VillaMar is a master-planned new-home community in southeast Winter Haven, Polk County, on the shores of Crystal Lake off State Highway 653 (Highland Homes community pages and Polk County development reporting, 2026). Reporting describes it as a roughly 482-acre planned unit development with master developer Cassidy and multiple homebuilders active across phases.
Several builders have sold homes here at various times, including Highland Homes, D.R. Horton, Adams Homes, and others (builder community pages, 2026). The 40-foot series refers to the narrower 40-foot-wide homesites within the plan, generally the more value-priced single-family product, with wider homesites and larger plans offered elsewhere in the community. Confirm the exact builder, plan, homesite width, square footage, and bedroom count for any specific home.
Because this is an active, multi-phase, multi-builder community, the money is made or lost on the builder, the plan, the homesite, and the carrying cost, not on the address alone. The drivers are the HOA dues, the community development district assessment on the tax bill, the builder warranty, and the specific lot, all of which have to be read from the current community documents and the tax record for the exact home.
The pitch is a resort-amenity community in a growing corridor: VillaMar markets a pool, cabana, and playground on Crystal Lake, with additional amenities planned in later phases, and a southeast Winter Haven location reported as minutes from US 27, US 17, and State Road 60, with LEGOLAND Florida nearby. The work is the diligence: compare builders and plans, read the HOA and CDD math, and confirm the homesite and amenity status before you buy.
