Santa Rosa Beach
Housing Market

City market report · Walton County · 6 ZIP codes

Median sale price $925,000, up 0.4% year over year, with homes going under contract in about 77 days, 359 homes on the market.

90 communities reporting683 sales analyzedRefreshed twice dailyMomentum Score 47
Live Market Pulse
47/100
Momentum
Buyer's Opportunity
Buyers are negotiating roughly 7% off asking. Recalculated every day from licensed MLS data · last refresh August 6, 2026 at 7:18 PM ET.
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Live · Santa Rosa Beach Housing Pulse Licensed FL MLS feeds + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$925K
Median sold · 12 moConfidence: High
up 0.4% vs the prior 12 months
+0.4%
1-yr price change
n = 683 recent sales
93.1%
Sale vs ask
Walton County: 94.8% · +0.7pp vs prior yr
$654K
Walton County home value
Zillow ZHVI, monthly · -0.7% vs a year ago
Tempo
77days
Median DOM · closed
Walton County: 77 days · -10.0 days vs prior yr
359 · 70
For sale · pending
live counts, refreshed twice daily
Market context
21%
Listings with price cuts
Walton County · Zillow · +0.2pp vs prior month
2,929
County for-sale inventory
Zillow, monthly · +1.1% vs prior month
0%
Cash buyers
share of sales · peak 0%
47/100
Momentum score
Buyer's Opportunity
90
Communities reporting
of 370 tracked in Santa Rosa Beach
Economy & people · county layer
$79,281
Median household income
U.S. Census ACS, county
79,846
County population
+21.2% since 2018
8.2×
Price to income
county home value vs median income
77%
Owner-occupied
U.S. Census ACS, county
$1,709/yr
Median property tax
county, ACS
Licensed FL MLSZillow ResearchU.S. Census ACSPublic records
$3.5B+ sold 8,500+ families served Top 1% in Florida · RealTrends 800+ five-star reviews Licensed FL MLS data Updated daily
Today's Take · August 6, 2026
Jon Brooks
Jon Brooks
Co-Founder, Momentum Realty · CEO, Momentum Research
Housing Market Analyst

Prices are up 0.4% versus the prior year and sellers are still collecting 93.1% of asking. Taken together, the data points to a broadly balanced market where preparation decides who wins.

What It Means

Who has leverage right now

BUYER'S SELLER'S 47
Momentum Score
Buyer leverage53
Seller leverage47

Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors neither side decisively.

Momentum Outlook
  • Mortgage sensitivity — at 8.2× income, this market is highly sensitive to rate moves; rate relief tends to show up in demand here quickly.

Derived from current Santa Rosa Beach data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.

Supply by Price Band

One inventory number hides four different markets

$300K–$500K
mo · buyer-tilted · 34 active
$500K–$750K
mo · buyer-tilted · 83 active
$750K+
mo · buyer-tilted · 241 active

Months of supply = active listings ÷ monthly sales pace, bucketing communities by their recent median. 3–6 months is the balanced band.

Neighborhood Heat Map

Where Santa Rosa Beach is hot — and where it isn't

Each dot is a community (90 shown, sized by sales volume rank). Click any dot to open its full neighborhood guide.

Analysis

The read on Santa Rosa Beach

The median sale price across Santa Rosa Beach currently stands at $925,000, up 0.4% from a year ago. The typical home goes under contract in about 77 days. Sellers are capturing 93.1% of their original asking price on average.

There are 359 active listings on the market, with 70 more already under contract.

Santa Rosa Beach prices sit above the Walton County median by roughly 45%. Zillow's home value index for Walton County stands at $654,436. About 21% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.

Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for Santa Rosa Beach is 47 of 100 — buyer's opportunity territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of August 6, 2026.

Trends & History

Santa Rosa Beach since 2012 — and where it’s heading

A median home here sold for $298,316 in 2012 and $1,124,097 over the last recorded year — 277% appreciation across 14 years of recorded sales.

Median sale price · 2012–2026 (6,202 recorded sales)

$281K$711K$1.14M$1.12M2012: $298K2013: $302K2014: $333K2015: $407K2016: $492K2017: $480K2018: $634K2019: $577K2020: $659K2021: $948K2022: $991K2023: $1.00M2024: $1.11M2025: $1.09M2026: $1.12M20122015201920232026

Days on market by year

17d73d128d77d2012: 126d2013: 84d2014: 78d2015: 113d2016: 91d2017: 76d2018: 69d2019: 76d2020: 82d2021: 27d2022: 20d2023: 61d2024: 83d2025: 87d2026: 77d20122015201920232026

Cash buyers · share of sales

-1%0%1%0%2016: 0%2017: 0%2018: 0%2019: 0%2020: 0%2021: 0%2022: 0%2023: 0%2024: 0%2025: 0%2026: 0%20162018202120242026

Home value trend · Walton County (Zillow ZHVI)

$646K$653K$659K$654KJun '25: $659KJul '25: $654KAug '25: $651KSep '25: $650KOct '25: $648KNov '25: $647KDec '25: $647KJan '26: $646KFeb '26: $648KMar '26: $652KApr '26: $655KMay '26: $656KJun '26: $654KJun '25Sep '25Dec '25Mar '26Jun '26

For-sale inventory · county (Zillow)

2,4192,7313,0432,929Jun '25: 3,017Jul '25: 3,031Aug '25: 2,976Sep '25: 2,874Oct '25: 2,785Nov '25: 2,705Dec '25: 2,579Jan '26: 2,475Feb '26: 2,432Mar '26: 2,569Apr '26: 2,742May '26: 2,896Jun '26: 2,929Jun '25Sep '25Dec '25Mar '26Jun '26
Detached Single Family 83%Townhome 10%Condo 7%
Local Economics · county layer

What’s driving Santa Rosa Beach

Who’s moving here
+2,430 net residents/yr

Top inbound states: GA, TX, AL, TN. Movers arriving report ~$178,385 average income. Source: IRS SOI county-to-county migration, 2022-2023

Insurance reality check
$1,942/yr avg premium

433 Citizens policies in force in Walton County — the state-backed insurer of last resort. Budget insurance into any Walton purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026

Building pipeline
2,399 units permitted -17% YoY

1,427 single-family · 972 multi-family · 30.0 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025

Momentum Research Desk

The calls we’re making from today’s data

Biggest move
BEACH HIGHLAND 1ST ADD ▼ 41%

The sharpest 1-yr median swing among tracked communities. Thin samples can exaggerate swings — verify with a comp analysis before treating it as trend.

