Community Details at a Glance
The Homes
Product
Single-family, townhomes, and villas across sub-neighborhoods named for scientists, including Nobel, Marconi, Kettering, Edison, and Granville
Builders
Five active builders, Toll Brothers, ICI Homes, David Weekley, Providence Homes, and Pulte in the Del Webb 55+ section
Sizes
Wide range from townhomes and villas to estate single-family; Granville runs roughly 1,900 to 2,500 square feet, confirm by plan
Ownership
Fee-simple single-family, townhome, and villa; Del Webb is age-restricted 55+
Costs & Fees
HOA
Master plus sub-neighborhood HOA; gated sections carry higher dues, confirm the current figure for a specific home
CDD
eTown carries a CDD assessment on the tax bill; some homes have the CDD bond paid in full, verify per property
Reality
New construction from five builders keeps resale competitive, so comp to the specific plan and sub-neighborhood
Amenities
Recharge
Recharge, the five-acre amenity center with a zero-entry resort pool, lap pool, fitness center, and dog park
Preserve
About half the acreage retained as natural area, with preserve-frontage lots and a trail network
Del Webb
The gated Del Webb 55+ section has its own age-restricted pool, fitness, and social spaces
Future
The Jacksonville Surf Park is a planned future amenity; treat it as upside, not a certainty
Location
Setting
Southside Jacksonville off State Road 9B, east of I-295, ZIP 32256
Access
Close to I-295, I-95, and the J. Turner Butler Boulevard corridor
Employment
About 18 minutes to Mayo Clinic and minutes to the Deerwood and Baymeadows office corridors
Shopping
St. Johns Town Center about 15 minutes, The Avenues Mall about 10 minutes
The Homes & Style
eTown's real estate market is shaped by three forces: the elite Southside location, the continuous new-construction supply across 5 builders, and the future Surf Park amenity option. Understanding how these forces interact is essential to making smart decisions.
eTown median sale price has declined approximately 5-10% year-over-year as of May 2026, with the 12-month median around $447,000-$450,000 versus prior 12-month median around $497,000. This is one of the steeper YoY declines among Northeast Florida master-planned communities. The decline reflects: (1) continuous new-construction supply from 5 builders putting downward pressure on resale, (2) the 2023-2024 mortgage rate environment compressing demand, and (3) some buyer hesitation around the Duval-vs-St. Johns school district trade-off. The declines have improved buyer leverage substantially.
eTown homes average approximately 90 days on market, meaningfully slower than the national average of 54-57 days. This is one of the slowest-moving master-planned communities in Northeast Florida by velocity. The slower velocity is a function of the continuous new-construction supply, the more nuanced school district story, and the still-developing amenity package. For buyers, slower velocity translates to better negotiation leverage. For sellers, it translates to longer carrying costs during listing.
New construction is actively available from all 5 builders. Toll Brothers, ICI Homes, and David Weekley dominate the single-family inventory across Nobel, Marconi, and other sections. Providence Homes adds inventory in mid-price segments. Pulte Homes operates exclusively in the Del Webb 55+ gated section. New construction pricing is typically at or slightly below comparable resale, with builders frequently offering incentive packages (closing cost credits, design center allowances, rate buy-downs). Lead times run 6-12 months for to-be-built homes; quick-delivery (already-under-construction) inventory can close in 2-4 months.
Granville is David Weekley's gated section inside eTown, and the builder markets it as the final single-family neighborhood in the master plan. It sits directly across from The Exchange, eTown's emerging town center, which puts shopping and dining within walking distance. Granville comes in two formats. The 34-foot homesites carry rear-load, two-story plans that have started around the $400,000s, and the 38-foot homesites carry front-load one- and two-story plans that have started in the upper $500,000s, with homes running roughly 1,900 to 2,500 square feet. Every Granville buyer gets access to Recharge, eTown's five-acre amenity center with its zero-entry resort pool, lap pool, fitness center, and dog park, and David Weekley folds lawn maintenance into the package. Homes are zoned to Duval County Public Schools. Because it is positioned as eTown's last single-family section, inventory is limited as it closes out, so a buyer who wants in should move with representation and confirm what David Weekley has remaining.
The future Jacksonville Surf Park is the single most important variable in eTown's resale pricing outlook. If the surf park opens in Q1 2028 on schedule with the full marketed amenity package (56-module Wavegarden Cove lagoon, surf academy, boutique hotel, beach club, wellness center), eTown pricing should see meaningful upside as the unique-amenity story gets validated. If the project faces delays, regulatory complications, or scope reductions, the upside narrows or disappears. Buyers should treat the Surf Park as an option, not a certainty, when pricing eTown homes today.
