K) IS the median in the snapshot above, and the move from 2025 ($840K) IS the -13.1% one-year change.
Windows contain 0 to 20 sales each (6 in the current window); every figure carries its sample size, and thin markets swing on single closings. Listing information provided by the Florida Gulf Coast Multiple Listing Service, Inc. Information is deemed reliable but not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.
0% of homes for sale in ZIP 34114 are already under contract (under contract ÷ under contract + active listings) — a read on how much of the available inventory buyers have already claimed. Source: MLS data (2026-07-18).
The Serena buying strategy.
If we were buying in Serena today, this is the order of operations we would run for our clients.
Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.
Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.
Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.
Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.
Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Serena.
A Market Correcting on Price and Time
The most telling figures in Serena right now are the yoy decline and the days-on-market number moving together. A 13.1% drop in median price alongside a median of 126.5 days to close tells you sellers are having to adjust expectations to move a home, and buyers who are willing to wait out that timeline have real room to negotiate.
At $256.02 per square foot, pricing here is condition- and positioning-driven rather than fixed to a tight band — the six-month closing window behind these numbers reflects a market working through inventory rather than one moving on momentum. No community amenities are identified from current MLS listings, so any evaluation of Serena should center on the home itself, its lot, and its location rather than on shared recreational infrastructure.
The location and the amenities are priced into every listing in Serena. The deal is won or lost on condition, the comps, and the renovation math.
Why work with Momentum here
A market with a 26 heat score and a double-digit annual price decline rewards buyers and sellers who read the data correctly before they act. We price against what is actually closing in Serena right now, not against last year's numbers, and we negotiate accordingly — pushing for concessions where the market supports it and advising against overreaching where it does not.
Serena in 15 seconds.
HOA, CDD & Fees
- Mandatory HOA — confirm current dues
- Any club/amenity membership is billed separately
Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.
Tools for a Serena buy.
Free calculators to pressure-test the real cost before you tour.
Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Serena sales matched to your home.
Price it to the comps and condition, not an automated estimate.
If you are thinking about selling in Serena, the right list price comes from recent comparable sales matched to your home's condition and location, not an automated estimate.
What is your Serena home worth?
Get a no-obligation home value based on real comparable sales in Serena, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.
See homes for sale in Serena on the map →
Frequently Asked Questions
What is the median home price in Serena?
How long do homes in Serena take to sell?
Do cash buyers compete in Serena?
Who is the best real estate agent for Serena?
How do I find a top Naples real estate agent who knows Serena?
Can Momentum Realty connect me with an agent for Serena?
Should you buy in Serena?
An honest fit check. We will tell you when it is not your community.
Data sources & freshness
| Community market stats | fgc closed sales, 12-month windows ending July 29, 2026 |
| Under-contract shares | fgc records, as of 2026-07-18 |
| Historical depth | Closed-sale records back to 2013 (74 transactions analyzed) |
Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.
Momentum Research figures are our own analysis of fgc records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.
Own a home here?
You just read the data. Now see what your home is worth.
The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the fgc member average and 8 days faster, and we’ll price yours against live your area comps.
Looking to buy here? Search homes for sale →
What’s your home worth in your area?
A real valuation with real comps from a local listing agent, not an instant algorithm. Response within one business day.