Briarwood
Homes for Sale in Naples, FL

Community in Naples · Collier County · ZIP 34104
449 homesBuilt 1991–2021Median sale $812K
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Live Market Pulse
20/100
Market Heat
Cooler than normal
2015 → 2026 · 91 at the 2022 peak
0 is Briarwood's coldest market since 2015, 100 its hottest. Today: 20. How it's scored
Built fromLive fgc data13 years of closingsFL DOR public recordsUpdated twice daily
Live · Briarwood Housing Pulse fgc + public records Analysis by Momentum Realty · $3.5B+ sold · 8,500+ transactions · Top 1% in Florida (RealTrends)
Price
$812K
Median sold · 12 mo
down 7.7% vs the prior 12 months
-7.7%
1-yr price change
n = 29 and 12 sales in the two windows
$375/sf
Sold $/sqft · 12 mo
peak $420 in 2024
88.6%
Sale vs ask
Collier median: 91.3%
Tempo
56days
Median DOM · closed
6 days at the 2022 low
29
Sold · last 12 mo
10-yr average: about 26 a year
Ownership and context
45%
Owner-occupied · Briarwood
202 of 450 parcels homesteaded (FL DOR 2025)
55%
Non-owner-occupied · Briarwood
incl. 29% trust or LLC-held · 35% out-of-state
62%
Cash buyers · Briarwood
18 of 29 sales, 12 mo ending July 2026
449
Homes in the community
plus 1 vacant residential lots · 450 residential parcels (FL DOR 2025)
Track record · 13 years of records
Est. 1991
Community established
homes built 1991-2021, median 1999 (FL DOR 2025)
2,221sqft
Median sold home size
12-mo windows, closed sales
6.5%/yr
Turnover rate
about 29 of 449 homes trade a year
Jon Brooks, founder of Momentum Realty
Jon's Current Read

Briarwood's median price sits at $812,000, but the story right now is the direction, not the level — prices are down 7.7% year over year, and a market heat score of 20 confirms this is a buyer-leaning environment rather than a competitive one. Homes are taking just over 56 days to find a contract, which is enough time for buyers to compare options and negotiate on condition or terms rather than chase a listing.

With only 29 closings in the current window across 449 homes, Briarwood isn't a high-velocity community — pricing moves in steps, not trends, and a single well-priced or well-updated closing can shift the read for weeks. For sellers, that argues for pricing to the current data rather than last year's number. For buyers, it means there's room to negotiate, especially on homes that have sat near or past the 56-day median.

Briarwood Housing Pulse · Momentum Research · as of July 29, 2026

Briarwood right now

🟡 Off the recent peak. The trailing-12-month median ($812K) is down 7.7% from the prior 12 months ($880K). With about 26 sales a year, a single closing can swing this number, so read the level and the decade, not one year's move.Momentum Research, record-level fgc closed sales, 12-month windows ending July 29. Confidence: Medium (29 and 12 sales in the two windows).

Jump to: Price history & scorecard · Homes for sale · Schools · FAQ

Updated July 29, 2026 · Live data: fgc, refreshed twice daily · MLS facts carry their source; interpretation lines are Momentum Research · Data sources & freshness

The 60-Second Overview

Briarwood market snapshot (as of July 29, 2026): the median sale price is about $812K ($375 per sq ft over the trailing 12 months of closed sales), and a median 56 days on market for closed sales. The trailing-12-month median is down 8% from the prior 12 months, computed from record-level fgc closed sales (29 closings in the current window).

Briarwood is a community of 449 homes in Naples, Collier County, built between 1991 and 2021 (median 1999), with a median living area of about 2,484 square feet. 45% of parcels are homesteaded, the owner-occupancy proxy in the Florida DOR assessment roll (2025 roll, public records).

Briarwood is an established Naples community built out between 1991 and 2021, with a median build year of 1999 — meaning most homes here are mature enough to show pride-of-ownership updates or, in some cases, deferred maintenance, and buyers should expect that range at showings.

Best for

  • Buyers prioritizing square footage and lot maturity over new-construction finishes
  • Buyers with flexibility on timeline who can negotiate in a slower-moving, lower-heat market
  • Buyers comfortable evaluating a wide range of home conditions given the 1991–2021 build span

Probably not for

  • Buyers who want turnkey, uniformly updated homes without inspection contingencies
  • Buyers who require structured community amenities as part of the purchase decision
  • Sellers expecting last year's pricing given the current 7.7% year-over-year decline

Price History: What Homes Here Have Actually Sold For

Median sale price over the trailing 12 months ending July 29 of each year, from record-level fgc closed sales. Same methodology as every appreciation figure on this page: the 2026 point ($812K) IS the median in the snapshot above, and the move from 2025 ($880K) IS the -7.7% one-year change.