Living Here
eTown's amenity package today is built around a centralized clubhouse, pools, fitness, and natural area access. The future Jacksonville Surf Park represents the transformative amenity that could redefine the community by 2028. Understanding both the current state and the future option is essential.
The eTown amenity center is centrally located within the community for biking and walking access. Features include:
The gated Del Webb at eTown sub-neighborhood has its own age-restricted (55+) amenity package separate from the main community. Features include dedicated 55+ pool, fitness, social spaces, and programming designed specifically for active adult lifestyle. These amenities are exclusive to Del Webb residents.
eTown's technology focus extends beyond just amenities into the homes themselves. New construction in eTown typically includes smart-home packages with options such as smart thermostats, smart locks, video doorbells, automated lighting controls, smart irrigation, and high-speed fiber connectivity. The exact package varies by builder and floor plan. Energy-efficient construction is standard, with most homes meeting or exceeding current Florida building code energy standards.
The 50% natural area retention is one of eTown's most distinctive features. Roughly 750-850 acres of preserved land are integrated throughout the community, creating natural buffers between sub-neighborhoods, preserve-frontage lot options, and a meaningful trail network through native vegetation. The preserve includes wetlands, pine flatwoods, and mixed hardwood/cypress communities. This is a more substantial natural-area integration than most master-planned communities in Northeast Florida.
The Jacksonville Surf Park is the planned future major amenity that could transform eTown's value proposition. Developed by Aventuur in partnership with The PARC Group, the surf park represents one of the most ambitious master-planned community amenities ever proposed in Northeast Florida. Key facts:
Construction is expected to commence in 2026 with public opening targeted for Q1 2028, subject to further regulatory approvals. The Wavegarden Cove technology is proven in multiple installations globally (Switzerland, Korea, Australia, UK) and produces consistent, high-quality surfing waves in a controlled environment. If delivered on the marketed scope, the Jacksonville Surf Park would be the first major Wavegarden installation in the Southeast US and a unique amenity in Florida.
Realistic assessment: Treat the Surf Park as significant upside option value, not a certainty. Major development projects of this scope frequently encounter delays, regulatory hurdles, or scope adjustments. The current timeline (groundbreaking 2026, opening Q1 2028) is aggressive. The most likely outcome is that the project does open eventually with somewhat reduced scope or delayed timeline. Buying eTown today should be justified by current amenities and location alone, with the Surf Park treated as upside if it materializes as planned.
eTown's location provides exceptional retail access. St. Johns Town Center (10 miles, 15 minutes) is the premier upscale open-air mall in Northeast Florida with Apple, Louis Vuitton, Tiffany, Nordstrom, anchor restaurants like The Capital Grille and Cooper's Hawk, and the regional AMC theater. The Avenues Mall (4 miles, 10 minutes) is the closer indoor mall with Macy's, JCPenney, Sears, and a wide range of mid-tier retail. Flagler Center, also nearby, has additional grocery, retail, and service options.
Multiple Publix locations within 5-10 minutes of eTown. Whole Foods at St. Johns Town Center (15 minutes). Trader Joe's at Town Center. Costco and Sam's Club within 10-15 minutes via I-295. Fresh Market at Tinseltown.
Restaurant options cluster across multiple nearby areas: (1) St. Johns Town Center (15 minutes) with the upscale range, (2) The Avenues area with mid-tier and casual, (3) the Mandarin corridor with established local restaurants, (4) Baymeadows with diverse international and chain options, and (5) the Beaches communities for coastal dining options. The eTown community itself doesn't have major on-site retail/dining, though the future Surf Park development includes restaurant components.
eTown has elite healthcare access. Mayo Clinic Jacksonville is approximately 12 miles north (18 minutes). Baptist Medical Center South is approximately 8 miles south. UF General Medicine is within the broader 15-20 minute corridor. Multiple urgent care and specialty offices in the Baymeadows and Mandarin areas. Flagler Hospital in St. Augustine is 30 minutes south. For healthcare professionals working at Mayo or Baptist, eTown is among the most convenient master-planned community options in Northeast Florida.
St. Johns Town Center (15 minutes) is the regional entertainment hub with AMC, Topgolf nearby, Dave & Buster's, and a range of dining and bar options. The Beaches (22 minutes) offer beach-town entertainment, restaurants, and the boardwalk experience. Downtown Jacksonville (25 minutes) provides sports (TIAA Bank Field for Jaguars, VyStar Veterans Memorial Arena for Icemen/concerts), waterfront dining at the Riverwalk, and cultural attractions. St. Augustine (35 minutes) offers historic attractions, beaches, and weekend dining variety.
