Heritage Bay
Homes for Sale in Naples, FL

Community in Naples · Collier County · ZIP 34109
1,142 homesBuilt 2006–2014Median sale $515K
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Live Market Pulse
33/100
Market Heat
Cooler than normal
2014 → 2026 · 92 at the 2022 peak
0 is Heritage Bay's coldest market since 2014, 100 its hottest. Today: 33. How it's scored
Built fromLive fgc data14 years of closingsFL DOR public recordsUpdated twice daily
Live · Heritage Bay Housing Pulse fgc + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$515K
Median sold · 12 mo
up 0.5% vs the prior 12 months
+0.5%
1-yr price change
n = 39 and 27 sales in the two windows
$340/sf
Sold $/sqft · 12 mo
peak $372 in 2024
92.7%
Sale vs ask
Collier median: 91.3%
Tempo
74days
Median DOM · closed
4 days at the 2022 low
39
Sold · last 12 mo
10-yr average: about 42 a year
Ownership and context
34%
Owner-occupied · Heritage Bay
383 of 1142 parcels homesteaded (FL DOR 2025)
66%
Non-owner-occupied · Heritage Bay
incl. 27% trust or LLC-held · 54% out-of-state
74%
Cash buyers · Heritage Bay
29 of 39 sales, 12 mo ending July 2026
1,142
Homes in the community
1142 residential parcels (FL DOR 2025)
Track record · 14 years of records
Est. 2006
Community established
homes built 2006-2014, median 2009 (FL DOR 2025)
1,414sqft
Median sold home size
12-mo windows, closed sales
3.4%/yr
Turnover rate
about 39 of 1142 homes trade a year
Heritage Bay Housing Pulse · Momentum Research · as of July 29, 2026

Heritage Bay right now

🟡 Still climbing. The trailing-12-month median ($515K) is up 0.5% from the prior 12 months ($512K).Momentum Research, record-level fgc closed sales, 12-month windows ending July 29. Confidence: High (39 and 27 sales in the two windows).

Jump to: Price history & scorecard · Homes for sale · Schools · FAQ

Updated July 29, 2026 · Live data: fgc, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness

The 60-Second Overview

Heritage Bay market snapshot (as of July 29, 2026): the median sale price is about $515K ($340 per sq ft over the trailing 12 months of closed sales), and a median 74 days on market for closed sales. The trailing-12-month median is up 0% from the prior 12 months, computed from record-level fgc closed sales (39 closings in the current window).

Heritage Bay is a community of 1,142 homes in Naples, Collier County, built between 2006 and 2014 (median 2009.0), with a median living area of about 1,414 square feet. 34% of parcels are homesteaded, the owner-occupancy proxy in the Florida DOR assessment roll (2025 roll, public records).

Price History: What Homes Here Have Actually Sold For

Median sale price over the trailing 12 months ending July 29 of each year, from record-level fgc closed sales. Same methodology as every appreciation figure on this page: the 2026 point ($515K) IS the median in the snapshot above, and the move from 2025 ($512K) IS the +0.5% one-year change.

Windows contain 1 to 77 sales each (39 in the current window); every figure carries its sample size. Listing information provided by the Florida Gulf Coast Multiple Listing Service, Inc. Information is deemed reliable but not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.

Median sale price · trailing 12 mo
$200K$400K20122014201620182020202220242026
Up 0.5% year over year.
Every sale since 2012 · price vs size
$0$500K$1M2k3k
620 closed sales; green = recent. Size sets the floor, condition and lot set the rest.
Sold $ per sq ft · trailing 12 mo
$200$30020122014201620182020202220242026
Up from $141 in 2012 to a $372 peak in 2024; $340 now.
Median days on market · closed sales
05010020122014201620182020202220242026
4 days at the 2022 low; 74 now.
Sale price vs original ask · median
95%100%20122014201620182020202220242026
92.7% now vs Collier 91.3%.
Homes sold per 12-mo window
025507520122014201620182020202220242026
1 to 77 a year; 39 in the current window.
Market Heat · 0 coldest, 100 hottest in the record
20406080seller-leaningbuyer-leaning2014201620182020202220242026
92 at the 2022 peak, 23 in the troughs, 33 now. Same score as the hero card, full history.
How much local inventory is already under contract

17% of homes for sale in ZIP 34109 are already under contract (under contract ÷ under contract + active listings) — a read on how much of the available inventory buyers have already claimed. Source: MLS data (2026-07-18).