Windows contain 0 to 44 sales each (29 in the current window); every figure carries its sample size, and thin markets swing on single closings. Listing information provided by the Florida Gulf Coast Multiple Listing Service, Inc. Information is deemed reliable but not guaranteed by the MLS to be accurate. Deemed reliable but not guaranteed.

Median sale price · trailing 12 mo
$400K$600K$800K2014201620182020202220242026
Down 7.7% year over year.
Every sale since 2013 · price vs size
$0$1M$2M2k3k4k
338 closed sales; green = recent. Size sets the floor, condition and lot set the rest.
Sold $ per sq ft · trailing 12 mo
$200$300$4002014201620182020202220242026
Up from $196 in 2013 to a $420 peak in 2024; $375 now.
Median days on market · closed sales
0501002014201620182020202220242026
6 days at the 2022 low; 56 now.
Sale price vs original ask · median
90%95%100%2014201620182020202220242026
88.6% now vs Collier 91.3%.
Homes sold per 12-mo window
020402014201620182020202220242026
0 to 44 a year; 29 in the current window.
Market Heat · 0 coldest, 100 hottest in the record
20406080seller-leaningbuyer-leaning201620182020202220242026
91 at the 2022 peak, 13 in the troughs, 20 now. Same score as the hero card, full history.
How much local inventory is already under contract

100% of homes for sale in ZIP 34104 are already under contract (under contract ÷ under contract + active listings) — a read on how much of the available inventory buyers have already claimed. Source: MLS data (2026-07-18).

If we were buying in Briarwood today, this is the order of operations we would run for our clients.

1

Underwrite the condition first. Price the roof, HVAC, and systems honestly before judging any list price; condition swings value here more than square footage alone.

2

Match the home to real comps. Recent sales of similar condition and lot, not the asking price, tell you what a home is worth.

3

Move deliberately, not desperately. Neither side has a decisive edge, so a well-prepared, fairly-priced offer wins without overpaying.

4

Line up financing and inspection early. A pre-approval and an inspection plan let you act fast and negotiate from evidence.

5

Keep an agent in your corner. The listing agent works for the seller; we represent you and prepare a hand-built valuation before any offer in Briarwood.

Best Buy
Buyers who want established square footage in Naples and are comfortable negotiating in a slower, buyer-favoring market.
Biggest Risk
Prices are down 7.7% year over year, so sellers need realistic pricing and buyers should factor in continued softness.
Sweet Spot
Homes built in the late 1990s that have had visible updates tend to justify the median price point best.
Avoid If
You need bundled community amenities as part of the purchase — none are currently identified from active MLS listings.

A value-per-square-foot market, not a bidding-war market

At a median $375.49 per square foot and roughly 2,484 square feet of living space in the typical home, Briarwood delivers larger floor plans than the price-per-square-foot alone suggests. That combination — solid square footage on lots built out over three decades — means condition and updates do more to explain price variation here than location within the community.

The 44.9% homestead share indicates the ownership base is close to evenly split between primary residences and non-homestead ownership, which is worth knowing on the seller side: expect a mix of move-in-ready owner-occupied listings alongside homes that may have been held as second properties or rentals, with corresponding variation in updates and turnover pace. No community amenities are currently identified from active MLS listings, so buyers should confirm any amenity access directly rather than assume it.

The location and the amenities are priced into every listing in Briarwood. The deal is won or lost on condition, the comps, and the renovation math.

Jon Brooks · Founder, Momentum Realty
3.7D · Buy Score
Recent Direction4.1/10
Owner Commitment4.5/10
Pricing Power2.4/10

Momentum Intelligence Scores are our proprietary, qualitative assessment on a 0 to 10 scale, built from the record-level market data on this page. They are a framework for comparing communities, not a guarantee of future value and not advice on a specific home; unlike an automated value estimate they do not price your home, they grade the community on evidence you can inspect. Composite is the plain average of the 3 factors (3.7). Basis: Recent Direction -7.7% year-over-year; Owner Commitment 45% owner-occupied; Pricing Power 88.6% sale-to-list. Refreshed with each data update.