Most buyers don't learn these things until after closing. They shape the experience.
The Jacksonville Surf Park is the most ambitious master-planned community amenity ever proposed in Northeast Florida. The development partnership (Aventuur + The PARC Group) is credible. The Wavegarden Cove technology is proven globally. The site is secured. Construction is scheduled to commence 2026, opening Q1 2028. But major development projects of this scope routinely encounter delays, regulatory complications, financing changes, or scope reductions. Treat the Surf Park as upside option value, not a certainty. Buy eTown based on current amenities and location with the Surf Park as bonus, not the inverse.
Del Webb at eTown is technically within the eTown master plan, but operationally it's a separate gated 55+ community with its own amenities, HOA structure, and resident eligibility requirements. Non-55+ buyers cannot purchase in Del Webb. Del Webb residents have access to their own pool, fitness, and social spaces in addition to the broader eTown amenity center. This is a feature for those who want either the 55+ environment or the main community, but verify which section a specific listing is in before falling in love with a home.
90-day average DOM is meaningfully slower than St. Johns master-planned alternatives (typical 45-75 days). For sellers, this means longer carrying costs and more competitive pressure from new construction. For buyers, this means stronger negotiation leverage. Plan ownership horizons accordingly, eTown is a long-hold market, not a short-flip market.
The "smart home" branding is consistent across eTown but the specific included technology varies meaningfully by builder. Toll Brothers smart packages differ from David Weekley smart packages differ from Pulte smart packages. Verify what's actually included with any new construction purchase before assuming features. Don't assume "smart home" means a specific package, get the spec sheet.
Some eTown homes have the CDD bond paid in full by a previous owner, eliminating the bond portion of the CDD assessment going forward. Listings often mention "CDD bond paid in full", pay attention to this. The savings can be $1,500-$3,000+/year over the remaining bond life. Worth verifying for any specific property.
eTown is in Duval County, which has slightly different insurance characteristics than St. Johns County. Most of eTown is in FEMA X flood zones (low-to-moderate risk, optional flood insurance), similar to inland St. Johns alternatives. Hurricane/wind insurance is essentially mandatory. Duval County's effective property tax rate (approximately 1.0-1.1% of assessed value) is similar to St. Johns. The total insurance + tax burden is roughly comparable.
eTown's sub-neighborhoods have meaningfully different characteristics. Nobel (gated, mid-tier ICI/David Weekley) feels different from Marconi (gated, mid-to-premium Toll/ICI/David Weekley) feels different from Kettering (villa-style, often Toll Brothers) feels different from East Village (townhomes, gated) feels different from Granville (gated single-family by David Weekley, the final single-family neighborhood) feels different from Del Webb (55+ gated, Pulte). Work with an agent who knows the sub-neighborhood-level differences to ensure you're picking the right pocket for your priorities.
As long as new construction is actively available from 5 builders, resale prices face competitive pressure. The 5-10% YoY price decline is partly a function of this dynamic plus the 2023-2024 rate environment. Builders price to move inventory, which constrains resale appreciation. Plan accordingly.
Before You Offer
Jacksonville sees coastal, river, and creek flooding, and pockets near the St. Johns River tributaries can sit in higher-risk zones. Jacksonville participates in the FEMA Community Rating System at a class 6, which earns flood-insurance discounts of about 10 percent for homes outside a special flood hazard area and about 20 percent for homes inside one.
The reliable move is to pull the FEMA flood designation for the exact eTown address before you write an offer, since two homes in the same area can fall in different zones. A home in Zone X can cost far less to insure than one near water in Zone AE. Get a bindable flood and homeowners quote during your inspection period, so the cost is in your monthly math before you commit, not after.
The Jacksonville metro is served by Xfinity (Comcast) cable across nearly all addresses and by AT&T with DSL almost everywhere plus fiber to a growing share of homes. If working from home matters, confirm the options, and fiber in particular, at the specific eTown address rather than assuming.
Duval County total millage runs roughly 17.9 to 18.5 mills depending on the taxing district. The Florida homestead exemption for 2026 is 51,411 dollars for those who qualify, and the deadline to file a new homestead exemption is March 1.
The trap to plan for is the post-sale reset: when you buy, the Save Our Homes cap from the previous owner ends and the assessed value resets to the new just value, so your second-year tax bill is often higher than the seller current one. Budget the true number, and confirm whether the specific home carries a CDD or other assessment that is billed separately from the millage and is not reduced by the homestead exemption.
