Watercolor in Santa Rosa Beach

Watercolor
Homes for Sale in Santa Rosa Beach, FL

Community in Santa Rosa Beach · Walton County · ZIP 32459
2,738 homesBuilt 1910–2024Median sale $2.96M
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Live Market Pulse
47/100
Market Heat
Normal for Watercolor
2013 → 2026 · 92 at the 2022 peak
0 is Watercolor's coldest market since 2013, 100 its hottest. Today: 47. How it's scored

Photo via Emerald Coast MLS

Built fromLive Emerald Coast MLS data23 years of closingsFL DOR public recordsUpdated twice daily
Live · Watercolor Housing Pulse Emerald Coast MLS + public records Analysis by Momentum Realty · $3.5B+ sold · 10,000+ customers served · Top 1% in Florida (RealTrends)
Price
$2.96M ▼
Median sold · 12 mo
down 5.7% vs the prior 12 months
-5.7% ▼
1-yr price change
n = 90 and 52 sales in the two windows
94.2%
Sale vs ask
+204%
T12M median vs 2012
from a $975K median in 2012
Tempo
55days
Median DOM · closed
5 days at the 2022 low
17%
Under contract
Walton: 18% (698 of 3,872)
816 · 172
For sale · pending
live counts, refreshed twice daily
90
Sold · last 12 mo
10-yr average: about 60 a year
Ownership and context
35%
Owner-occupied · Watercolor
1042 of 2995 parcels homesteaded (FL DOR 2025)
65%
Non-owner-occupied · Watercolor
incl. 26% trust or LLC-held · 42% out-of-state
2,738
Homes in the community
plus 257 vacant residential lots · 2995 residential parcels (FL DOR 2025)
Track record · 23 years of records
312
Recorded sales · 2024-2025
median $980K · qualified sales on the county roll (FL DOR 2025)
1910–2024
Years homes were built
median 2009 · county roll (FL DOR 2025)
3.3%/yr
Turnover rate
about 90 of 2738 homes trade a year

Homes For Sale Right Now in Watercolor

Live MLS inventory for Watercolor. Every active listing, what is under contract right now, and the last 12 months of closed sales, refreshed twice a day. Closed comps beat an algorithm's guess every time.

Active and pending Watercolor listings as of 2026-10-23, priced high to low. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Tap any home to ask about it.

Jon Brooks, Co-Founder of Momentum Realty
Jon's Read · written July 25, 2026

Price in WATERCOLOR is driven by location and product, not by any amenity package pulled from current listings. The median sits at $3,000,000, and that figure reflects proximity to the water and the design and condition of the homes far more than any single feature. Expect a wide spread beneath and above that number, sorted largely by how close a property sits to the beach and how finished it is.

The current posture is a cooling one. Prices are down 10.4% year over year, and median days on market runs to 55 — homes are sitting, not flying. With a market heat score of 45, this is a buyer who can take time and negotiate, and a seller who needs realistic pricing and patience rather than a listing that assumes the last cycle's momentum.

Figures in this note are as of July 25, 2026. The live market numbers elsewhere on this page update nightly and are newer.

Watercolor Housing Pulse · Momentum Research · as of September 20, 2026

Watercolor right now

🟡 Off the recent peak. The trailing-12-month median ($2.96M) is down 5.7% from the prior 12 months ($3.14M) and up 204% since 2012.Momentum Research, record-level Emerald Coast MLS closed sales, 12-month windows ending September 20. Confidence: Very High (90 and 52 sales in the two windows).

Jump to: Price history & scorecard · Homes for sale · Schools · FAQ

· Updated September 20, 2026 · Live data: Emerald Coast MLS, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness

The 60-Second Overview

Watercolor market snapshot (as of September 20, 2026): the median sale price is about $2.96M, and a median 55 days on market for closed sales. The trailing-12-month median is down 6% from the prior 12 months and up 204% since 2012, computed from record-level Emerald Coast MLS closed sales (90 closings in the current window).

