Sunrise Beach
Homes for Sale in Panama City Beach, FL
True comps, carrying-cost math, and listings before the portals.
Market Heat
Sunrise Beach is pricing in the mid-$500s right now, and that figure has softened over the past year rather than climbed. A market heat score in the high-20s tells you the same story from a different angle: this is a slow-moving, buyer-patient market, not one where offers stack up on day one.
Homes are sitting just under two months before going under contract, which gives buyers room to negotiate on price and terms rather than compete on speed. For sellers, that means pricing accurately from the start matters more than it would in a hotter market — overreaching on list price here tends to show up as extra time on market, not a bidding war.
Sunrise Beach right now
🟡 Off the recent peak. The trailing-12-month median ($535K) is down 4.9% from the prior 12 months ($562K) and up 143% since 2012. With about 16 sales a year, a single closing can swing this number, so read the level and the decade, not one year's move.Momentum Research, record-level cpar closed sales, 12-month windows ending July 28. Confidence: Medium (17 and 8 sales in the two windows).
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Updated July 28, 2026 · Live data: cpar, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness
The 60-Second Overview
Sunrise Beach market snapshot (as of July 28, 2026): the median sale price is about $535K, and a median 57 days on market for closed sales. The trailing-12-month median is down 5% from the prior 12 months and up 143% since 2012, computed from record-level cpar closed sales (17 closings in the current window).
Sunrise Beach sits within Panama City Beach in Bay County, with pricing and pace right now reflecting a market that has cooled slightly from a year ago even as it holds a substantial long-run gain since 2012.
Who Sunrise Beach is best for.
Best for
- Buyers comfortable negotiating on price who are not in a rush to close
- Sellers who can price accurately against a softened median rather than last year's numbers
- Buyers prioritizing the home and location itself over a shared amenity package
Probably not for
- Buyers who want a fast-moving, competitive-offer environment
- Sellers expecting last year's pricing without adjustment
- Buyers whose priority is an on-site amenity lineup, since none is currently identified here
Price History: What Homes Here Have Actually Sold For
Median sale price over the trailing 12 months ending July 28 of each year, from record-level cpar closed sales. Same methodology as every appreciation figure on this page: the 2026 point ($535K) IS the median in the snapshot above, and the move from 2025 ($562K) IS the -4.9% one-year change.
Windows contain 3 to 34 sales each (17 in the current window); every figure carries its sample size, and thin markets swing on single closings. Listing information provided by the Central Panhandle Association of REALTORS®. Information is deemed reliable but not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.
The Sunrise Beach buying strategy.
If we were buying in Sunrise Beach today, this is the order of operations we would run for our clients.
Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.
Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.
Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.
Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.
Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Sunrise Beach.
A market that has settled, not stalled
The headline number to understand here is the pullback: prices are down close to 5% from a year ago, a moderate correction rather than a collapse. Set against the multi-year view — home values in Sunrise Beach are up well over 140% since 2012 — the current dip reads as a market catching its breath after a long climb, not a reversal of the underlying trend.
With 17 closings in the current window and a market heat score in the high-20s, this is a lower-volume, lower-urgency market. Listing data does not show organized community amenities tied to Sunrise Beach specifically, so value here is driven by the individual home and its location within Panama City Beach rather than by a shared amenity package. That puts more weight on condition, layout, and proximity to the coast when comparing one listing to another.
The location and the amenities are priced into every listing in Sunrise Beach. The deal is won or lost on condition, the comps, and the renovation math.
Momentum Buy Score.
Our proprietary 0 to 10 read across the factors that decide how a home in Sunrise Beach buys, holds, and resells. Momentum Research; not an appraisal.
Momentum Intelligence Scores are our proprietary, qualitative assessment on a 0 to 10 scale, built from the record-level market data on this page. They are a framework for comparing communities, not a guarantee of future value and not advice on a specific home; unlike an automated value estimate they do not price your home, they grade the community on evidence you can inspect. Composite is the plain average of the 3 factors (6.0). Basis: Long-Term Appreciation +143% since 2012; Recent Direction -4.9% year-over-year; Pricing Power 92.0% sale-to-list. Refreshed with each data update.
Why work with Momentum here
In a market moving at this pace, with a wide enough window between listing and contract, pricing strategy and patience matter more than reflexes. We track the median, the days-on-market trend, and the year-over-year direction here specifically, so we can tell a seller when to hold firm on price and a buyer when there is real room to negotiate rather than guessing.
Sunrise Beach in 15 seconds.
HOA, CDD & Fees
- Mandatory HOA — confirm current dues
- Any club/amenity membership is billed separately
Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.
Tools for a Sunrise Beach buy.
Free calculators to pressure-test the real cost before you tour.
Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Sunrise Beach sales matched to your home.
Price it to the comps and condition, not an automated estimate.
If you are thinking about selling in Sunrise Beach, the right list price comes from recent comparable sales matched to your home's condition and location, not an automated estimate.
What is your Sunrise Beach home worth?
Get a no-obligation home value based on real comparable sales in Sunrise Beach, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.
See homes for sale in Sunrise Beach on the map →
Frequently Asked Questions
What is the median home price in Sunrise Beach?
How long do homes in Sunrise Beach take to sell?
Do cash buyers compete in Sunrise Beach?
Have Sunrise Beach home prices gone up?
Who is the best real estate agent for Sunrise Beach?
How do I find a top Panama City Beach real estate agent who knows Sunrise Beach?
Can Momentum Realty connect me with an agent for Sunrise Beach?
Should you buy in Sunrise Beach?
An honest fit check. We will tell you when it is not your community.
Data sources & freshness
| Community market stats | cpar closed sales, 12-month windows ending July 28, 2026 |
| Historical depth | Closed-sale records back to 2012 (238 transactions analyzed) |
Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.
Momentum Research figures are our own analysis of cpar records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.
Own a home here?
You just read the data. Now see what your home is worth.
The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the cpar member average and 8 days faster, and we’ll price yours against live your area comps.
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