What we’re telling clients today

Both sides have a case: buyers should negotiate on days-on-market, sellers should lean on the under-contract rate. Preparation, not the market, decides who wins a balanced tape.

Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.

Compare Markets

How it stacks up across Walton County

MarketMedianActiveScore
Santa Rosa Beach ← this page$925K35947
Miramar Beach$778K34640Open →
Freeport$389K23455Open →
Inlet Beach$1.54M12740Open →
Defuniak Springs$190K4150Open →
Community Movers

Neighborhoods on the move

Prices rising fastest
EAGLE BAYSanta Rosa Beach$485K▲ 33%
PEACH CREEKSanta Rosa Beach$558K▲ 15%
ESCADASanta Rosa Beach$500K▲ 15%
DAUGHETTES AMENDEDSanta Rosa Beach$1.02M▲ 14%
BOTANY BAYOUSanta Rosa Beach$1.07M▲ 10%
Prices cooling fastest
BEACH HIGHLAND 1ST ADDSanta Rosa Beach$1.62M▼ 41%
GULF SHORE MANORSanta Rosa Beach$1.48M▼ 26%
WATERSOUND WEST BEACHSanta Rosa Beach$1.91M▼ 26%
SERENITY AT DUNE ALLENSanta Rosa Beach$925K▼ 24%
LAKESIDE AT BLUE MOUNTAIN BEACHSanta Rosa Beach$1.25M▼ 14%
Most homes for sale
DRIFTWOOD ESTATESSanta Rosa Beach$570K15
GULF SHORE MANORSanta Rosa Beach$1.48M15
HIGHLAND PARKSSanta Rosa Beach$925K14
PEACH CREEKSanta Rosa Beach$558K13
CYPRESS DUNESSanta Rosa Beach$1.20M11
Selling fastest
THE SHOALSanta Rosa Beach$874K1 days
COTTAGE GROVESanta Rosa Beach$1.24M4 days
WATERSOUND WEST BEACHSanta Rosa Beach$1.91M30 days
CHURCH STREET VILLAGESanta Rosa Beach$500K32 days
DRIFTWOOD ESTATESSanta Rosa Beach$570K44 days
Explore Deeper

Santa Rosa Beach ZIP codes

Most active communities

Keep Going

Put this data to work

Plain Answers

The questions people actually ask

Should I buy a house in Santa Rosa Beach right now?

The data says conditions currently favor neither side decisively in Santa Rosa Beach — the Momentum Score reads 47/100. For buyers that means preparation over hesitation: well-priced homes still move fast, but there is more room to negotiate than a year ago. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.

Is Santa Rosa Beach becoming more affordable?

No — the median sale price in Santa Rosa Beach is $925,000, up 0.4% versus the prior year, while sellers still capture 93.1% of asking price. Rising prices mean waiting has a cost; affordability hinges mostly on your rate.

Where are prices falling fastest in Santa Rosa Beach?

Among tracked communities with enough sales to measure, the sharpest 1-year median declines are BEACH HIGHLAND 1ST ADD (-41%); GULF SHORE MANOR (-26%); WATERSOUND WEST BEACH (-26%). Note that community-level medians move on small sale counts — a few high- or low-end closings can swing them — so treat these as leads for a comp analysis, not verdicts.

Which Santa Rosa Beach neighborhoods are most competitive?

Measured by speed of sale, the fastest-moving tracked communities right now are THE SHOAL (1 days); COTTAGE GROVE (4 days); WATERSOUND WEST BEACH (30 days) — homes there go under contract well ahead of the market-wide pace of 77 days.

How does Santa Rosa Beach compare to the rest of Walton County?

Santa Rosa Beach's median of $925,000 runs 45% above the county-wide median of $640,000, and homes here take 77 days to go under contract versus 77 county-wide.

Questions

Santa Rosa Beach housing market FAQ

What is the median home price in Santa Rosa Beach?

The median sale price in Santa Rosa Beach is currently $925,000, up 0.4% from a year ago, based on MLS sales data updated August 6, 2026.

Is Santa Rosa Beach a buyer's or seller's market right now?

The data currently is roughly balanced. Santa Rosa Beach scores 47 of 100 on the Momentum Score. Conditions change; this page updates daily.

How long do homes take to sell in Santa Rosa Beach?

The typical home in Santa Rosa Beach goes under contract in about 77 days, per current MLS data.

How many homes are for sale in Santa Rosa Beach?

There are approximately 359 active listings in Santa Rosa Beach as of August 6, 2026.

Are home prices in Santa Rosa Beach rising or falling?

Median sale prices are up 0.4% year over year based on a rolling comparison of MLS sales.

Put this data to work

Momentum agents use this intelligence every day to price listings and write winning offers across Santa Rosa Beach. Talk through what the numbers mean for your move.

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Methodology & Accountability

Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .

Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: August 6, 2026 at 7:18 PM ET

Find homes What's my home worth?

Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.