Watercolor is a community of 2,738 homes in Santa Rosa Beach, Walton County, built between 1910 and 2024 (median 2009), with a median living area of about 2,528 square feet. 35% of parcels are homesteaded, the owner-occupancy proxy in the Florida DOR assessment roll (2025 roll, public records).

WATERCOLOR is a coastal luxury market in Santa Rosa Beach where the price sorts by proximity to the water and the quality of the home, not by a standardized amenity set. The story right now is a softening one, with values off from a year ago and homes taking meaningful time to sell.

Best for

  • Cash-strong buyers at the seven-figure level who want to use today's leverage
  • Second-home or coastal buyers who value location and finish over amenities
  • Patient buyers willing to wait for the right property in a slow-moving market

Probably not for

  • Anyone needing a quick resale or a short holding period
  • Buyers counting on near-term appreciation to justify the purchase
  • Value shoppers looking for an entry-level coastal price point

Price History: What Homes Here Have Actually Sold For

Median sale price over the trailing 12 months ending September 20 of each year, from record-level Emerald Coast MLS closed sales. Same methodology as every appreciation figure on this page: the 2026 point ($2.96M) IS the median in the snapshot above, and the move from 2025 ($3.14M) IS the -5.7% one-year change.

Windows contain 18 to 109 sales each (90 in the current window); every figure carries its sample size. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.

Median sale price · trailing 12 mo
$1M$2M$3M20122014201620182020202220242026
Down 5.7% year over year; up 204% since 2012.
Median days on market · closed sales
010020020122014201620182020202220242026
5 days at the 2022 low; 55 now.
Sale price vs original ask · median
90%100%20122014201620182020202220242026
94.2% now.
Homes sold per 12-mo window
05010020122014201620182020202220242026
18 to 109 a year; 90 in the current window.
Market Heat · 0 coldest, 100 hottest in the record
20406080seller-leaningbuyer-leaning2014201620182020202220242026
92 at the 2022 peak, 17 in the troughs, 47 now. Same score as the hero card, full history.
How much local inventory is already under contract

18% of homes for sale in ZIP 32459 are already under contract (under contract ÷ under contract + active listings) — a read on how much of the available inventory buyers have already claimed. Source: MLS data (2026-09-20).

Watercolor Market Scorecard

Balanced

Watercolor is currently a balanced market., a median asking price of $689,500, and homes go under contract in about 87 days.

$689,500
Median list
$2,962,500
Median sold
87
Days on mkt
857/157/12
Active/Pend/Sold

Go deeper: ZIP market scorecard · county scorecard · true cost calculator · affordability calculator.

Live data: Emerald Coast MLS, refreshed twice daily. Market metrics only; these describe homes for sale and recent sales, not residents.

Housing distress & ownership in WATERCOLOR, Santa Rosa Beach

Who owns here, how much is not owner-occupied, and how much for-sale inventory is under distress.

Active inventory in distress
0.0%
0 of 12 listings
Distress share trend — 0.0% now (2026-08-10 → 2026-10-22)

Source: Momentum Realty Research. Ownership & parcels from the FL DOR 2025 tax roll; distress from MLS active-listing status/remarks; price from MLS closed sales. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.

Listing locations from Emerald Coast MLS. Map data © OpenStreetMap contributors.

Schools

In short
  • Walton County Public Schools
  • Verify the zoned schools by address
  • Magnet and choice options may be available
  • Van R Butler · Elementary
  • Emerald Coast · Middle
  • South Walton · High

Zoned schools reflect the assignments reported on recent Watercolor listings and can change; always confirm with Walton County Public Schools for a specific address.

Buying with schools in mind? We can confirm the exact zoned schools for any Watercolor address.

If we were buying in Watercolor today, this is the order of operations we would run for our clients.

1

Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.

2

Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.

3

Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.

4

Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.

5

Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Watercolor.

