Naples
Housing Market

City market report · Collier County · 36 ZIP codes

Median sale price $570,000, down 2.5% year over year, with homes going under contract in about 73 days.

780 communities reporting7,823 sales analyzedRefreshed twice dailyMomentum Score 40
Live Market Pulse
40/100
Momentum
Buyer's Opportunity
Buyers are negotiating roughly 9% off asking. Recalculated every day from licensed MLS data · last refresh August 6, 2026 at 7:18 PM ET.
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Live · Naples Housing Pulse Licensed FL MLS feeds + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$570K
Median sold · 12 moConfidence: High
down 2.5% vs the prior 12 months
-2.5%
1-yr price change
n = 7,823 recent sales
$329/sf
Sold $/sqft · 12 mo
Collier County: $329 · -2.5% vs prior yr
90.9%
Sale vs ask
Collier County: 90.8% · flat vs prior yr
$556K
Collier County home value
Zillow ZHVI, monthly · -4.6% vs a year ago
Tempo
73days
Median DOM · closed
Collier County: 74 days · +4.0 days vs prior yr
Market context
21%
Listings with price cuts
Collier County · Zillow · -4.4pp vs prior month
6,961
County for-sale inventory
Zillow, monthly · -8.7% vs prior month
6%
New construction
share of recent sales · -1.0pp vs prior yr
58%
Cash buyers
share of sales · peak 59% · +2.6pp vs prior yr
40/100
Momentum score
Buyer's Opportunity
Economy & people · county layer
$86,173
Median household income
U.S. Census ACS, county
387,681
County population
+6.5% since 2018
6.5×
Price to income
county home value vs median income
76%
Owner-occupied
U.S. Census ACS, county
$3,219/yr
Median property tax
county, ACS
Licensed FL MLSZillow ResearchU.S. Census ACSPublic records
$3.5B+ sold 8,500+ families served Top 1% in Florida · RealTrends 800+ five-star reviews Licensed FL MLS data Updated daily
Today's Take · August 6, 2026
Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · CEO, Momentum Research
Housing Market Analyst

Prices are down 2.5% versus the prior year, but sellers are still collecting 90.9% of asking. Taken together, the data leans toward buyers — leverage is real for those ready to use it.

What It Means

Who has leverage right now

BUYER'S SELLER'S 40
Momentum Score
Buyer leverage60
Seller leverage40

Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors buyers.

Momentum Outlook
  • Mortgage sensitivity — at 6.5× income, this market is highly sensitive to rate moves; rate relief tends to show up in demand here quickly.

Derived from current Naples data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.

Neighborhood Heat Map

Where Naples is hot — and where it isn't

Each dot is a community (350 shown, sized by sales volume rank). Click any dot to open its full neighborhood guide.

Analysis

The read on Naples

The median sale price across Naples currently stands at $570,000, down 2.5% from a year ago. Buyers are paying a median of $329 per square foot. The typical home goes under contract in about 73 days. Sellers are capturing 90.9% of their original asking price on average.

Zillow's home value index for Collier County stands at $555,973. About 21% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.

Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for Naples is 40 of 100 — buyer's opportunity territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of August 6, 2026.

Trends & History

Naples since 2012 — and where it’s heading

A median home here sold for $156,425 in 2012 and $1,042,236 over the last recorded year — 566% appreciation across 14 years of recorded sales. Cash buyers took 58% of recent sales, down from a 59% peak.

Median sale price · 2012–2026 (112,118 recorded sales)

$138K$599K$1.06M$1.04M2012: $156K2013: $168K2014: $453K2015: $486K2016: $495K2017: $504K2018: $548K2019: $535K2020: $535K2021: $709K2022: $851K2023: $928K2024: $952K2025: $1.02M2026: $1.04M20122015201920232026

Days on market by year

8d60d111d73d2012: 93d2013: 109d2014: 65d2015: 53d2016: 55d2017: 69d2018: 71d2019: 76d2020: 71d2021: 33d2022: 11d2023: 34d2024: 48d2025: 69d2026: 73d20122015201920232026

Cash buyers · share of sales

45%52%59%58%2016: 52%2017: 50%2018: 48%2019: 49%2020: 45%2021: 52%2022: 59%2023: 58%2024: 58%2025: 55%2026: 58%20162018202120242026

Home value trend · Collier County (Zillow ZHVI)

$555K$569K$583K$556KJun '25: $583KJul '25: $576KAug '25: $571KSep '25: $567KOct '25: $564KNov '25: $563KDec '25: $562KJan '26: $562KFeb '26: $562KMar '26: $562KApr '26: $561KMay '26: $558KJun '26: $556KJun '25Sep '25Dec '25Mar '26Jun '26

