VillaMar is a master-planned new-construction community in southeast Winter Haven, Polk County, set on the shores of Crystal Lake near LEGOLAND and the historic Cypress Gardens. The community sits within a planned development of roughly 482 acres that was annexed into Winter Haven in 2004 and 2006, with Cassidy Homes as the master developer (GrowthSpotter, May 2021).
The community has been built out in phases by several national and regional homebuilders, including Highland Homes, D.R. Horton, Adams Homes, Meritage Homes, Maronda Homes, and Casa Fresca Homes (builder and GrowthSpotter coverage, 2021 to 2025). In 2021 the master plan was expanded to add roughly 705 more homesites, which could bring the community toward about 2,045 homes at full build-out (GrowthSpotter, May 2021).
Because several builders and phases share the VillaMar name, the floor plan, the builder, the phase, and the specific lot drive value, not the headline. New plans range across one and two stories with three to five bedrooms, so condition and warranty math are about which builder and plan, and the lot, not just the price.
The pitch is new-construction value with resort-style amenities and a Polk County location: a community pool, cabana, and playground on Crystal Lake, with additional amenities under development near the newer phases (builder materials, 2024 to 2026). The work is matching the right plan and lot to real comps, and reading the HOA and CDD math before you commit.