HOLLY HILLS
Homes for Sale in Crestview, FL

Community in Crestview · Okaloosa County · ZIP 32536
304 homesBuilt 1919–2024Median sale $380K
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True comps, carrying-cost math, and listings before the portals.

Built fromLive emeraldcoast data21 years of closingsFL DOR public recordsUpdated twice daily
Live · HOLLY HILLS Housing Pulse emeraldcoast + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$380K
Median sold · 12 mo
97.6%
Sale vs ask
Okaloosa median: 96.6%
Tempo
91days
Median DOM · closed
4 days at the 2021 low
4
Sold · last 12 mo
10-yr average: about 3 a year
Ownership and context
77%
Owner-occupied · HOLLY HILLS
240 of 313 parcels homesteaded (FL DOR 2025)
23%
Non-owner-occupied · HOLLY HILLS
incl. 4% trust or LLC-held · 4% out-of-state
0%
Cash buyers · HOLLY HILLS
0 of 4 sales, 12 mo ending July 2026
304
Homes in the community
plus 9 vacant residential lots · 313 residential parcels (FL DOR 2025)
Track record · 21 years of records
Est. 1919
Community established
homes built 1919-2024, median 1989 (FL DOR 2025)
1.3%/yr
Turnover rate
about 4 of 304 homes trade a year
Jon Brooks, founder of Momentum Realty
Jon's Current Read

Holly Hills isn't a subdivision with a single build era and a tidy price band — it's a stretch of Crestview housing that spans more than a century of construction, from 1919 through 2024, with the median home landing around 1989. That range is the whole story on price. At a median of roughly $380K, what you pay tracks condition, vintage, and how much updating a given home has absorbed far more than any neighborhood premium. Two homes a block apart can trade very differently based on what's been done to them.

The market posture here is patient. Median days on market sit at just over 90, which tells sellers to price to condition and expect a real marketing window, not a bidding war. For buyers, that same number is leverage — there's time to inspect, evaluate, and negotiate, and with older stock in the mix, inspection matters. This is a market that rewards diligence on both sides rather than speed.

The 60-Second Overview

HOLLY HILLS market snapshot (as of July 25, 2026): the median sale price is about $380K, and a median 91 days on market for closed sales.

HOLLY HILLS is a community of 304 homes in Crestview, Okaloosa County, built between 1919 and 2024 (median 1989.0), with a median living area of about 2,368 square feet. 77% of parcels are homesteaded, the owner-occupancy proxy in the Florida DOR assessment roll (2025 roll, public records).

Holly Hills is a large, heterogeneous pocket of Crestview — 304 homes spanning 1919 to 2024 — where the median home runs about 2,368 square feet. With roughly 77% homesteaded, it reads as an established, owner-occupied area rather than an investor churn.

Best for

  • Buyers around the mid-to-high $300s who will trade a longer search for the right condition-and-vintage match
  • Owner-occupants planning to stay, comfortable in an area with a high homestead share
  • Buyers open to either older stock or newer construction and prepared to inspect thoroughly

Probably not for

  • Buyers who need to close quickly against a market where homes sit past 90 days
  • Anyone wanting a uniform, single-era subdivision with tight, predictable comps
  • Buyers expecting shared community amenities, since none surface from current listings

Windows contain 0 to 5 sales each (4 in the current window); every figure carries its sample size, and thin markets swing on single closings. Listing data provided by the Emerald Coast Association of REALTORS®. Information is deemed reliable but is not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.

Homes sold per 12-mo window
02420122014201620182020202220242026
0 to 5 a year; 4 in the current window.

The real cost & risk here

Before the list price, the Florida math the portals skip. These are Okaloosa County typicals — your exact home, flood zone, and insurance quote will vary, so verify each before you offer.

$2,193/mo
Okaloosa County typical true cost to own
$220/mo
Okaloosa County typical home insurance
Check CDD
Confirm before you offer

County typicals from Momentum’s Florida housing data (Zillow & Realtor.com aggregates, Census, FRED), updated monthly; insurance modeled. Flood zone is property-specific — always confirm via FEMA.

If we were buying in HOLLY HILLS today, this is the order of operations we would run for our clients.

1

Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.

2

Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.

3

Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.

4

Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.

5

Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in HOLLY HILLS.

Best Buy
Buyers who want an established Crestview area and are willing to evaluate homes case by case.
Biggest Risk
Thin recent closings and a century-wide spread make pricing and appraisal comps genuinely tricky.
Sweet Spot
An updated home near the ~$380K median at the roughly 2,368-sqft size.
Avoid If
You need a fast close or a uniform, predictable subdivision.

A condition-driven market, not a cookie-cutter one

The defining fact about Holly Hills is age spread. A median build year near 1989 sits inside a range that opens in 1919 and runs to brand-new 2024 construction. That means the housing stock isn't uniform — you'll find genuinely old homes, late-century builds, and recent construction sharing the same area. Price at the roughly $380K median reflects that middle, but the spread around it is wide and driven by what each home is and how it's been maintained.

