34102 (Naples)
Housing Market
Median sale price $570,000, up 4.5% year over year, with homes going under contract in about 68 days.
Momentum
Your exact situation run against today's numbers: true comps, negotiation targets, and the off-market homes portals never show.
Selling instead? See what your home is worth today →
Housing Market Analyst
Prices are up 4.5% versus the prior year and sellers are still collecting 92.8% of asking. Taken together, the data points to a broadly balanced market where preparation decides who wins.
Who has leverage right now
Leverage scores are derived from the Momentum Score (supply, demand, speed, pricing power, and trend). Right now the data favors neither side decisively.
- Mortgage sensitivity — at 6.5× income, this market is highly sensitive to rate moves; rate relief tends to show up in demand here quickly.
Derived from current 34102 data, not a prediction or guarantee. Markets move; talk to an agent before acting on any single reading.
Where 34102 is hot — and where it isn't
Each dot is a community (45 shown, sized by sales volume rank). Click any dot to open its full neighborhood guide.
The read on 34102 (Naples)
The median sale price across 34102 currently stands at $570,000, up 4.5% from a year ago. Buyers are paying a median of $329 per square foot. The typical home goes under contract in about 68 days. Sellers are capturing 92.8% of their original asking price on average.
Zillow's home value index for Collier County stands at $555,973. About 21% of listings county-wide have taken a price cut — a useful gauge of seller flexibility.
Weighing supply, demand, speed, pricing power, and trend together, the Momentum Score for 34102 is 51 of 100 — balanced market territory. This page recalculates every day as new MLS data lands, so the numbers above reflect the market as of August 6, 2026.
34102 since 2012 — and where it’s heading
A median home here sold for $130,000 in 2012 and $1,936,990 over the last recorded year — 1390% appreciation across 14 years of recorded sales. Cash buyers took 42% of recent sales, down from a 42% peak.
Median sale price · 2012–2026 (17,028 recorded sales)
Days on market by year
Cash buyers · share of sales
Home value trend · Collier County (Zillow ZHVI)
For-sale inventory · county (Zillow)
What’s driving 34102
Top inbound states: IL, NY, MA, NJ. Movers arriving report ~$283,468 average income. Source: IRS SOI county-to-county migration, 2022-2023
2,002 Citizens policies in force in Collier County — the state-backed insurer of last resort. Budget insurance into any Collier purchase before you fall in love with a house. Source: Citizens Property Insurance, Detail by County, April 2026
1,945 single-family · 791 multi-family · 7.1 per 1,000 residents. Future supply pressure starts here. Source: U.S. Census Bureau, Building Permits Survey, 2025
The calls we’re making from today’s data
The sharpest 1-yr median swing among tracked communities. Thin samples can exaggerate swings — verify with a comp analysis before treating it as trend.
Both sides have a case: buyers should negotiate on days-on-market, sellers should lean on the under-contract rate. Preparation, not the market, decides who wins a balanced tape.
Generated from today’s data by Momentum’s analysis engine and reviewed on a rolling basis by our broker team.
Neighborhoods on the move
| Olde NaplesNaples | $5.60M | ▲ 40% |
| Eleven Eleven CentralNaples | $2.38M | ▲ 24% |
| MooringsNaples | $5.00M | ▲ 20% |
| Aqualane ShoresNaples | $10.1M | ▲ 18% |
| Naples Bay ResortNaples | $988K | ▲ 15% |
| Royal HarborNaples | $2.98M | ▼ 37% |
| BayfrontNaples | $735K | ▼ 24% |
| Lake ParkNaples | $1.35M | ▼ 23% |
| River ParkNaples | $420K | ▼ 18% |
| Blue HeronNaples | $275K | ▼ 8% |
| Blue HeronNaples | $275K | 42 days |
| Golden Gate EstatesNaples | $570K | 53 days |
| River ParkNaples | $420K | 53 days |
| Naples Bay ResortNaples | $988K | 68 days |
| Royal Bay VillasNaples | $259K | 72 days |
Cities in this ZIP
Most active communities
Put this data to work
The questions people actually ask
Should I buy a house in 34102 right now?
The data says conditions currently favor neither side decisively in 34102 — the Momentum Score reads 51/100. For buyers that means preparation over hesitation: well-priced homes still move fast, but there is more room to negotiate than a year ago. The right timing always depends on your rate, your equity, and how long you plan to stay — not just the market.
Is 34102 becoming more affordable?
No — the median sale price in 34102 is $570,000, up 4.5% versus the prior year, while sellers still capture 92.8% of asking price. Rising prices mean waiting has a cost; affordability hinges mostly on your rate.
Where are prices falling fastest in 34102?
Among tracked communities with enough sales to measure, the sharpest 1-year median declines are Royal Harbor (-37%); Bayfront (-24%); Lake Park (-23%). Note that community-level medians move on small sale counts — a few high- or low-end closings can swing them — so treat these as leads for a comp analysis, not verdicts.
Which 34102 neighborhoods are most competitive?
Measured by speed of sale, the fastest-moving tracked communities right now are Blue Heron (42 days); Golden Gate Estates (53 days); River Park (53 days) — homes there go under contract well ahead of the market-wide pace of 68 days.
34102 (Naples) housing market FAQ
What is the median home price in 34102?
The median sale price in 34102 is currently $570,000, up 4.5% from a year ago, based on MLS sales data updated August 6, 2026.
Is 34102 a buyer's or seller's market right now?
The data currently is roughly balanced. 34102 scores 51 of 100 on the Momentum Score. Conditions change; this page updates daily.
How long do homes take to sell in 34102?
The typical home in 34102 goes under contract in about 68 days, per current MLS data.
Are home prices in 34102 rising or falling?
Median sale prices are up 4.5% year over year based on a rolling comparison of MLS sales.
Momentum agents use this intelligence every day to price listings and write winning offers across 34102 (Naples). Talk through what the numbers mean for your move.
Every number on this page is computed directly from licensed Florida MLS feeds, recorded public sales, Zillow Research, and U.S. Census data — nothing is manually adjusted or estimated by hand. Medians use recorded closed sales; supply figures use live listing counts refreshed twice daily; the Momentum Score methodology is summarized .
Analyst oversight: Jon Brooks — Co-Founder, Momentum Realty · CEO, Momentum Research · Housing Market Analyst · methodology reviewed quarterly · Last data refresh: August 6, 2026 at 7:18 PM ET
Statistics on this page are computed automatically from licensed MLS feeds and public data sources (Zillow Research, U.S. Census Bureau) and summarized without manual review. Figures are estimates based on recent recorded activity, are deemed reliable but not guaranteed, and should be verified with a licensed agent before making decisions. This page does not constitute an appraisal or an automated valuation of any specific property. Momentum Realty is licensed in Florida and Georgia. Equal Housing Opportunity.