Now Selling

SweetBay: The New-Home Guide.

Panama City · Bay County · New construction

A St. Joe waterfront master-planned community on Panama City's old airport site, now selling across builders. Attributed, dated facts below.

Facts current as of June 2026. Every claim on this page is sourced and dated. By Jon Brooks, Co-Founder of Momentum Realty.
Buying new construction?

Bring your own agent to the builder.

The on-site sales team at any new community works for the builder, not for you, and the builder typically pays your agent's fee. If SweetBay is on your radar, register with your own representation from the first visit. Momentum Realty will personally help you and connect you with the right agent for this corridor.

RealTrends Verified #570 nationally · Top 50 in Florida · 8,500+ customers served · #1 independent in NE Florida

Overview: What Is Announced

SweetBay is a waterfront master-planned community by The St. Joe Company on the site of Panama City's former airport, now selling across multiple builders. As of May 2026, new homes carried a median list price around $526,000.

Source: Homes.com / Movoto, SweetBay, 2026-05.

The community is designed around a traditional-neighborhood plan with a town center, schools, and bayfront access, with builders including Harris Doyle Homes among others.

Source: Harris Doyle Homes, SweetBay, 2026-06.

Quick Facts (All Sourced)

CategoryWhat is announced
DeveloperThe St. Joe Company (multiple builders)
City / CountyPanama City, Bay County
StatusNow Selling
SettingWaterfront, on the former Panama City airport site
PricesMedian new-home list price near $526,000 (May 2026)
BuildersHarris Doyle Homes and others
AmenitiesTown center, parks, trails, bayfront access
SchoolsBay County; confirm assignments by address

Prices are listing data as of mid-2026 and vary by builder and product. Confirm the current price for a specific builder and home, and bring your own representation to the first visit.

Location & Context

SweetBay sits on the former Panama City airport site along North Bay in Bay County, a large infill master plan close to downtown Panama City.

Source: SweetBay, 2026-06.

Its draw is waterfront, walkable, master-planned living in Panama City, a rarity for the market.

What Is Planned

The community is a traditional-neighborhood master plan with a town center, parks, and trails, and multiple builders offering a range of home types.

Source: SweetBay, 2026-06.

Harris Doyle Homes is among the active builders, with the median new-home list price near $526,000 as of spring 2026.

Source: Harris Doyle Homes, SweetBay, 2026-06.
The honest caveat: SweetBay is many builders under one master plan; prices and availability vary. Confirm the specific builder, plan, and the HOA plus any CDD before you rely on any figure.

Taxes & Costs Context

SweetBay is in Bay County, so property taxes follow the county millage plus the community's assessments.

Confirm whether SweetBay carries a CDD in addition to the HOA; large master plans often do, and it shows up on the tax bill. For context, the Bay County figure in our FY2025-26 millage file is a typical total of about 12.28 mills, and actual parcel totals vary by municipality and taxing district, so treat it as a planning number, not a quote.

Source: Momentum Realty millage file (FY2025-26, seeded from county property appraisers and Florida TaxWatch county averages), plus our Bay County property tax guide.

The median new-home list price was near $526,000 in May 2026, but it varies by builder, so anchor to the specific home when you budget.

Source: Homes.com / Movoto, SweetBay, 2026-05.

Schools

SweetBay is served by the Bay County School District and includes planned on-site schools. Confirm the assigned schools for the specific homesite before you buy.

The Timeline

Here is the dated record. It updates as builders release homes and pricing.

  • May 2026SweetBay was actively selling with a median new-home list price around $526,000 across multiple builders. Source: Homes.com / Movoto, SweetBay, 2026-05.

As builders release new homes and resale activity builds, this page upgrades in place to a full guide with live listings.

Get Updates as SweetBay Develops

Tell us your must-haves and budget. We will send SweetBay builder and pricing updates as they publish them, and represent you, not the builder.

Frequently Asked Questions

Is SweetBay in Panama City selling?
Yes. It is a St. Joe waterfront master plan now selling across multiple builders, with a median new-home list price near $526,000 as of spring 2026.
Who develops SweetBay?
The St. Joe Company is the master developer; builders include Harris Doyle Homes and others.
How much do homes cost at SweetBay?
The median new-home list price was near $526,000 in May 2026, varying by builder and home. Confirm current pricing for a specific builder.
What is special about SweetBay?
It is a waterfront, walkable master-planned community on Panama City's former airport site, with a town center and bayfront access.
Does SweetBay have a CDD?
Confirm with the builder; large master plans like this often carry a CDD on top of the HOA.
Where is SweetBay?
On the former Panama City airport site along North Bay in Bay County, near downtown Panama City.
Should I bring my own agent?
Yes. The on-site teams work for the builders. Register with your own representation from the first visit; the builder typically pays your agent fee, and Momentum Realty will represent you.

Plan the numbers and the area before you commit:

More Panama City & Panama City & Bay County guides

Compare before you commit — every guide covers pricing, HOA/CDD, insurance posture, and fit. Browse all of Panama City & Bay County or the full Neighborhood Finder.

Nearby Communities

Explore more neighborhoods near SweetBay: The New-Home Guide with Momentum Realty’s local guides.

LMLatitude Margaritaville Watersound: The New-Home GuidePanama City Beach, FL · 19.7 miWOWatersound Origins: The New-Home GuideSanta Rosa Beach, FL · 24.2 miSRShoal River Landing: The New-Home GuideCrestview, FL · 68.4 miLWLakes of Woodbine: The New-Home GuidePace, FL · 96.1 miGOGaylen Oaks: The New-Home GuidePensacola, FL · 98.2 miRARiverwoods at Advent Christian VillageDowling Park, FL · 141.7 miCRCottages at River HammockDowling Park, FL · 141.9 miCSCharles Springs River EstatesLive Oak, FL · 143.4 miSRSuwannee River Park EstatesLive Oak, FL · 150.7 mi

Browse all Florida neighborhood guides →