The other signal is stability. A homestead share near 77% points to owners who stay, and only a handful of closings in the current window means comparable sales are thin. Combined with a median marketing time just over 90 days, this is a market where the right comp is scarce and pricing is more art than formula. No community amenities surface from current MLS listings, so value here rests on the homes themselves and the Crestview location, not shared facilities.

The location and the amenities are priced into every listing in HOLLY HILLS. The deal is won or lost on condition, the comps, and the renovation math.

Jon Brooks · Founder, Momentum Realty

Why work with Momentum here

With a century-wide age range, thin recent-sales data, and a median marketing window past 90 days, Holly Hills punishes lazy pricing and rewards a broker who reads condition against vintage. We build the comp set by hand, weight for what's actually been updated, and set expectations on timeline honestly — whether you're buying with room to negotiate or selling into a patient market.

HOLLY HILLS in 15 seconds.

Best forBuyers who want an established Crestview area and are willing to evaluate homes case by case.
Biggest advantageA wide age range means real choice — from older character homes to recent construction.
Biggest riskThin recent closings and a century-wide spread make pricing and appraisal comps genuinely tricky.
Sweet spotAn updated home near the ~$380K median at the roughly 2,368-sqft size.
Avoid ifYou need a fast close or a uniform, predictable subdivision.

HOA, CDD & Fees

In short
  • Mandatory HOA — confirm current dues
  • Any club/amenity membership is billed separately

Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.

The takeaway

Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed HOLLY HILLS sales matched to your home.

What is your HOLLY HILLS home worth?

Get a no-obligation home value based on real comparable sales in HOLLY HILLS, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.

See homes for sale in HOLLY HILLS on the map →

Real comps, not an automated estimate.

Frequently Asked Questions

What is the median home price in HOLLY HILLS?
The median sale price in HOLLY HILLS was $380K over the 12 months ending July 25, 2026 (4 closed sales, emeraldcoast).
How long do homes in HOLLY HILLS take to sell?
Homes that closed in the 12 months ending July 25, 2026 took a median 91 days on market (4 sales, emeraldcoast).
How many homes are in HOLLY HILLS?
The Florida DOR 2025 assessment roll shows 304 homes plus 9 vacant residential lots in HOLLY HILLS (public records).
What share of HOLLY HILLS is owner-occupied?
77% of HOLLY HILLS parcels carry a homestead exemption on the 2025 Florida DOR roll, the owner-occupancy proxy in public records.
When were the homes in HOLLY HILLS built?
Homes in HOLLY HILLS were built between 1919 and 2024, with a median year built of 1989.0 (FL DOR 2025 roll).
Do cash buyers compete in HOLLY HILLS?
Cash buyers took 0% of HOLLY HILLS sales in the 12 months ending July 2026 (0 of 4 closings, emeraldcoast).
Who is the best real estate agent for HOLLY HILLS?
The best agent for HOLLY HILLS is one who actively works Crestview and knows the community's pricing, fees, and current inventory. Tell us what you're looking for in the form on this page and Momentum Realty will match you with a local specialist for HOLLY HILLS.
How do I find a top Crestview real estate agent who knows HOLLY HILLS?
Share a few details in the form on this page. Momentum Realty has 280+ agents and more than $3.5B in closed sales, and we'll connect you with one who knows HOLLY HILLS and the wider Crestview area.
Can Momentum Realty connect me with an agent for HOLLY HILLS?
Yes. Use the form on this page and we'll introduce you to a local specialist who can guide your HOLLY HILLS purchase or sale - no call center and no pressure.
Buyers around the mid-to-high $300s who will trade a longer search for the right condition-and-vintage matchExcellent fit
Owner-occupants planning to stay, comfortable in an area with a high homestead shareExcellent fit
Buyers open to either older stock or newer construction and prepared to inspect thoroughlyExcellent fit
Buyers who need to close quickly against a market where homes sit past 90 daysProbably not
Anyone wanting a uniform, single-era subdivision with tight, predictable compsProbably not
Buyers expecting shared community amenities, since none surface from current listingsProbably not

Data sources & freshness

Community market statsemeraldcoast closed sales, 12-month windows ending July 25, 2026
Housing stock & ownershipFlorida DOR 2025 assessment roll (street-list match (6 streets, ZIP 32536/32539))
Historical depthClosed-sale records back to 2005 (40 transactions analyzed)

Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.

Momentum Research figures are our own analysis of emeraldcoast records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.

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Thinking of selling in HOLLY HILLS? 4 recorded closings; median 90 days on market (window ending 2026-07-25). See the Okaloosa County sell-now-or-wait data, what made 201,552 Florida listings fail in the last 12 months, or compare a cash offer vs. listing. Compiled from MLS records; deemed reliable but not guaranteed.
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