Comparisons
Buyers researching eTown typically evaluate 3-5 alternatives. The most important comparison axis for eTown is the Duval-vs-St. Johns choice, since eTown is one of the few major master-planned options in Duval County.
Both are Duval County master-planned communities feeding the same elementary, middle, and high schools (Mandarin Oaks, Twin Lakes Middle, Atlantic Coast HS). Tamaya is gated, Mediterranean-architecture-only, smaller in scale (~360 homes vs eTown's ~1,900), and priced meaningfully higher (median $781K vs eTown's $459K). eTown offers more builder variety and price-point variety, better commute access (closer to Mayo and Town Center), and the future Surf Park option. Tamaya offers a more cohesive architectural identity and gated community feel throughout. Choose Tamaya for premium Duval gated luxury with architectural uniformity. Choose eTown for price-point variety, multi-builder choice, smart-community design, and the future Surf Park option.
Similar median pricing ($459K vs $493K). Both are active build-out master-planned communities. The major differences: SilverLeaf has no CDD fees (structural cost advantage of $20K-$40K+ over 10 years), is in St. Johns County feeding Tocoi Creek HS, and is much larger in scale (8,500 acres vs eTown's ~1,700). eTown has CDD assessments, is in Duval County feeding Atlantic Coast HS, but offers superior location (closer to Mayo, Town Center, beaches by 10-25 minutes per trip) and the future Surf Park amenity option. Choose SilverLeaf for cost-of-ownership savings and St. Johns school district. Choose eTown for commute advantage and Duval location, with the Surf Park upside.
Nocatee is St. Johns County with established mature amenities (Splash Water Park, Spray Park, Town Center with major dining/retail), top-tier St. Johns schools, and CDD fees in similar ranges. Nocatee pricing is higher than eTown ($565K-$850K vs eTown median $459K). The location trade-off: Nocatee is 15-20 minutes further from Mayo Clinic and Town Center than eTown. The amenity trade-off: Nocatee has mature, opened amenities today; eTown has the more ambitious future Surf Park option but more modest current amenities. Choose Nocatee for mature amenity infrastructure and top St. Johns schools. Choose eTown for commute advantage, lower entry pricing, and Surf Park upside.
Beachwalk has the unique 14-acre Crystal Lagoon as its signature amenity, St. Johns County schools (Beachside HS), and mandatory club membership fees that add $250-$400+/month versus eTown. Pricing: Beachwalk runs higher ($650K median vs eTown's $459K). Location: eTown is meaningfully closer to Mayo Clinic, Town Center, and downtown. School trade-off: Beachside HS (St. Johns, opened 2022) versus Atlantic Coast HS (Duval, established 2010, US News #181 FL). Choose Beachwalk for the Crystal Lagoon. Choose eTown for elite location and lower cost-of-ownership, with the Surf Park as future upside option.
Very different positioning. JCP is established (1994-2004 build-out), mature, has heavily amortized low CDD, feeds top-tier St. Johns schools (Creekside HS top 5.6% FL), and offers on-site golf and a 16,000 sqft rec center. eTown is newer (2018+), still building, has standard CDD, feeds Atlantic Coast HS, and offers the future Surf Park option. Pricing is similar at the median ($459K vs $535K). The school comparison strongly favors JCP. The location and future amenity comparison favors eTown. The maturity comparison favors JCP. Choose JCP for established neighborhood and elite St. Johns schools. Choose eTown for Mayo Clinic commute and future Surf Park upside.
Who It Fits
eTown fits the buyer who wants a multi-builder Southside master plan with real price-point variety, from townhomes and villas to estate single-family, and who values a short commute to Mayo Clinic, the Deerwood and Baymeadows office corridors, and St. Johns Town Center. It fits the buyer drawn to the Recharge amenity center, the preserve trail network, and a technology-focused community, the active-adult buyer who wants the gated Del Webb 55+ section, and the buyer comfortable treating the planned Jacksonville Surf Park as upside rather than a guarantee. It does not fit the buyer who wants a fully mature amenity package today, the buyer chasing the lowest carrying cost with no CDD, or the buyer set on St. Johns County schools; for those, an established St. Johns master plan is the better target. And because five builders keep resale competitive and velocity slower, it does not fit a short-hold buyer who needs fast resale; plan a longer ownership horizon and comp to the specific section.