For-sale inventory · county (Zillow)

6,3347,4108,4866,961Jun '25: 8,444Jul '25: 7,702Aug '25: 6,984Sep '25: 6,475Oct '25: 6,377Nov '25: 6,603Dec '25: 6,910Jan '26: 7,328Feb '26: 7,686Mar '26: 8,064Apr '26: 7,999May '26: 7,628Jun '26: 6,961Jun '25Sep '25Dec '25Mar '26Jun '26
SingleFamilyResidence 48%Condo 39%Attached 8%Townhome 2%ManufacturedHome 2%
Local Economics · county layer

What’s driving Naples

Who’s moving here
+2,411 net residents/yr

Top inbound states: IL, NY, MA, NJ. Movers arriving report ~$283,468 average income. Source: IRS SOI county-to-county migration, 2022-2023

Insurance reality check
$2,147/yr avg premium

2,002 Citizens policies in force in Collier County — the state-backed insurer of last resort. Budget insurance into any Collier purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026

Building pipeline
2,736 units permitted -22% YoY

1,945 single-family · 791 multi-family · 7.1 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025

Momentum Research Desk

The calls we’re making from today’s data

Biggest move
Regent Park ▲ 59%

The sharpest 1-yr median swing among tracked communities. Thin samples can exaggerate swings — verify with a comp analysis before treating it as trend.

What we’re telling clients today

Buyers: ask for concessions — rate buydowns and repair credits are back on the table. Sellers: presentation and the first two weekends decide your outcome; price accordingly.

Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.

Community Movers

Neighborhoods on the move

Prices rising fastest
Regent ParkNaples$530K▲ 59%
EsplanadeNaples$1.50M▲ 53%
Olde NaplesNaples$5.60M▲ 40%
OrchardsNaples$625K▲ 39%
Twin EaglesNaples$1.29M▲ 34%
Prices cooling fastest
LakewoodNaples$202K▼ 54%
Arbor TraceNaples$162K▼ 53%
Riviera ColonyNaples$122K▼ 51%
Royal HarborNaples$2.98M▼ 37%
Olde CypressNaples$1.11M▼ 35%
Most homes for sale
CanopyNaples$635K15
Selling fastest
FoxfireNaples$625K8 days
Riviera Colony Golf EstatesNaples$265K9 days
Tierra MarNaples$2.08M9 days
Lantana At Olde CypressNaples$1.52M13 days
Naples ManorNaples$390K15 days
Explore Deeper

Naples ZIP codes

Most active communities

Keep Going

Put this data to work

Plain Answers

The questions people actually ask

Should I buy a house in Naples right now?

The data says conditions currently favor buyers in Naples — the Momentum Score reads 40/100. For buyers that means preparation over hesitation: well-priced homes still move fast, but there is more room to negotiate than a year ago. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.

Is Naples becoming more affordable?

Yes, modestly — the median sale price in Naples is $570,000, down 2.5% versus the prior year, while sellers still capture 90.9% of asking price. Softening prices plus normal-length marketing times mean affordability is improving at the margin, though financing costs matter more than list prices for most monthly payments.

Where are prices falling fastest in Naples?

Among tracked communities with enough sales to measure, the sharpest 1-year median declines are Lakewood (-54%); Arbor Trace (-53%); Riviera Colony (-51%). Note that community-level medians move on small sale counts — a few high- or low-end closings can swing them — so treat these as leads for a comp analysis, not verdicts.

Which Naples neighborhoods are most competitive?

Measured by speed of sale, the fastest-moving tracked communities right now are Foxfire (8 days); Riviera Colony Golf Estates (9 days); Tierra Mar (9 days) — homes there go under contract well ahead of the market-wide pace of 73 days.

How does Naples compare to the rest of Collier County?

Naples's median of $570,000 runs 0% below the county-wide median of $570,000, and homes here take 73 days to go under contract versus 74 county-wide.

Questions

Naples housing market FAQ

What is the median home price in Naples?

The median sale price in Naples is currently $570,000, down 2.5% from a year ago, based on MLS sales data updated August 6, 2026.

Is Naples a buyer's or seller's market right now?

The data currently favors buyers. Naples scores 40 of 100 on the Momentum Score. Conditions change; this page updates daily.

How long do homes take to sell in Naples?

The typical home in Naples goes under contract in about 73 days, per current MLS data.

Are home prices in Naples rising or falling?

Median sale prices are down 2.5% year over year based on a rolling comparison of MLS sales.

Put this data to work

Momentum agents use this intelligence every day to price listings and write winning offers across Naples. Talk through what the numbers mean for your move.

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Methodology & Accountability

Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .

Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: August 6, 2026 at 7:18 PM ET

Find homes What's my home worth?

Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.