Why work with Momentum here

In a market posting a heat score of 20 and a year-over-year price pullback, pricing strategy and negotiation leverage matter more than marketing flash. We track Briarwood's closings and days-on-market in real time so sellers price to where the market actually is, and buyers know which listings have room to negotiate before they write an offer.

Briarwood in 15 seconds.

Best forBuyers who want established square footage in Naples and are comfortable negotiating in a slower, buyer-favoring market.
Biggest advantageThe living space per dollar — a median 2,484 square feet is generous relative to many newer-build alternatives.
Biggest riskPrices are down 7.7% year over year, so sellers need realistic pricing and buyers should factor in continued softness.
Sweet spotHomes built in the late 1990s that have had visible updates tend to justify the median price point best.
Avoid ifYou need bundled community amenities as part of the purchase — none are currently identified from active MLS listings.

HOA, CDD & Fees

In short
  • Mandatory HOA — confirm current dues
  • Any club/amenity membership is billed separately

Confirm the current HOA dues, exactly what they cover, and any CDD bond or special assessment for a specific address before you offer.

The takeaway

Selling here is won on condition and pricing to real comps, not an automated estimate. The right number comes from closed Briarwood sales matched to your home.

What is your Briarwood home worth?

Get a no-obligation home value based on real comparable sales in Briarwood, not an automated guess. Tell us about your home and we will personally prepare your numbers and a pricing strategy. No obligation, no spam.

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Real comps, not an automated estimate.

Frequently Asked Questions

What is the median home price in Briarwood?
The median sale price in Briarwood was $812K over the 12 months ending July 29, 2026 (29 closed sales, fgc).
How long do homes in Briarwood take to sell?
Homes that closed in the 12 months ending July 29, 2026 took a median 56 days on market (29 sales, fgc).
How many homes are in Briarwood?
The Florida DOR 2025 assessment roll shows 449 homes plus 1 vacant residential lots in Briarwood (public records).
What share of Briarwood is owner-occupied?
45% of Briarwood parcels carry a homestead exemption on the 2025 Florida DOR roll, the owner-occupancy proxy in public records.
When were the homes in Briarwood built?
Homes in Briarwood were built between 1991 and 2021, with a median year built of 1999 (FL DOR 2025 roll).
Do cash buyers compete in Briarwood?
Cash buyers took 62% of Briarwood sales in the 12 months ending July 2026 (18 of 29 closings, fgc).
Who is the best real estate agent for Briarwood?
The best agent for Briarwood is one who actively works Naples and knows the community's pricing, fees, and current inventory. Tell us what you're looking for in the form on this page and Momentum Realty will match you with a local specialist for Briarwood.
How do I find a top Naples real estate agent who knows Briarwood?
Share a few details in the form on this page. Momentum Realty has 280+ agents and more than $3.5B in closed sales, and we'll connect you with one who knows Briarwood and the wider Naples area.
Can Momentum Realty connect me with an agent for Briarwood?
Yes. Use the form on this page and we'll introduce you to a local specialist who can guide your Briarwood purchase or sale - no call center and no pressure.
Buyers prioritizing square footage and lot maturity over new-construction finishesExcellent fit
Buyers with flexibility on timeline who can negotiate in a slower-moving, lower-heat marketExcellent fit
Buyers comfortable evaluating a wide range of home conditions given the 1991–2021 build spanExcellent fit
Buyers who want turnkey, uniformly updated homes without inspection contingenciesProbably not
Buyers who require structured community amenities as part of the purchase decisionProbably not
Sellers expecting last year's pricing given the current 7.7% year-over-year declineProbably not

Data sources & freshness

Community market statsfgc closed sales, 12-month windows ending July 29, 2026
Housing stock & ownershipFlorida DOR 2025 assessment roll (street-list match (11 streets, ZIP 34104))
Under-contract sharesfgc records, as of 2026-07-18
Historical depthClosed-sale records back to 2013 (338 transactions analyzed)

Verify the primary sources yourself: Florida DOR · U.S. Census · FEMA flood maps · Citizens Property Insurance.

Momentum Research figures are our own analysis of fgc records; MLS data is deemed reliable but not guaranteed. Methodology: how Momentum market scores are computed. Market metrics describe homes for sale and recent sales, not residents.

Own a home here?

You just read the data. Now see what your home is worth.

The numbers on this page move markets in the aggregate. The number that matters to you is what a buyer pays for your address. Momentum sells for 1.25% above the fgc member average and 8 days faster, and we’ll price yours against live your area comps.

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