Best Buy
Buyers with a seven-figure budget who want a coastal home and can move on their own timeline.
Biggest Risk
Prices are softening, down over the past year after a long run-up.
Sweet Spot
A well-located, well-finished home bought with disciplined pricing against the current comps.
Avoid If
You need to sell quickly or expect fast, guaranteed gains.

A luxury market resetting

The long arc here is strong: values are up 206% since 2012. But the recent trend cuts the other way, with a 10.4% decline over the past year. That combination — a big multi-year run followed by a pullback — is what a buyer should weigh, because it means today's median of $3,000,000 is being tested rather than confirmed.

Inventory reinforces the buyer's leverage. With 2,599 active listings against just 89 closings in the window, there is far more for sale than is currently clearing. That imbalance, paired with a 55-day median time on market, gives serious buyers room to be selective and disciplined on price.

“

The location and the amenities are priced into every listing in Watercolor. The deal is won or lost on condition, the comps, and the renovation math.

Jon Brooks · Founder, Momentum Realty
6.1C+ · Buy Score
Long-Term Appreciation10.0/10
Recent Direction4.6/10
Owner Commitment3.5/10
Pricing Power6.2/10

Momentum Intelligence Scores are our proprietary, qualitative assessment on a 0 to 10 scale, built from the record-level market data on this page. They are a framework for comparing communities, not a guarantee of future value and not advice on a specific home; unlike an automated value estimate they do not price your home, they grade the community on evidence you can inspect. Composite is the plain average of the 4 factors (6.1). Basis: Long-Term Appreciation +204% since 2012; Recent Direction -5.7% year-over-year; Owner Commitment 35% owner-occupied; Pricing Power 94.2% sale-to-list. Refreshed with each data update.

Why work with Momentum here

In a market this thin on closings and this deep on inventory, pricing and negotiation are everything. We read the actual comps behind the median, tell a seller what will move and what will sit, and help a buyer use the current leverage without overpaying for condition or location they are not actually getting.

Watercolor in 15 seconds.

Best forBuyers with a seven-figure budget who want a coastal home and can move on their own timeline.
Biggest advantageDeep inventory and slow days on market hand buyers real negotiating leverage.
Biggest riskPrices are softening, down over the past year after a long run-up.
Sweet spotA well-located, well-finished home bought with disciplined pricing against the current comps.
Avoid ifYou need to sell quickly or expect fast, guaranteed gains.
The takeaway

Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Watercolor sales matched to your home.

What is your Watercolor home worth?

Get a no-obligation home value based on real comparable sales in Watercolor, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.

See homes for sale in Watercolor on the map →

Real comps, not an automated estimate.

Recent Developments in Zz Emeraldcoast Walton Unassigned

Development, infrastructure, retail, and school activity affecting Zz Emeraldcoast Walton Unassigned, tracked by our team and summarized from public reporting and official sources, with links to the original coverage. Last updated October 2026.

  1. July 2026
    Infrastructure

    Scenic Walton advances underground utilities and gateway landscape projects

    Scenic Walton reported progress on countywide initiatives, including a $200,000 Freeport U.S. 331 gateway landscape project supported by a $100,000 FDOT Highway Beautification Grant, plus a 30A West gateway landscape project and early planning for countywide underground utilities. Funding for the utilities study advanced into Walton County's draft budget for fiscal year 2026 to 2027.

    What it may mean for the marketAdvances roadway beautification and stormwater improvements along the Freeport U.S. 331 corridor and the 30A west gateway and lays groundwork for utility resilience upgrades across Walton County. The site is about 16 miles northeast of Zz Emeraldcoast Walton Unassigned.

    Source: Get The Coast

Development alerts for Zz Emeraldcoast Walton UnassignedGet a short monthly email when something new is approved, funded, or opens near Zz Emeraldcoast Walton Unassigned.

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Summaries reflect public reporting and official sources linked above as of the dates shown. Project details, timelines, and approvals can change. Commentary on potential market effects is general observation, not investment advice or a prediction for any specific property. For the freshest items across the whole region, see This Week in Northeast Florida.