If we were buying in Heritage Bay today, this is the order of operations we would run for our clients.

1

Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.

2

Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.

3

Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.

4

Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.

5

Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Heritage Bay.

A closer look at the Heritage Bay market

At a median of $340 per square foot, Heritage Bay prices sit in a fairly defined band, so condition and updates — more than the list price — tend to separate one home from the next.

The trailing-12-month median up 0% year over year. Homes that do trade take a median 74 days on market, useful leverage on any listing that has lingered.

The housing stock is 1,142 homes built between 2006 and 2014, and 34% of parcels are homesteaded — the owner-occupancy proxy in the Florida DOR assessment roll.

The location and the amenities are priced into every listing in Heritage Bay. The deal is won or lost on condition, the comps, and the renovation math.

Jon Brooks · Founder, Momentum Realty
4.9C- · Buy Score
Recent Direction6.1/10
Owner Commitment3.4/10
Pricing Power5.1/10

Momentum Intelligence Scores are our proprietary, qualitative assessment on a 0 to 10 scale, built from the record-level market data on this page. They are a framework for comparing communities, not a guarantee of future value and not advice on a specific home; unlike an automated value estimate they do not price your home, they grade the community on evidence you can inspect. Composite is the plain average of the 3 factors (4.9). Basis: Recent Direction +0.5% year-over-year; Owner Commitment 34% owner-occupied; Pricing Power 92.7% sale-to-list. Refreshed with each data update.

HOA, CDD & Fees

In short
  • Mandatory HOA — confirm current dues
  • Any club/amenity membership is billed separately

Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.

The takeaway

Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Heritage Bay sales matched to your home.

What is your Heritage Bay home worth?

Get a no-obligation home value based on real comparable sales in Heritage Bay, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.

See homes for sale in Heritage Bay on the map →

Real comps, not an automated estimate.

Frequently Asked Questions

What is the median home price in Heritage Bay?
The median sale price in Heritage Bay was $515K over the 12 months ending July 29, 2026 (39 closed sales, fgc).
How long do homes in Heritage Bay take to sell?
Homes that closed in the 12 months ending July 29, 2026 took a median 74 days on market (39 sales, fgc).
How many homes are in Heritage Bay?
The Florida DOR 2025 assessment roll shows 1,142 homes in Heritage Bay (public records).
What share of Heritage Bay is owner-occupied?
34% of Heritage Bay parcels carry a homestead exemption on the 2025 Florida DOR roll, the owner-occupancy proxy in public records.
When were the homes in Heritage Bay built?
Homes in Heritage Bay were built between 2006 and 2014, with a median year built of 2009.0 (FL DOR 2025 roll).
Do cash buyers compete in Heritage Bay?
Cash buyers took 74% of Heritage Bay sales in the 12 months ending July 2026 (29 of 39 closings, fgc).
Who is the best real estate agent for Heritage Bay?
The best agent for Heritage Bay is one who actively works Naples and knows the community's pricing, fees, and current inventory. Tell us what you're looking for in the form on this page and Momentum Realty will match you with a local specialist for Heritage Bay.
How do I find a top Naples real estate agent who knows Heritage Bay?
Share a few details in the form on this page. Momentum Realty has 280+ agents and more than $3.5B in closed sales, and we'll connect you with one who knows Heritage Bay and the wider Naples area.
Can Momentum Realty connect me with an agent for Heritage Bay?
Yes. Use the form on this page and we'll introduce you to a local specialist who can guide your Heritage Bay purchase or sale - no call center and no pressure.

Data sources & freshness

Community market statsfgc closed sales, 12-month windows ending July 29, 2026
Housing stock & ownershipFlorida DOR 2025 assessment roll (street-list match (6 streets, ZIP 34109/34119/34120))
Under-contract sharesfgc records, as of 2026-07-18
Historical depthClosed-sale records back to 2012 (620 transactions analyzed)

Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.

Momentum Research figures are our own analysis of fgc records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.

Own a home here?

You just read the data. Now see what your home is worth.

The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the fgc member average and 8 days faster, and we’ll price yours against live your area comps.

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