Frequently Asked Questions

What is the median home price in Watercolor?
The median sale price in Watercolor was $2.96M over the 12 months ending September 20, 2026 (90 closed sales, Emerald Coast MLS).
How long do homes in Watercolor take to sell?
Homes that closed in the 12 months ending September 20, 2026 took a median 55 days on market (90 sales, Emerald Coast MLS).
How many homes are in Watercolor?
The Florida DOR 2025 assessment roll shows 2,738 homes plus 257 vacant residential lots in Watercolor (public records).
What share of Watercolor is owner-occupied?
35% of Watercolor parcels carry a homestead exemption on the 2025 Florida DOR roll, the owner-occupancy proxy in public records.
When were the homes in Watercolor built?
Homes in Watercolor were built between 1910 and 2024, with a median year built of 2009 (FL DOR 2025 roll).
Have Watercolor home prices gone up?
The trailing-12-month median is up 204% since 2012, from $975K to $2.96M (Emerald Coast MLS closed records).
Who is the best real estate agent for Watercolor?
The best agent for Watercolor is one who actively works Santa Rosa Beach and knows the community's pricing, fees, and current inventory. Tell us what you're looking for in the form on this page and Momentum Realty will match you with a local specialist for Watercolor.
How do I find a top Santa Rosa Beach real estate agent who knows Watercolor?
Share a few details in the form on this page. Momentum Realty has 320+ agents and more than $3.5B in closed sales, and we'll connect you with one who knows Watercolor and the wider Santa Rosa Beach area.
Can Momentum Realty connect me with an agent for Watercolor?
Yes. Use the form on this page and we'll introduce you to a local specialist who can guide your Watercolor purchase or sale - no call center and no pressure.
Cash-strong buyers at the seven-figure level who want to use today's leverageExcellent fit
Second-home or coastal buyers who value location and finish over amenitiesExcellent fit
Patient buyers willing to wait for the right property in a slow-moving marketExcellent fit
Anyone needing a quick resale or a short holding periodProbably not
Buyers counting on near-term appreciation to justify the purchaseProbably not
Value shoppers looking for an entry-level coastal price pointProbably not

Nearby Communities

Explore more neighborhoods near Watercolor with Momentum Realty’s local guides.

Whispering Lake0.1 mi away · median $510K, 4 sales/12 moKara Lake Townhomes0.4 mi away · 44 homes, built 2021–22, 2 for saleSanta Rosa Pines0.6 mi away · 11 homes, built 1976–19Palmetto Plantation0.8 mi away · 53 homes, built 1999–22, 1 for salePinewood 30A0.8 mi away · 4 for saleWalton S Landing0.9 mi away · median $585K, 3 sales/12 moChat Holly0.9 mi awaySandal Beach0.9 mi away

Browse all neighborhood guides →

Data sources & freshness

Live listingsEmerald Coast MLS, refreshed twice daily (last: October 23, 2026)
Community market statsEmerald Coast MLS closed sales, 12-month windows ending September 20, 2026
Housing stock & ownershipFlorida DOR assessment roll (street-list match (68 streets, ZIP 32459/32461))
Under-contract sharesEmerald Coast MLS records, as of 2026-09-20
Historical depthClosed-sale records back to 2003 (844 transactions analyzed)

Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.

Momentum Research figures are our own analysis of Emerald Coast MLS records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.

Own a home here?

You just read the data. Now see what your home is worth.

The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the Emerald Coast MLS member average and 8 days faster, and we’ll price yours against live local comps.

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CallFree valuation →
Thinking of selling in WATERCOLOR? 90 recorded closings; median 54 days on market (window ending 2026-09-20). See the Walton County sell-now-or-wait data, what made 201,552 Florida listings fail in the last 12 months, or compare a cash offer vs. listing. Compiled from MLS records; deemed reliable but not guaranteed.
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